WINTRUST FINANCIAL CORP Marketing and Advertising Expense
WINTRUST FINANCIAL CORP (WTFC) reported Marketing and Advertising Expense of $20.43 million for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-08-05.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-08-05
- WINTRUST FINANCIAL CORP marketing and advertising expense for the quarter ending 2026-06-30 was $20.43M, a 8.91% increase year-over-year.
- WINTRUST FINANCIAL CORP marketing and advertising expense for the quarter ending 2026-03-31 was $13.22M, a 7.71% increase year-over-year.
- WINTRUST FINANCIAL CORP marketing and advertising expense for the quarter ending 2025-12-31 was $13.79M, a 5.31% increase year-over-year.
- WINTRUST FINANCIAL CORP marketing and advertising expense for the quarter ending 2025-09-30 was $19.03M, a 4.32% increase year-over-year.
- WINTRUST FINANCIAL CORP marketing and advertising expense for fiscal 2025 was $63.85M, a 3.30% increase from fiscal 2024.
- WINTRUST FINANCIAL CORP marketing and advertising expense for fiscal 2024 was $61.81M, a 5.01% decline from fiscal 2023.
- WINTRUST FINANCIAL CORP marketing and advertising expense for fiscal 2023 was $65.08M, a 9.52% increase from fiscal 2022.
- WINTRUST FINANCIAL CORP marketing and advertising expense for fiscal 2022 was $59.42M, a 25.69% increase from fiscal 2021.
| Period end | Marketing and Advertising Expense 3 month | Marketing and Advertising Expense 6 month | Marketing and Advertising Expense 9 month | Marketing and Advertising Expense 12 month |
|---|---|---|---|---|
| 2026-06-30 | $20.43M 10-Q · filed 2026-08-05 | $33.65M 10-Q · filed 2026-08-05 | $47.44M derived: sum of 3 quarters · filed 2026-08-05 | $66.47M derived: sum of 4 quarters · filed 2026-08-05 |
| 2026-03-31 | $13.22M 10-Q · filed 2026-05-06 | $27.01M derived: sum of 2 quarters · filed 2026-05-06 | $46.04M derived: sum of 3 quarters · filed 2026-05-06 | $64.80M derived: sum of 4 quarters · filed 2026-08-05 |
| 2025-12-31 | $13.79M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-26 | $32.82M derived: sum of 2 quarters · filed 2026-02-26 | $51.58M derived: sum of 3 quarters · filed 2026-08-05 | $63.85M 10-K · filed 2026-02-26 |
| 2025-09-30 | $19.03M 10-Q · filed 2025-11-06 | $37.79M derived: sum of 2 quarters · filed 2026-08-05 | $50.06M 10-Q · filed 2025-11-06 | $63.16M derived: sum of 4 quarters · filed 2026-08-05 |
| 2025-06-30 | $18.76M 10-Q · filed 2026-08-05 | $31.03M 10-Q · filed 2026-08-05 | $44.13M derived: sum of 3 quarters · filed 2026-08-05 | $62.37M derived: sum of 4 quarters · filed 2026-08-05 |
| 2025-03-31 | $12.27M 10-Q · filed 2026-05-06 | $25.37M derived: sum of 2 quarters · filed 2026-05-06 | $43.61M derived: sum of 3 quarters · filed 2026-05-06 | $61.04M derived: sum of 4 quarters · filed 2026-05-06 |
| 2024-12-31 | $13.10M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-26 | $31.34M derived: sum of 2 quarters · filed 2026-02-26 | $48.77M derived: sum of 3 quarters · filed 2026-02-26 | $61.81M 10-K · filed 2026-02-26 |
| 2024-09-30 | $18.24M 10-Q · filed 2025-11-06 | $35.67M derived: sum of 2 quarters · filed 2025-11-06 | $48.72M 10-Q · filed 2025-11-06 | $65.88M derived: sum of 4 quarters · filed 2026-02-26 |
| 2024-06-30 | $17.44M 10-Q · filed 2025-08-06 | $30.48M 10-Q · filed 2025-08-06 | $47.64M derived: sum of 3 quarters · filed 2026-02-26 | $65.81M derived: sum of 4 quarters · filed 2026-02-26 |
| 2024-03-31 | $13.04M 10-Q · filed 2025-05-05 | $30.21M derived: sum of 2 quarters · filed 2026-02-26 | $48.38M derived: sum of 3 quarters · filed 2026-02-26 | $66.17M derived: sum of 4 quarters · filed 2026-02-26 |
| 2023-12-31 | $17.17M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-26 | $35.34M derived: sum of 2 quarters · filed 2026-02-26 | $53.13M derived: sum of 3 quarters · filed 2026-02-26 | $65.08M 10-K · filed 2026-02-26 |
| 2023-09-30 | $18.17M 10-Q · filed 2024-11-08 | $35.96M derived: sum of 2 quarters · filed 2024-11-08 | $47.91M 10-Q · filed 2024-11-08 | $62.19M derived: sum of 4 quarters · filed 2025-02-28 |
| 2023-06-30 | $17.79M 10-Q · filed 2024-08-08 | $29.74M 10-Q · filed 2024-08-08 | $44.02M derived: sum of 3 quarters · filed 2025-02-28 | $60.62M derived: sum of 4 quarters · filed 2025-02-28 |
| 2023-03-31 | $11.95M 10-Q · filed 2024-05-09 | $26.23M derived: sum of 2 quarters · filed 2025-02-28 | $42.83M derived: sum of 3 quarters · filed 2025-02-28 | $59.44M derived: sum of 4 quarters · filed 2025-02-28 |
| 2022-12-31 | $14.28M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-28 | $30.88M derived: sum of 2 quarters · filed 2025-02-28 | $47.49M derived: sum of 3 quarters · filed 2025-02-28 | $59.42M 10-K · filed 2025-02-28 |
| 2022-09-30 | $16.60M 10-Q · filed 2023-11-08 | $33.22M derived: sum of 2 quarters · filed 2023-11-08 | $45.14M 10-Q · filed 2023-11-08 | $59.12M derived: sum of 4 quarters · filed 2024-02-28 |
| 2022-06-30 | $16.61M 10-Q · filed 2023-08-09 | $28.54M 10-Q · filed 2023-08-09 | $42.52M derived: sum of 3 quarters · filed 2024-02-28 | $55.96M derived: sum of 4 quarters · filed 2024-02-28 |
| 2022-03-31 | $11.92M 10-Q · filed 2023-05-09 | $25.91M derived: sum of 2 quarters · filed 2024-02-28 | $39.35M derived: sum of 3 quarters · filed 2024-02-28 | $50.65M derived: sum of 4 quarters · filed 2024-02-28 |
| 2021-12-31 | $13.98M derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-28 | $27.42M derived: sum of 2 quarters · filed 2024-02-28 | $38.73M derived: sum of 3 quarters · filed 2024-02-28 | $47.27M 10-K · filed 2024-02-28 |
| 2021-09-30 | $13.44M 10-Q · filed 2022-11-08 | $24.75M derived: sum of 2 quarters · filed 2022-11-08 | $33.29M 10-Q · filed 2022-11-08 | $43.14M derived: sum of 4 quarters · filed 2023-02-28 |
| 2021-06-30 | $11.30M 10-Q · filed 2022-08-08 | $19.85M 10-Q · filed 2022-08-08 | $29.70M derived: sum of 3 quarters · filed 2023-02-28 | $37.58M derived: sum of 4 quarters · filed 2023-02-28 |
| 2021-03-31 | $8.55M 10-Q · filed 2022-05-06 | $18.40M derived: sum of 2 quarters · filed 2023-02-28 | $26.28M derived: sum of 3 quarters · filed 2023-02-28 | $33.98M derived: sum of 4 quarters · filed 2023-02-28 |
| 2020-12-31 | $9.85M derived: 10-K 12 month − 10-Q 9 month · filed 2023-02-28 | $17.73M derived: sum of 2 quarters · filed 2023-02-28 | $25.43M derived: sum of 3 quarters · filed 2023-02-28 | $36.30M 10-K · filed 2023-02-28 |
| 2020-09-30 | $7.88M 10-Q · filed 2021-11-08 | $15.58M derived: sum of 2 quarters · filed 2021-11-08 | $26.45M 10-Q · filed 2021-11-08 | $38.96M derived: sum of 4 quarters · filed 2022-02-25 |
| 2020-06-30 | $7.70M 10-Q · filed 2021-08-06 | $18.57M 10-Q · filed 2021-08-06 | $31.08M derived: sum of 3 quarters · filed 2022-02-25 | $44.46M derived: sum of 4 quarters · filed 2022-02-25 |
| 2020-03-31 | $10.86M 10-Q · filed 2021-05-07 | $23.38M derived: sum of 2 quarters · filed 2022-02-25 | $36.75M derived: sum of 3 quarters · filed 2022-02-25 | $49.60M derived: sum of 4 quarters · filed 2022-02-25 |
| 2019-12-31 | $12.52M derived: 10-K 12 month − 10-Q 9 month · filed 2022-02-25 | $25.89M derived: sum of 2 quarters · filed 2022-02-25 | $38.74M derived: sum of 3 quarters · filed 2022-02-25 | $48.59M 10-K · filed 2022-02-25 |
| 2019-09-30 | $13.38M 10-Q · filed 2020-11-06 | $26.22M derived: sum of 2 quarters · filed 2020-11-06 | $36.08M 10-Q · filed 2020-11-06 | $45.49M derived: sum of 4 quarters · filed 2021-02-26 |
| 2019-06-30 | $12.85M 10-Q · filed 2020-08-07 | $22.70M 10-Q · filed 2020-08-07 | $32.12M derived: sum of 3 quarters · filed 2021-02-26 | $43.24M derived: sum of 4 quarters · filed 2021-02-26 |
| 2019-03-31 | $9.86M 10-Q · filed 2020-05-05 | $19.27M derived: sum of 2 quarters · filed 2021-02-26 | $30.39M derived: sum of 3 quarters · filed 2021-02-26 | $42.17M derived: sum of 4 quarters · filed 2021-02-26 |
| 2018-12-31 | $9.41M derived: 10-K 12 month − 10-Q 9 month · filed 2021-02-26 | $20.53M derived: sum of 2 quarters · filed 2021-02-26 | $32.32M derived: sum of 3 quarters · filed 2021-02-26 | $41.14M 10-K · filed 2021-02-26 |
| 2018-09-30 | $11.12M 10-Q · filed 2019-11-08 | $22.90M derived: sum of 2 quarters · filed 2019-11-08 | $31.73M 10-Q · filed 2019-11-08 | $39.11M derived: sum of 4 quarters · filed 2020-02-28 |
| 2018-06-30 | $11.78M 10-Q · filed 2019-08-09 | $20.61M 10-Q · filed 2019-08-09 | $27.99M derived: sum of 3 quarters · filed 2020-02-28 | $37.56M derived: sum of 4 quarters · filed 2020-02-28 |
| 2018-03-31 | $8.82M 10-Q · filed 2019-05-09 | $16.21M derived: sum of 2 quarters · filed 2020-02-28 | $25.78M derived: sum of 3 quarters · filed 2020-02-28 | $34.50M derived: sum of 4 quarters · filed 2020-02-28 |
| 2017-12-31 | $7.38M derived: 10-K 12 month − 10-Q 9 month · filed 2020-02-28 | $16.95M derived: sum of 2 quarters · filed 2020-02-28 | $25.68M derived: sum of 3 quarters · filed 2020-02-28 | $30.83M 10-K · filed 2020-02-28 |
| 2017-09-30 | $9.57M 10-Q · filed 2018-11-09 | $18.30M derived: sum of 2 quarters · filed 2018-11-09 | $23.45M 10-Q · filed 2018-11-09 | $30.14M derived: sum of 4 quarters · filed 2019-02-28 |
| 2017-06-30 | $8.73M 10-Q · filed 2018-08-08 | $13.88M 10-Q · filed 2018-08-08 | $20.57M derived: sum of 3 quarters · filed 2019-02-28 | $27.93M derived: sum of 4 quarters · filed 2019-02-28 |
| 2017-03-31 | $5.15M 10-Q · filed 2018-05-09 | $11.84M derived: sum of 2 quarters · filed 2019-02-28 | $19.21M derived: sum of 3 quarters · filed 2019-02-28 | $26.15M derived: sum of 4 quarters · filed 2019-02-28 |
| 2016-12-31 | $6.69M derived: 10-K 12 month − 10-Q 9 month · filed 2019-02-28 | $14.06M derived: sum of 2 quarters · filed 2019-02-28 | $21.00M derived: sum of 3 quarters · filed 2019-02-28 | $24.78M 10-K · filed 2019-02-28 |
| 2016-09-30 | $7.37M 10-Q · filed 2017-11-08 | $14.31M derived: sum of 2 quarters · filed 2017-11-08 | $18.09M 10-Q · filed 2017-11-08 | $23.46M derived: sum of 4 quarters · filed 2018-02-28 |
| 2016-06-30 | $6.94M 10-Q · filed 2017-08-08 | $10.72M 10-Q · filed 2017-08-08 | $16.09M derived: sum of 3 quarters · filed 2018-02-28 | $22.33M derived: sum of 4 quarters · filed 2018-02-28 |
| 2016-03-31 | $3.78M 10-Q · filed 2017-05-09 | $9.15M derived: sum of 2 quarters · filed 2018-02-28 | $15.39M derived: sum of 3 quarters · filed 2018-02-28 | $21.80M derived: sum of 4 quarters · filed 2018-02-28 |
| 2015-12-31 | $5.37M derived: 10-K 12 month − 10-Q 9 month · filed 2018-02-28 | $11.61M derived: sum of 2 quarters · filed 2018-02-28 | $18.02M derived: sum of 3 quarters · filed 2018-02-28 | $21.92M 10-K · filed 2018-02-28 |
| 2015-09-30 | $6.24M 10-Q · filed 2016-11-08 | $12.64M derived: sum of 2 quarters · filed 2016-11-08 | $16.55M 10-Q · filed 2016-11-08 | $20.22M derived: sum of 4 quarters · filed 2017-02-28 |
| 2015-06-30 | $6.41M 10-Q · filed 2016-08-08 | $10.31M 10-Q · filed 2016-08-08 | $13.98M derived: sum of 3 quarters · filed 2017-02-28 | $17.51M derived: sum of 4 quarters · filed 2017-02-28 |
| 2015-03-31 | $3.91M 10-Q · filed 2016-05-09 | $7.58M derived: sum of 2 quarters · filed 2017-02-28 | $11.10M derived: sum of 3 quarters · filed 2017-02-28 | $14.66M derived: sum of 4 quarters · filed 2017-02-28 |
| 2014-12-31 | $3.67M derived: 10-K 12 month − 10-Q 9 month · filed 2017-02-28 | $7.20M derived: sum of 2 quarters · filed 2017-02-28 | $10.76M derived: sum of 3 quarters · filed 2017-02-28 | $13.57M 10-K · filed 2017-02-28 |
| 2014-09-30 | $3.53M 10-Q · filed 2015-11-09 | $7.09M derived: sum of 2 quarters · filed 2015-11-09 | $9.90M 10-Q · filed 2015-11-09 | $13.42M derived: sum of 4 quarters · filed 2016-02-29 |
| 2014-06-30 | $3.56M 10-Q · filed 2015-08-10 | $6.37M 10-Q · filed 2015-08-10 | $9.89M derived: sum of 3 quarters · filed 2016-02-29 | $12.66M derived: sum of 4 quarters · filed 2016-02-29 |
| 2014-03-31 | $2.82M 10-Q · filed 2015-05-08 | $6.33M derived: sum of 2 quarters · filed 2016-02-29 | $9.11M derived: sum of 3 quarters · filed 2016-02-29 | $11.83M derived: sum of 4 quarters · filed 2016-02-29 |
| 2013-12-31 | $3.52M derived: 10-K 12 month − 10-Q 9 month · filed 2016-02-29 | $6.29M derived: sum of 2 quarters · filed 2016-02-29 | $9.01M derived: sum of 3 quarters · filed 2016-02-29 | $11.05M 10-K · filed 2016-02-29 |
| 2013-09-30 | $2.77M 10-Q · filed 2014-11-07 | $5.49M derived: sum of 2 quarters · filed 2014-11-07 | $7.53M 10-Q · filed 2014-11-07 | $10.26M derived: sum of 4 quarters · filed 2015-02-27 |
| 2013-06-30 | $2.72M 10-Q · filed 2014-08-08 | $4.76M 10-Q · filed 2014-08-08 | $7.49M derived: sum of 3 quarters · filed 2015-02-27 | $10.02M derived: sum of 4 quarters · filed 2015-02-27 |
| 2013-03-31 | $2.04M 10-Q · filed 2014-05-08 | $4.76M derived: sum of 2 quarters · filed 2015-02-27 | $7.29M derived: sum of 3 quarters · filed 2015-02-27 | $9.47M derived: sum of 4 quarters · filed 2015-02-27 |
| 2012-12-31 | $2.73M derived: 10-K 12 month − 10-Q 9 month · filed 2015-02-27 | $5.25M derived: sum of 2 quarters · filed 2015-02-27 | $7.43M derived: sum of 3 quarters · filed 2015-02-27 | $9.44M 10-K · filed 2015-02-27 |
| 2012-09-30 | $2.53M 10-Q · filed 2013-11-07 | $4.71M derived: sum of 2 quarters · filed 2013-11-07 | $6.71M 10-Q · filed 2013-11-07 | $9.92M derived: sum of 4 quarters · filed 2014-02-28 |
| 2012-06-30 | $2.18M 10-Q · filed 2013-08-08 | $4.18M 10-Q · filed 2013-08-08 | $7.39M derived: sum of 3 quarters · filed 2014-02-28 | $9.51M derived: sum of 4 quarters · filed 2014-02-28 |
| 2012-03-31 | $2.01M 10-Q · filed 2013-05-09 | $5.21M derived: sum of 2 quarters · filed 2014-02-28 | $7.33M derived: sum of 3 quarters · filed 2014-02-28 | $8.77M derived: sum of 4 quarters · filed 2014-02-28 |
| 2011-12-31 | $3.21M derived: 10-K 12 month − 10-Q 9 month · filed 2014-02-28 | $5.33M derived: sum of 2 quarters · filed 2014-02-28 | $6.77M derived: sum of 3 quarters · filed 2014-02-28 | $8.38M 10-K · filed 2014-02-28 |
| 2011-09-30 | $2.12M 10-Q · filed 2012-11-08 | $3.56M derived: sum of 2 quarters · filed 2012-11-08 | $5.17M 10-Q · filed 2012-11-08 | $7.05M derived: sum of 4 quarters · filed 2013-02-28 |
| 2011-06-30 | $1.44M 10-Q · filed 2011-08-09 | $3.05M 10-Q · filed 2011-08-09 | $4.93M derived: sum of 3 quarters · filed 2013-02-28 | $6.58M derived: sum of 4 quarters · filed 2013-02-28 |
| 2011-03-31 | $1.61M 10-Q · filed 2011-05-09 | $3.50M derived: sum of 2 quarters · filed 2013-02-28 | $5.14M derived: sum of 3 quarters · filed 2013-02-28 | $6.62M derived: sum of 4 quarters · filed 2013-02-28 |
| 2010-12-31 | $1.88M derived: 10-K 12 month − 10-Q 9 month · filed 2013-02-28 | $3.53M derived: sum of 2 quarters · filed 2013-02-28 | $5.00M derived: sum of 3 quarters · filed 2013-02-28 | $6.32M 10-K · filed 2013-02-28 |
| 2010-09-30 | $1.65M 10-Q · filed 2011-11-09 | $3.12M derived: sum of 2 quarters · filed 2011-11-09 | $4.43M 10-Q · filed 2010-11-01 | $5.80M derived: sum of 4 quarters · filed 2012-02-29 |
| 2010-06-30 | $1.47M 10-Q · filed 2011-08-09 | $2.78M 10-Q · filed 2011-08-09 | $4.15M derived: sum of 3 quarters · filed 2012-02-29 | $5.64M derived: sum of 4 quarters · filed 2012-02-29 |
| 2010-03-31 | $1.31M 10-Q · filed 2011-05-09 | $2.68M derived: sum of 2 quarters · filed 2012-02-29 | $4.17M derived: sum of 3 quarters · filed 2012-02-29 | $5.59M derived: sum of 4 quarters · filed 2012-02-29 |
| 2009-12-31 | $1.37M derived: 10-K 12 month − 10-Q 9 month · filed 2012-02-29 | $2.85M derived: sum of 2 quarters · filed 2012-02-29 | $4.27M derived: sum of 3 quarters · filed 2012-02-29 | $5.37M 10-K · filed 2012-02-29 |
| 2009-09-30 | $1.49M 10-Q · filed 2010-11-01 | $2.91M derived: sum of 2 quarters · filed 2010-11-01 | $4.00M 10-Q · filed 2010-11-01 | |
| 2009-06-30 | $1.42M 10-Q · filed 2010-08-09 | $2.52M 10-Q · filed 2010-08-09 | ||
| 2008-12-31 | $5.35M 10-K · filed 2011-03-01 |
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