THE CHILDREN’S PLACE, INC. Advertising Expense
THE CHILDREN’S PLACE, INC. (PLCE) reported Advertising Expense of $78.10 million for the 12-month period ending 2026-01-31, per its 10-K filed 2026-04-10.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-04-10
- THE CHILDREN’S PLACE, INC. advertising expense for fiscal 2026 was $78.10M, a 13.35% increase from fiscal 2025.
- THE CHILDREN’S PLACE, INC. advertising expense for fiscal 2025 was $68.90M, a 31.03% decline from fiscal 2024.
- THE CHILDREN’S PLACE, INC. advertising expense for fiscal 2024 was $99.90M, a 80.00% increase from fiscal 2023.
- THE CHILDREN’S PLACE, INC. advertising expense for fiscal 2023 was $55.50M, a 25.28% increase from fiscal 2022.
| Period end | Advertising Expense 12 month |
|---|---|
| 2026-01-31 | $78.10M 10-K · filed 2026-04-10 |
| 2025-02-01 | $68.90M 10-K · filed 2026-04-10 |
| 2024-02-03 | $99.90M 10-K · filed 2026-04-10 |
| 2023-01-28 | $55.50M 10-K · filed 2025-04-17 |
| 2022-01-29 | $44.30M 10-K · filed 2024-05-06 |
| 2021-01-30 | $31.10M 10-K · filed 2023-03-28 |
| 2020-02-01 | $35.00M 10-K · filed 2022-03-25 |
| 2019-02-02 | $34.10M 10-K · filed 2021-03-29 |
| 2018-02-03 | $29.90M 10-K · filed 2020-03-19 |
| 2017-01-28 | $26.40M 10-K · filed 2019-03-21 |
| 2016-01-30 | $27.90M 10-K · filed 2018-03-22 |
| 2015-01-31 | $30.90M 10-K · filed 2017-03-23 |
| 2014-02-01 | $33.80M 10-K · filed 2016-03-24 |
| 2013-02-02 | $37.10M 10-K · filed 2015-03-26 |
| 2012-01-28 | $37.40M 10-K · filed 2014-03-20 |
| 2011-01-29 | $36.60M 10-K · filed 2013-03-28 |
| 2010-01-30 | $46.00M 10-K · filed 2012-03-23 |
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