ServiceNow, Inc. Selling and Marketing Expense
ServiceNow, Inc. (NOW) reported Selling and Marketing Expense of $1.37 billion for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-07-23.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:SellingAndMarketingExpense · last filed 2026-07-23
- ServiceNow, Inc. selling and marketing expense for the quarter ending 2026-06-30 was $1.37B, a 21.63% increase year-over-year.
- ServiceNow, Inc. selling and marketing expense for the quarter ending 2026-03-31 was $1.22B, a 15.37% increase year-over-year.
- ServiceNow, Inc. selling and marketing expense for the quarter ending 2025-12-31 was $1.15B, a 11.98% increase year-over-year.
- ServiceNow, Inc. selling and marketing expense for the quarter ending 2025-09-30 was $1.06B, a 11.86% increase year-over-year.
- ServiceNow, Inc. selling and marketing expense for fiscal 2025 was $4.39B, a 13.86% increase from fiscal 2024.
- ServiceNow, Inc. selling and marketing expense for fiscal 2024 was $3.85B, a 16.75% increase from fiscal 2023.
- ServiceNow, Inc. selling and marketing expense for fiscal 2023 was $3.30B, a 17.31% increase from fiscal 2022.
- ServiceNow, Inc. selling and marketing expense for fiscal 2022 was $2.81B, a 22.77% increase from fiscal 2021.
| Period end | Selling and Marketing Expense 3 month | Selling and Marketing Expense 3 month as first filed | Selling and Marketing Expense 6 month | Selling and Marketing Expense 6 month as first filed | Selling and Marketing Expense 9 month | Selling and Marketing Expense 9 month as first filed | Selling and Marketing Expense 12 month | Selling and Marketing Expense 12 month as first filed |
|---|---|---|---|---|---|---|---|---|
| 2026-06-30 | $1.37B 10-Q · filed 2026-07-23 | $2.59B 10-Q · filed 2026-07-23 | $3.74B derived: sum of 3 quarters · filed 2026-07-23 | $4.79B derived: sum of 4 quarters · filed 2026-07-23 | ||||
| 2026-03-31 | $1.22B 10-Q · filed 2026-04-23 | $2.37B derived: sum of 2 quarters · filed 2026-04-23 | $3.42B derived: sum of 3 quarters · filed 2026-04-23 | $4.55B derived: sum of 4 quarters · filed 2026-07-23 | ||||
| 2025-12-31 | $1.15B derived: 10-K 12 month − 10-Q 9 month · filed 2026-01-29 | $2.21B derived: sum of 2 quarters · filed 2026-01-29 | $3.33B derived: sum of 3 quarters · filed 2026-07-23 | $4.39B 10-K · filed 2026-01-29 | ||||
| 2025-09-30 | $1.06B 10-Q · filed 2025-10-30 | $2.18B derived: sum of 2 quarters · filed 2026-07-23 | $3.24B 10-Q · filed 2025-10-30 | $4.26B derived: sum of 4 quarters · filed 2026-07-23 | ||||
| 2025-06-30 | $1.13B 10-Q · filed 2026-07-23 | $2.18B 10-Q · filed 2026-07-23 | $3.21B derived: sum of 3 quarters · filed 2026-07-23 | $4.15B derived: sum of 4 quarters · filed 2026-07-23 | ||||
| 2025-03-31 | $1.05B 10-Q · filed 2026-04-23 | $2.08B derived: sum of 2 quarters · filed 2026-04-23 | $3.02B derived: sum of 3 quarters · filed 2026-04-23 | $3.98B derived: sum of 4 quarters · filed 2026-04-23 | ||||
| 2024-12-31 | $1.03B derived: 10-K 12 month − 10-Q 9 month · filed 2026-01-29 | $1.97B derived: sum of 2 quarters · filed 2026-01-29 | $2.93B derived: sum of 3 quarters · filed 2026-01-29 | $3.85B 10-K · filed 2026-01-29 | ||||
| 2024-09-30 | $944.00M 10-Q · filed 2025-10-30 | $1.90B derived: sum of 2 quarters · filed 2025-10-30 | $2.83B 10-Q · filed 2025-10-30 | $3.67B derived: sum of 4 quarters · filed 2026-01-29 | ||||
| 2024-06-30 | $960.00M 10-Q · filed 2025-07-24 | $1.88B 10-Q · filed 2025-07-24 | $2.73B derived: sum of 3 quarters · filed 2026-01-29 | $3.53B derived: sum of 4 quarters · filed 2026-01-29 | ||||
| 2024-03-31 | $923.00M 10-Q · filed 2025-04-23 | $1.77B derived: sum of 2 quarters · filed 2026-01-29 | $2.57B derived: sum of 3 quarters · filed 2026-01-29 | $3.40B derived: sum of 4 quarters · filed 2026-01-29 | ||||
| 2023-12-31 | $847.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-01-29 | $1.65B derived: sum of 2 quarters · filed 2026-01-29 | $2.48B derived: sum of 3 quarters · filed 2026-01-29 | $3.30B 10-K · filed 2026-01-29 | ||||
| 2023-09-30 | $799.00M 10-Q · filed 2024-10-24 | $1.63B derived: sum of 2 quarters · filed 2024-10-24 | $2.45B 10-Q · filed 2024-10-24 | $3.18B derived: sum of 4 quarters · filed 2025-01-30 | ||||
| 2023-06-30 | $832.00M 10-Q · filed 2024-07-25 | $1.66B 10-Q · filed 2024-07-25 | $2.38B derived: sum of 3 quarters · filed 2025-01-30 | $3.07B derived: sum of 4 quarters · filed 2025-01-30 | ||||
| 2023-03-31 | $823.00M 10-Q · filed 2024-05-06 | $1.54B derived: sum of 2 quarters · filed 2025-01-30 | $2.24B derived: sum of 3 quarters · filed 2025-01-30 | $2.96B derived: sum of 4 quarters · filed 2025-01-30 | ||||
| 2022-12-31 | $722.00M derived: 10-K 12 month − 10-Q 9 month · filed 2025-01-30 | $1.42B derived: sum of 2 quarters · filed 2025-01-30 | $2.14B derived: sum of 3 quarters · filed 2025-01-30 | $2.81B 10-K · filed 2025-01-30 | ||||
| 2022-09-30 | $697.00M 10-Q · filed 2023-10-26 | $1.42B derived: sum of 2 quarters · filed 2023-10-26 | $2.09B 10-Q · filed 2023-10-26 | $2.72B derived: sum of 4 quarters · filed 2024-01-25 | ||||
| 2022-06-30 | $722.00M 10-Q · filed 2023-07-27 | $1.40B 10-Q · filed 2023-07-27 | $2.03B derived: sum of 3 quarters · filed 2024-01-25 | $2.61B derived: sum of 4 quarters · filed 2024-01-25 | ||||
| 2022-03-31 | $673.00M 10-Q · filed 2023-04-27 | $1.30B derived: sum of 2 quarters · filed 2024-01-25 | $1.88B derived: sum of 3 quarters · filed 2024-01-25 | $2.44B derived: sum of 4 quarters · filed 2024-01-25 | ||||
| 2021-12-31 | $632.00M derived: 10-K 12 month − 10-Q 9 month · filed 2024-01-25 | $1.21B derived: sum of 2 quarters · filed 2024-01-25 | $1.77B derived: sum of 3 quarters · filed 2024-01-25 | $2.29B 10-K · filed 2024-01-25 | ||||
| 2021-09-30 | $579.00M 10-Q · filed 2022-10-27 | $1.14B derived: sum of 2 quarters · filed 2022-10-27 | $1.66B 10-Q · filed 2022-10-27 | $2.19B derived: sum of 4 quarters · filed 2023-01-31 | ||||
| 2021-06-30 | $557.00M 10-Q · filed 2022-07-28 | $1.08B 10-Q · filed 2022-07-28 | $1.61B derived: sum of 3 quarters · filed 2023-01-31 | $2.07B derived: sum of 4 quarters · filed 2023-01-31 | ||||
| 2021-03-31 | $524.00M 10-Q · filed 2022-04-28 | $1.06B derived: sum of 2 quarters · filed 2023-01-31 | $1.51B derived: sum of 3 quarters · filed 2023-01-31 | $1.94B derived: sum of 4 quarters · filed 2023-01-31 | ||||
| 2020-12-31 | $534.00M derived: 10-K 12 month − 10-Q 9 month · filed 2023-01-31 | $988.00M derived: sum of 2 quarters · filed 2023-01-31 | $1.41B derived: sum of 3 quarters · filed 2023-01-31 | $1.85B 10-K · filed 2023-01-31 | $1.86B 10-K · filed 2021-02-12 | |||
| 2020-09-30 | $454.00M 10-Q · filed 2021-10-28 | $453.41M 10-Q · filed 2020-10-29 | $880.00M derived: sum of 2 quarters · filed 2021-10-28 | $1.32B 10-Q · filed 2021-10-28 | $1.32B 10-Q · filed 2020-10-29 | $1.74B derived: sum of 4 quarters · filed 2022-02-03 | ||
| 2020-06-30 | $426.00M 10-Q · filed 2021-07-29 | $426.52M 10-Q · filed 2020-07-30 | $867.00M 10-Q · filed 2021-07-29 | $867.75M 10-Q · filed 2020-07-30 | $1.28B derived: sum of 3 quarters · filed 2022-02-03 | $1.65B derived: sum of 4 quarters · filed 2022-02-03 | ||
| 2020-03-31 | $441.00M 10-Q · filed 2021-04-29 | $441.23M 10-Q · filed 2020-04-30 | $856.72M derived: sum of 2 quarters · filed 2022-02-03 | $1.22B derived: sum of 3 quarters · filed 2022-02-03 | $1.61B derived: sum of 4 quarters · filed 2022-02-03 | |||
| 2019-12-31 | $415.72M derived: 10-K 12 month − 10-Q 9 month · filed 2022-02-03 | $778.70M derived: sum of 2 quarters · filed 2022-02-03 | $1.17B derived: sum of 3 quarters · filed 2022-02-03 | $1.53B 10-K · filed 2022-02-03 | $1.53B 10-K · filed 2020-02-20 | |||
| 2019-09-30 | $362.98M 10-Q · filed 2020-10-29 | $756.87M derived: sum of 2 quarters · filed 2020-10-29 | $1.12B 10-Q · filed 2020-10-29 | $1.44B derived: sum of 4 quarters · filed 2021-02-12 | ||||
| 2019-06-30 | $393.89M 10-Q · filed 2020-07-30 | $755.30M 10-Q · filed 2020-07-30 | $1.07B derived: sum of 3 quarters · filed 2021-02-12 | $1.36B derived: sum of 4 quarters · filed 2021-02-12 | ||||
| 2019-03-31 | $361.41M 10-Q · filed 2020-04-30 | $680.57M derived: sum of 2 quarters · filed 2021-02-12 | $969.89M derived: sum of 3 quarters · filed 2021-02-12 | $1.28B derived: sum of 4 quarters · filed 2021-02-12 | ||||
| 2018-12-31 | $319.16M derived: 10-K 12 month − 10-Q 9 month · filed 2021-02-12 | $608.49M derived: sum of 2 quarters · filed 2021-02-12 | $919.36M derived: sum of 3 quarters · filed 2021-02-12 | $1.20B 10-K · filed 2021-02-12 | ||||
| 2018-09-30 | $289.32M 10-Q · filed 2019-10-25 | $600.19M derived: sum of 2 quarters · filed 2019-10-25 | $883.89M 10-Q · filed 2019-10-25 | $1.13B derived: sum of 4 quarters · filed 2020-02-20 | ||||
| 2018-06-30 | $310.87M 10-Q · filed 2019-08-06 | $594.57M 10-Q · filed 2019-08-06 | $845.55M derived: sum of 3 quarters · filed 2020-02-20 | $1.06B derived: sum of 4 quarters · filed 2020-02-20 | ||||
| 2018-03-31 | $283.70M 10-Q · filed 2019-05-03 | $534.68M derived: sum of 2 quarters · filed 2020-02-20 | $752.55M derived: sum of 3 quarters · filed 2020-02-20 | $974.94M derived: sum of 4 quarters · filed 2020-02-20 | ||||
| 2017-12-31 | $250.98M derived: 10-K 12 month − 10-Q 9 month · filed 2020-02-20 | $468.85M derived: sum of 2 quarters · filed 2020-02-20 | $691.24M derived: sum of 3 quarters · filed 2020-02-20 | $894.98M 10-K · filed 2020-02-20 | $946.62M 10-K · filed 2018-02-28 | |||
| 2017-09-30 | $217.87M 10-Q · filed 2018-11-07 | $227.01M 10-Q · filed 2017-11-06 | $440.26M derived: sum of 2 quarters · filed 2018-11-07 | $644.00M 10-Q · filed 2018-11-07 | $686.33M 10-Q · filed 2017-11-06 | $792.37M derived: sum of 4 quarters · filed 2019-02-27 | ||
| 2017-06-30 | $222.39M 10-Q · filed 2018-08-08 | $247.22M 10-Q · filed 2017-08-08 | $426.13M 10-Q · filed 2018-08-08 | $459.31M 10-Q · filed 2017-08-08 | $574.51M derived: sum of 3 quarters · filed 2019-02-27 | $741.00M derived: sum of 4 quarters · filed 2019-02-27 | ||
| 2017-03-31 | $203.74M 10-Q · filed 2018-05-08 | $212.09M 10-Q · filed 2017-05-05 | $352.12M derived: sum of 2 quarters · filed 2019-02-27 | $518.61M derived: sum of 3 quarters · filed 2019-02-27 | $705.11M derived: sum of 4 quarters · filed 2019-02-27 | |||
| 2016-12-31 | $148.38M derived: 10-K 12 month − 10-Q 9 month · filed 2019-02-27 | $314.87M derived: sum of 2 quarters · filed 2019-02-27 | $501.37M derived: sum of 3 quarters · filed 2019-02-27 | $659.98M 10-K · filed 2019-02-27 | $700.46M 10-K · filed 2017-02-28 | |||
| 2016-09-30 | $166.49M 10-Q · filed 2017-11-06 | $353.00M derived: sum of 2 quarters · filed 2017-11-06 | $511.61M 10-Q · filed 2017-11-06 | $645.52M derived: sum of 4 quarters · filed 2018-02-28 | ||||
| 2016-06-30 | $186.51M 10-Q · filed 2017-08-08 | $345.12M 10-Q · filed 2017-08-08 | $479.02M derived: sum of 3 quarters · filed 2018-02-28 | $596.92M derived: sum of 4 quarters · filed 2018-02-28 | ||||
| 2016-03-31 | $158.61M 10-Q · filed 2017-05-05 | $292.52M derived: sum of 2 quarters · filed 2018-02-28 | $410.42M derived: sum of 3 quarters · filed 2018-02-28 | $546.99M derived: sum of 4 quarters · filed 2018-02-28 | ||||
| 2015-12-31 | $133.91M derived: 10-K 12 month − 10-Q 9 month · filed 2018-02-28 | $251.81M derived: sum of 2 quarters · filed 2018-02-28 | $388.38M derived: sum of 3 quarters · filed 2018-02-28 | $498.44M 10-K · filed 2018-02-28 | ||||
| 2015-09-30 | $117.90M 10-Q · filed 2016-11-04 | $254.47M derived: sum of 2 quarters · filed 2016-11-04 | $364.53M 10-Q · filed 2016-11-04 | $460.29M derived: sum of 4 quarters · filed 2017-02-28 | ||||
| 2015-06-30 | $136.57M 10-Q · filed 2016-08-03 | $246.63M 10-Q · filed 2016-08-03 | $342.39M derived: sum of 3 quarters · filed 2017-02-28 | $426.40M derived: sum of 4 quarters · filed 2017-02-28 | ||||
| 2015-03-31 | $110.06M 10-Q · filed 2016-05-06 | $205.82M derived: sum of 2 quarters · filed 2017-02-28 | $289.82M derived: sum of 3 quarters · filed 2017-02-28 | $381.76M derived: sum of 4 quarters · filed 2017-02-28 | ||||
| 2014-12-31 | $95.76M derived: 10-K 12 month − 10-Q 9 month · filed 2017-02-28 | $179.77M derived: sum of 2 quarters · filed 2017-02-28 | $271.70M derived: sum of 3 quarters · filed 2017-02-28 | $341.12M 10-K · filed 2017-02-28 | ||||
| 2014-09-30 | $84.00M 10-Q · filed 2015-11-04 | $175.94M derived: sum of 2 quarters · filed 2015-11-04 | $245.35M 10-Q · filed 2015-11-04 | $302.69M derived: sum of 4 quarters · filed 2016-02-25 | ||||
| 2014-06-30 | $91.94M 10-Q · filed 2015-08-06 | $161.35M 10-Q · filed 2015-08-06 | $218.69M derived: sum of 3 quarters · filed 2016-02-25 | $266.03M derived: sum of 4 quarters · filed 2016-02-25 | ||||
| 2014-03-31 | $69.42M 10-Q · filed 2015-05-07 | $126.75M derived: sum of 2 quarters · filed 2016-02-25 | $174.09M derived: sum of 3 quarters · filed 2016-02-25 | $226.38M derived: sum of 4 quarters · filed 2016-02-25 | ||||
| 2013-12-31 | $57.34M derived: 10-K 12 month − 10-Q 9 month · filed 2016-02-25 | $104.67M derived: sum of 2 quarters · filed 2016-02-25 | $156.96M derived: sum of 3 quarters · filed 2016-02-25 | $195.19M 10-K · filed 2016-02-25 | ||||
| 2013-09-30 | $47.34M 10-Q · filed 2014-11-05 | $99.63M derived: sum of 2 quarters · filed 2014-11-05 | $137.85M 10-Q · filed 2014-11-05 | $167.33M derived: sum of 4 quarters · filed 2015-02-27 | ||||
| 2013-06-30 | $52.29M 10-Q · filed 2014-08-07 | $90.52M 10-Q · filed 2014-08-07 | $120.00M derived: sum of 3 quarters · filed 2015-02-27 | $148.14M derived: sum of 4 quarters · filed 2015-02-27 | ||||
| 2013-03-31 | $38.23M 10-Q · filed 2014-05-07 | $67.71M derived: sum of 2 quarters · filed 2015-02-27 | $95.85M derived: sum of 3 quarters · filed 2015-02-27 | $122.76M derived: sum of 4 quarters · filed 2015-02-27 | ||||
| 2012-12-31 | $29.48M derived: 10-K 12 month − 10-Q 9 month · filed 2015-02-27 | $57.62M derived: sum of 2 quarters · filed 2015-02-27 | $84.53M derived: sum of 3 quarters · filed 2015-02-27 | $103.84M 10-K · filed 2015-02-27 | ||||
| 2012-09-30 | $28.14M 10-Q · filed 2013-11-04 | $55.05M derived: sum of 2 quarters · filed 2013-11-04 | $74.36M 10-Q · filed 2013-11-04 | $92.88M derived: sum of 4 quarters · filed 2014-02-28 | ||||
| 2012-06-30 | $26.91M 10-Q · filed 2013-08-07 | $46.22M 10-Q · filed 2013-08-07 | $64.74M derived: sum of 3 quarters · filed 2014-02-28 | $78.72M derived: sum of 4 quarters · filed 2014-02-28 | ||||
| 2012-03-31 | $19.31M 10-Q · filed 2013-05-08 | $37.83M derived: sum of 2 quarters · filed 2014-02-28 | $51.81M derived: sum of 3 quarters · filed 2014-02-28 | $63.89M derived: sum of 4 quarters · filed 2014-02-28 | ||||
| 2011-12-31 | $18.52M derived: 10-K 6 month − 10-Q 3 month · filed 2014-02-28 | $32.50M 10-K · filed 2014-02-28 | $44.59M derived: sum of 3 quarters · filed 2014-02-28 | |||||
| 2011-09-30 | $13.98M 10-Q · filed 2012-10-31 | $26.07M derived: sum of 2 quarters · filed 2012-10-31 | $34.38M 10-Q · filed 2012-10-31 | |||||
| 2011-06-30 | $12.09M 10-Q · filed 2012-08-10 | $20.39M 10-Q · filed 2012-08-10 | $34.12M 10-K · filed 2014-02-28 | |||||
| 2010-12-31 | $13.73M 10-K · filed 2014-02-28 | |||||||
| 2010-06-30 | $19.33M 10-K · filed 2013-03-08 |
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