COCA COLA CO Advertising Expense
COCA COLA CO (KO) reported Advertising Expense of $5.40 billion for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-20.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-02-20
- COCA COLA CO advertising expense for fiscal 2025 was $5.40B, a 5.88% increase from fiscal 2024.
- COCA COLA CO advertising expense for fiscal 2024 was $5.10B, a 2.00% increase from fiscal 2023.
- COCA COLA CO advertising expense for fiscal 2023 was $5.00B.
- COCA COLA CO advertising expense for fiscal 2021 was $4.00B, a 33.33% increase from fiscal 2020.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2025-12-31 | $5.40B 10-K · filed 2026-02-20 | |
| 2024-12-31 | $5.10B 10-K · filed 2026-02-20 | $5.00B 10-K · filed 2025-02-20 |
| 2023-12-31 | $5.00B 10-K · filed 2026-02-20 | |
| 2022-12-31 | $4.00B 8-K · filed 2025-06-26 | |
| 2021-12-31 | $4.00B 10-K · filed 2024-02-20 | |
| 2020-12-31 | $3.00B 10-K · filed 2023-02-21 | |
| 2019-12-31 | $4.00B 10-K · filed 2022-02-22 | |
| 2018-12-31 | $4.00B 10-K · filed 2021-02-25 | |
| 2017-12-31 | $4.00B 10-K · filed 2020-02-24 | |
| 2016-12-31 | $4.00B 8-K · filed 2019-09-20 | |
| 2015-12-31 | $4.00B 10-K · filed 2018-02-23 | |
| 2014-12-31 | $3.50B 10-K · filed 2017-02-24 | |
| 2013-12-31 | $3.30B 8-K · filed 2016-10-27 | |
| 2012-12-31 | $3.30B 10-K · filed 2015-02-25 | |
| 2011-12-31 | $3.30B 10-K · filed 2014-02-27 | |
| 2010-12-31 | $2.90B 8-K · filed 2013-10-24 | |
| 2009-12-31 | $2.80B 10-K · filed 2012-02-23 | |
| 2008-12-31 | $3.00B 10-K · filed 2011-02-28 |
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