First Watch Restaurant Group, Inc. Advertising Expense
First Watch Restaurant Group, Inc. (FWRG) reported Advertising Expense of $16.50 million for the 12-month period ending 2025-12-28, per its 10-K filed 2026-02-24.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-02-24
- First Watch Restaurant Group, Inc. advertising expense for fiscal 2025 was $16.50M, a 94.12% increase from fiscal 2024.
- First Watch Restaurant Group, Inc. advertising expense for fiscal 2024 was $8.50M, a 18.06% increase from fiscal 2023.
- First Watch Restaurant Group, Inc. advertising expense for fiscal 2023 was $7.20M, a 12.50% increase from fiscal 2022.
- First Watch Restaurant Group, Inc. advertising expense for fiscal 2022 was $6.40M, a 33.33% increase from fiscal 2021.
| Period end | Advertising Expense 12 month |
|---|---|
| 2025-12-28 | $16.50M 10-K · filed 2026-02-24 |
| 2024-12-29 | $8.50M 10-K · filed 2026-02-24 |
| 2023-12-31 | $7.20M 10-K · filed 2026-02-24 |
| 2022-12-25 | $6.40M 10-K · filed 2025-03-11 |
| 2021-12-26 | $4.80M 10-K · filed 2024-03-05 |
| 2020-12-27 | $3.30M 10-K · filed 2023-03-07 |
| 2019-12-29 | $4.40M 10-K · filed 2022-03-23 |
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