GAP, INC Advertising Expense
GAP, INC (GAP) reported Advertising Expense of $778.00 million for the 12-month period ending 2026-01-31, per its 10-K filed 2026-03-17.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-03-17
- GAP, INC advertising expense for fiscal 2026 was $778.00M, a 0.26% decline from fiscal 2025.
- GAP, INC advertising expense for fiscal 2025 was $780.00M, a 11.56% decline from fiscal 2024.
- GAP, INC advertising expense for fiscal 2024 was $882.00M, a 15.11% decline from fiscal 2023.
- GAP, INC advertising expense for fiscal 2023 was $1.04B, a 6.82% decline from fiscal 2022.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2026-01-31 | $778.00M 10-K · filed 2026-03-17 | |
| 2025-02-01 | $780.00M 10-K · filed 2026-03-17 | |
| 2024-02-03 | $882.00M 10-K · filed 2026-03-17 | |
| 2023-01-28 | $1.04B 10-K · filed 2025-03-18 | |
| 2022-01-29 | $1.11B 10-K · filed 2024-03-19 | |
| 2021-01-30 | $816.00M 10-K · filed 2023-03-14 | |
| 2020-02-01 | $687.00M 10-K · filed 2022-03-15 | |
| 2019-02-02 | $650.00M 10-K · filed 2021-03-16 | |
| 2018-02-03 | $673.00M 10-K · filed 2020-03-17 | |
| 2017-01-28 | $601.00M 10-K · filed 2019-03-19 | |
| 2016-01-30 | $578.00M 10-K · filed 2018-03-20 | |
| 2015-01-31 | $639.00M 10-K · filed 2017-03-20 | |
| 2014-02-01 | $637.00M 10-K · filed 2016-03-21 | |
| 2013-02-02 | $653.00M 10-K · filed 2015-03-23 | |
| 2012-01-28 | $548.00M 10-K · filed 2014-03-24 | |
| 2011-01-29 | $516.00M 10-K · filed 2013-03-26 | |
| 2010-01-30 | $516.00M 10-K · filed 2012-03-26 | $513.00M 10-K · filed 2011-03-28 |
| 2009-01-31 | $513.00M 10-K · filed 2012-03-26 | $435.00M 10-K · filed 2011-03-28 |
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