PFIZER INC Advertising Expense
PFIZER INC (PFE) reported Advertising Expense of $2.70 billion for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-26.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-02-26
- PFIZER INC advertising expense for fiscal 2025 was $2.70B, a 18.18% decline from fiscal 2024.
- PFIZER INC advertising expense for fiscal 2024 was $3.30B, a 10.81% decline from fiscal 2023.
- PFIZER INC advertising expense for fiscal 2023 was $3.70B, a 32.14% increase from fiscal 2022.
- PFIZER INC advertising expense for fiscal 2022 was $2.80B, a 40.00% increase from fiscal 2021.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2025-12-31 | $2.70B 10-K · filed 2026-02-26 | |
| 2024-12-31 | $3.30B 10-K · filed 2026-02-26 | |
| 2023-12-31 | $3.70B 10-K · filed 2026-02-26 | |
| 2022-12-31 | $2.80B 10-K · filed 2025-02-27 | |
| 2021-12-31 | $2.00B 10-K · filed 2024-02-22 | |
| 2020-12-31 | $1.80B 10-K · filed 2023-02-23 | |
| 2019-12-31 | $2.30B 10-K · filed 2022-02-24 | $2.60B 10-K · filed 2020-02-27 |
| 2018-12-31 | $2.70B 10-K · filed 2021-02-25 | $3.10B 10-K · filed 2019-02-28 |
| 2017-12-31 | $3.10B 10-K · filed 2020-02-27 | |
| 2016-12-31 | $3.20B 10-K · filed 2019-02-28 | |
| 2015-12-31 | $3.10B 10-K · filed 2018-02-22 | |
| 2014-12-31 | $3.10B 10-K · filed 2017-02-23 | |
| 2013-12-31 | $3.00B 10-K · filed 2016-02-29 | |
| 2012-12-31 | $2.80B 10-K · filed 2015-02-27 | $2.90B 10-K · filed 2013-02-28 |
| 2011-12-31 | $3.60B 10-K · filed 2014-02-28 | $3.90B 10-K · filed 2012-02-28 |
| 2010-12-31 | $3.80B 10-K · filed 2013-02-28 | $4.00B 10-K · filed 2011-02-28 |
| 2009-12-31 | $2.90B 10-K · filed 2012-02-28 | |
| 2008-12-31 | $2.60B 10-K · filed 2011-02-28 |
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