ServiceNow, Inc. Advertising Expense
ServiceNow, Inc. (NOW) reported Advertising Expense of $348.00 million for the 12-month period ending 2025-12-31, per its 10-K filed 2026-01-29.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-01-29
- ServiceNow, Inc. advertising expense for fiscal 2025 was $348.00M, a 17.97% increase from fiscal 2024.
- ServiceNow, Inc. advertising expense for fiscal 2024 was $295.00M, a 33.48% increase from fiscal 2023.
- ServiceNow, Inc. advertising expense for fiscal 2023 was $221.00M, a 9.95% increase from fiscal 2022.
- ServiceNow, Inc. advertising expense for fiscal 2022 was $201.00M, a 1.52% increase from fiscal 2021.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2025-12-31 | $348.00M 10-K · filed 2026-01-29 | |
| 2024-12-31 | $295.00M 10-K · filed 2026-01-29 | |
| 2023-12-31 | $221.00M 10-K · filed 2026-01-29 | |
| 2022-12-31 | $201.00M 10-K · filed 2025-01-30 | |
| 2021-12-31 | $198.00M 10-K · filed 2024-01-25 | |
| 2020-12-31 | $172.00M 10-K · filed 2023-01-31 | |
| 2019-12-31 | $115.00M 10-K · filed 2022-02-03 | $114.90M 10-K · filed 2020-02-20 |
| 2018-12-31 | $65.00M 10-K · filed 2021-02-12 | $65.20M 10-K · filed 2019-02-27 |
| 2017-12-31 | $43.30M 10-K · filed 2020-02-20 | $57.30M 10-K · filed 2018-02-28 |
| 2016-12-31 | $32.00M 10-K · filed 2019-02-27 | $42.10M 10-K · filed 2017-02-28 |
| 2015-12-31 | $26.00M 10-K · filed 2018-02-28 | $49.30M 10-K · filed 2016-02-25 |
| 2014-12-31 | $17.20M 10-K · filed 2017-02-28 | $33.50M 10-K · filed 2016-02-25 |
| 2013-12-31 | $21.00M 10-K · filed 2016-02-25 |
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