Vital Farms, Inc. Marketing and Advertising Expense
Vital Farms, Inc. (VITL) reported Marketing and Advertising Expense of $41.33 million for the 12-month period ending 2025-12-28, per its 10-K filed 2026-02-26.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-02-26
- Vital Farms, Inc. marketing and advertising expense for fiscal 2025 was $41.33M, a 28.60% increase from fiscal 2024.
- Vital Farms, Inc. marketing and advertising expense for fiscal 2024 was $32.14M, a 36.03% increase from fiscal 2023.
- Vital Farms, Inc. marketing and advertising expense for fiscal 2023 was $23.63M, a 77.62% increase from fiscal 2022.
- Vital Farms, Inc. marketing and advertising expense for fiscal 2022 was $13.30M, a 15.97% increase from fiscal 2021.
| Period end | Marketing and Advertising Expense 12 month |
|---|---|
| 2025-12-28 | $41.33M 10-K · filed 2026-02-26 |
| 2024-12-29 | $32.14M 10-K · filed 2026-02-26 |
| 2023-12-31 | $23.63M 10-K · filed 2026-02-26 |
| 2022-12-25 | $13.30M 10-K · filed 2025-02-27 |
| 2021-12-26 | $11.47M 10-K · filed 2024-03-07 |
| 2020-12-27 | $9.81M 10-K · filed 2023-03-09 |
| 2019-12-29 | $10.32M 10-K · filed 2022-03-10 |
| 2018-12-30 | $4.61M 10-K · filed 2021-03-24 |
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