MERCURY GENERAL CORPORATION Advertising Expense
MERCURY GENERAL CORPORATION (MCY) reported Advertising Expense of $10.40 million for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-08-04.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-08-04
- MERCURY GENERAL CORPORATION advertising expense for the quarter ending 2026-06-30 was $10.40M, a 40.54% increase year-over-year.
- MERCURY GENERAL CORPORATION advertising expense for the quarter ending 2026-03-31 was $16.00M, a 190.91% increase year-over-year.
- MERCURY GENERAL CORPORATION advertising expense for the quarter ending 2025-12-31 was $7.60M, a 8.57% increase year-over-year.
- MERCURY GENERAL CORPORATION advertising expense for the quarter ending 2025-09-30 was $11.50M, a 76.92% increase year-over-year.
- MERCURY GENERAL CORPORATION advertising expense for fiscal 2025 was $32.00M, a 53.85% increase from fiscal 2024.
- MERCURY GENERAL CORPORATION advertising expense for fiscal 2024 was $20.80M, a 133.71% increase from fiscal 2023.
- MERCURY GENERAL CORPORATION advertising expense for fiscal 2023 was $8.90M, a 24.58% decline from fiscal 2022.
- MERCURY GENERAL CORPORATION advertising expense for fiscal 2022 was $11.80M, a 76.45% decline from fiscal 2021.
| Period end | Advertising Expense 3 month | Advertising Expense 3 month as first filed | Advertising Expense 6 month | Advertising Expense 6 month as first filed | Advertising Expense 9 month | Advertising Expense 9 month as first filed | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|---|---|---|---|---|---|
| 2026-06-30 | $10.40M 10-Q · filed 2026-08-04 | $26.40M 10-Q · filed 2026-08-04 | $34.00M derived: sum of 3 quarters · filed 2026-08-04 | $45.50M derived: sum of 4 quarters · filed 2026-08-04 | ||||
| 2026-03-31 | $16.00M 10-Q · filed 2026-05-05 | $23.60M derived: sum of 2 quarters · filed 2026-05-05 | $35.10M derived: sum of 3 quarters · filed 2026-05-05 | $42.50M derived: sum of 4 quarters · filed 2026-08-04 | ||||
| 2025-12-31 | $7.60M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-17 | $19.10M derived: sum of 2 quarters · filed 2026-02-17 | $26.50M derived: sum of 3 quarters · filed 2026-08-04 | $32.00M 10-K · filed 2026-02-17 | ||||
| 2025-09-30 | $11.50M 10-Q · filed 2025-11-04 | $18.90M derived: sum of 2 quarters · filed 2026-08-04 | $24.40M 10-Q · filed 2025-11-04 | $31.40M derived: sum of 4 quarters · filed 2026-08-04 | ||||
| 2025-06-30 | $7.40M 10-Q · filed 2026-08-04 | $12.90M 10-Q · filed 2026-08-04 | $19.90M derived: sum of 3 quarters · filed 2026-08-04 | $26.40M derived: sum of 4 quarters · filed 2026-08-04 | ||||
| 2025-03-31 | $5.50M 10-Q · filed 2026-05-05 | $12.50M derived: sum of 2 quarters · filed 2026-05-05 | $19.00M derived: sum of 3 quarters · filed 2026-05-05 | $22.90M derived: sum of 4 quarters · filed 2026-05-05 | ||||
| 2024-12-31 | $7.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-17 | $13.50M derived: sum of 2 quarters · filed 2026-02-17 | $17.40M derived: sum of 3 quarters · filed 2026-02-17 | $20.80M 10-K · filed 2026-02-17 | ||||
| 2024-09-30 | $6.50M 10-Q · filed 2025-11-04 | $10.40M derived: sum of 2 quarters · filed 2025-11-04 | $13.80M 10-Q · filed 2025-11-04 | $16.00M derived: sum of 4 quarters · filed 2026-02-17 | ||||
| 2024-06-30 | $3.90M 10-Q · filed 2025-07-29 | $7.20M 10-Q · filed 2025-07-29 | $9.50M derived: sum of 3 quarters · filed 2026-02-17 | $11.90M derived: sum of 4 quarters · filed 2026-02-17 | ||||
| 2024-03-31 | $3.30M 10-Q · filed 2025-05-06 | $5.60M derived: sum of 2 quarters · filed 2026-02-17 | $8.00M derived: sum of 3 quarters · filed 2026-02-17 | $10.30M derived: sum of 4 quarters · filed 2026-02-17 | ||||
| 2023-12-31 | $2.30M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-17 | $4.70M derived: sum of 2 quarters · filed 2026-02-17 | $7.00M derived: sum of 3 quarters · filed 2026-02-17 | $8.90M 10-K · filed 2026-02-17 | ||||
| 2023-09-30 | $2.40M 10-Q · filed 2024-10-29 | $4.70M derived: sum of 2 quarters · filed 2024-10-29 | $6.60M 10-Q · filed 2024-10-29 | $8.40M derived: sum of 4 quarters · filed 2025-02-11 | ||||
| 2023-06-30 | $2.30M 10-Q · filed 2024-07-30 | $4.20M 10-Q · filed 2024-07-30 | $6.00M derived: sum of 3 quarters · filed 2025-02-11 | $8.30M derived: sum of 4 quarters · filed 2025-02-11 | ||||
| 2023-03-31 | $1.90M 10-Q · filed 2024-04-30 | $3.70M derived: sum of 2 quarters · filed 2025-02-11 | $6.00M derived: sum of 3 quarters · filed 2025-02-11 | $9.80M derived: sum of 4 quarters · filed 2025-02-11 | ||||
| 2022-12-31 | $1.80M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-11 | $4.10M derived: sum of 2 quarters · filed 2025-02-11 | $7.90M derived: sum of 3 quarters · filed 2025-02-11 | $11.80M 10-K · filed 2025-02-11 | ||||
| 2022-09-30 | $2.30M 10-Q · filed 2023-10-31 | $6.10M derived: sum of 2 quarters · filed 2023-10-31 | $10.00M 10-Q · filed 2023-10-31 | $19.40M derived: sum of 4 quarters · filed 2024-02-13 | ||||
| 2022-06-30 | $3.80M 10-Q · filed 2023-08-01 | $7.80M 10-Q · filed 2023-08-01 | $17.10M derived: sum of 3 quarters · filed 2024-02-13 | $36.50M derived: sum of 4 quarters · filed 2024-02-13 | ||||
| 2022-03-31 | $3.90M 10-Q · filed 2023-05-02 | $13.30M derived: sum of 2 quarters · filed 2024-02-13 | $32.70M derived: sum of 3 quarters · filed 2024-02-13 | $44.30M derived: sum of 4 quarters · filed 2024-02-13 | ||||
| 2021-12-31 | $9.40M derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-13 | $28.80M derived: sum of 2 quarters · filed 2024-02-13 | $40.40M derived: sum of 3 quarters · filed 2024-02-13 | $50.10M 10-K · filed 2024-02-13 | ||||
| 2021-09-30 | $19.40M 10-Q · filed 2022-11-01 | $31.00M derived: sum of 2 quarters · filed 2022-11-01 | $40.70M 10-Q · filed 2022-11-01 | $46.70M derived: sum of 4 quarters · filed 2023-02-14 | ||||
| 2021-06-30 | $11.60M 10-Q · filed 2022-08-02 | $21.40M 10-Q · filed 2022-08-02 | $27.30M derived: sum of 3 quarters · filed 2023-02-14 | $38.10M derived: sum of 4 quarters · filed 2023-02-14 | ||||
| 2021-03-31 | $9.70M 10-Q · filed 2022-05-03 | $15.70M derived: sum of 2 quarters · filed 2023-02-14 | $26.50M derived: sum of 3 quarters · filed 2023-02-14 | $35.70M derived: sum of 4 quarters · filed 2023-02-14 | ||||
| 2020-12-31 | $6.00M derived: 10-K 12 month − 10-Q 9 month · filed 2023-02-14 | $16.80M derived: sum of 2 quarters · filed 2023-02-14 | $26.00M derived: sum of 3 quarters · filed 2023-02-14 | $37.70M 10-K · filed 2023-02-14 | ||||
| 2020-09-30 | $10.80M 10-Q · filed 2021-11-02 | $20.00M derived: sum of 2 quarters · filed 2021-11-02 | $31.70M 10-Q · filed 2021-11-02 | $37.80M derived: sum of 4 quarters · filed 2022-02-15 | ||||
| 2020-06-30 | $9.20M 10-Q · filed 2021-08-03 | $20.80M 10-Q · filed 2021-08-03 | $27.00M derived: sum of 3 quarters · filed 2022-02-15 | $39.50M derived: sum of 4 quarters · filed 2022-02-15 | ||||
| 2020-03-31 | $11.70M 10-Q · filed 2021-05-04 | $17.80M derived: sum of 2 quarters · filed 2022-02-15 | $30.30M derived: sum of 3 quarters · filed 2022-02-15 | $40.30M derived: sum of 4 quarters · filed 2022-02-15 | ||||
| 2019-12-31 | $6.10M derived: 10-K 12 month − 10-Q 9 month · filed 2022-02-15 | $18.60M derived: sum of 2 quarters · filed 2022-02-15 | $28.60M derived: sum of 3 quarters · filed 2022-02-15 | $42.20M 10-K · filed 2022-02-15 | ||||
| 2019-09-30 | $12.50M 10-Q · filed 2020-11-03 | $22.50M derived: sum of 2 quarters · filed 2020-11-03 | $36.10M 10-Q · filed 2020-11-03 | $42.70M derived: sum of 4 quarters · filed 2021-02-16 | ||||
| 2019-06-30 | $10.00M 10-Q · filed 2020-08-04 | $23.60M 10-Q · filed 2020-08-04 | $30.20M derived: sum of 3 quarters · filed 2021-02-16 | $42.00M derived: sum of 4 quarters · filed 2021-02-16 | ||||
| 2019-03-31 | $13.60M 10-Q · filed 2020-05-05 | $20.20M derived: sum of 2 quarters · filed 2021-02-16 | $32.00M derived: sum of 3 quarters · filed 2021-02-16 | $40.80M derived: sum of 4 quarters · filed 2021-02-16 | ||||
| 2018-12-31 | $6.60M derived: 10-K 12 month − 10-Q 9 month · filed 2021-02-16 | $18.40M derived: sum of 2 quarters · filed 2021-02-16 | $27.20M derived: sum of 3 quarters · filed 2021-02-16 | $40.90M 10-K · filed 2021-02-16 | ||||
| 2018-09-30 | $11.80M 10-Q · filed 2019-10-29 | $20.60M derived: sum of 2 quarters · filed 2019-10-29 | $34.30M 10-Q · filed 2019-10-29 | $34.00M 10-Q · filed 2018-10-30 | $39.70M derived: sum of 4 quarters · filed 2020-02-12 | |||
| 2018-06-30 | $8.80M 10-Q · filed 2019-07-30 | $22.50M 10-Q · filed 2019-07-30 | $23.00M 10-Q · filed 2018-07-31 | $27.90M derived: sum of 3 quarters · filed 2020-02-12 | $39.90M derived: sum of 4 quarters · filed 2020-02-12 | |||
| 2018-03-31 | $13.70M 10-Q · filed 2019-04-30 | $19.10M derived: sum of 2 quarters · filed 2020-02-12 | $31.10M derived: sum of 3 quarters · filed 2020-02-12 | $37.20M derived: sum of 4 quarters · filed 2020-02-12 | ||||
| 2017-12-31 | $5.40M derived: 10-K 12 month − 10-Q 9 month · filed 2020-02-12 | $17.40M derived: sum of 2 quarters · filed 2020-02-12 | $23.50M derived: sum of 3 quarters · filed 2020-02-12 | $37.40M 10-K · filed 2020-02-12 | ||||
| 2017-09-30 | $12.00M derived: 10-Q 9 month − 10-Q 6 month · filed 2018-10-30 | $18.10M derived: sum of 2 quarters · filed 2018-10-30 | $32.00M 10-Q · filed 2018-10-30 | $37.50M derived: sum of 4 quarters · filed 2019-02-13 | ||||
| 2017-06-30 | $6.10M derived: 10-Q 6 month − 10-Q 3 month · filed 2018-07-31 | $20.00M 10-Q · filed 2018-07-31 | $25.50M derived: sum of 3 quarters · filed 2019-02-13 | $35.60M derived: sum of 4 quarters · filed 2019-02-13 | ||||
| 2017-03-31 | $13.90M 10-Q · filed 2018-05-01 | $14.00M 10-Q · filed 2017-05-02 | $19.40M derived: sum of 2 quarters · filed 2019-02-13 | $29.50M derived: sum of 3 quarters · filed 2019-02-13 | $38.50M derived: sum of 4 quarters · filed 2019-02-13 | |||
| 2016-12-31 | $5.50M derived: 10-K 12 month − 10-Q 9 month · filed 2019-02-13 | $15.60M derived: sum of 2 quarters · filed 2019-02-13 | $24.60M derived: sum of 3 quarters · filed 2019-02-13 | $39.60M 10-K · filed 2019-02-13 | $40.00M 10-K · filed 2017-02-09 | |||
| 2016-09-30 | $10.10M derived: 10-Q 9 month − 10-Q 6 month · filed 2017-10-31 | $19.10M derived: sum of 2 quarters · filed 2017-10-31 | $34.10M 10-Q · filed 2017-10-31 | $34.00M 10-Q · filed 2016-11-01 | $39.10M derived: sum of 4 quarters · filed 2018-02-08 | |||
| 2016-06-30 | $9.00M derived: 10-Q 6 month − 10-Q 3 month · filed 2017-08-01 | $24.00M 10-Q · filed 2017-08-01 | $29.00M derived: sum of 3 quarters · filed 2018-02-08 | $40.00M derived: sum of 4 quarters · filed 2018-02-08 | ||||
| 2016-03-31 | $15.00M 10-Q · filed 2017-05-02 | $20.00M derived: sum of 2 quarters · filed 2018-02-08 | $31.00M derived: sum of 3 quarters · filed 2018-02-08 | $43.00M derived: sum of 4 quarters · filed 2018-02-08 | ||||
| 2015-12-31 | $5.00M derived: 10-K 12 month − 10-Q 9 month · filed 2018-02-08 | $16.00M derived: sum of 2 quarters · filed 2018-02-08 | $28.00M derived: sum of 3 quarters · filed 2018-02-08 | $44.00M 10-K · filed 2018-02-08 | ||||
| 2015-09-30 | $11.00M derived: 10-Q 9 month − 10-Q 6 month · filed 2016-11-01 | $23.00M derived: sum of 2 quarters · filed 2016-11-01 | $39.00M 10-Q · filed 2016-11-01 | $39.02M 10-Q · filed 2015-11-02 | $44.90M derived: sum of 4 quarters · filed 2017-02-09 | |||
| 2015-06-30 | $12.00M derived: 10-Q 6 month − 10-Q 3 month · filed 2016-08-02 | $28.00M 10-Q · filed 2016-08-02 | $28.09M 10-Q · filed 2015-08-04 | $33.90M derived: sum of 3 quarters · filed 2017-02-09 | $39.16M derived: sum of 4 quarters · filed 2017-02-09 | |||
| 2015-03-31 | $16.00M 10-Q · filed 2016-05-03 | $15.96M 10-Q · filed 2015-04-28 | $21.90M derived: sum of 2 quarters · filed 2017-02-09 | $27.16M derived: sum of 3 quarters · filed 2017-02-09 | $32.62M derived: sum of 4 quarters · filed 2017-02-09 | |||
| 2014-12-31 | $5.90M derived: 10-K 12 month − 10-Q 9 month · filed 2017-02-09 | $11.16M derived: sum of 2 quarters · filed 2017-02-09 | $16.62M derived: sum of 3 quarters · filed 2017-02-09 | $23.00M 10-K · filed 2017-02-09 | ||||
| 2014-09-30 | $5.26M derived: 10-Q 9 month − 10-Q 6 month · filed 2015-11-02 | $10.72M derived: sum of 2 quarters · filed 2015-11-02 | $17.10M 10-Q · filed 2015-11-02 | $17.00M 10-Q · filed 2014-11-04 | $21.10M derived: sum of 4 quarters · filed 2016-02-09 | |||
| 2014-06-30 | $5.46M derived: 10-Q 6 month − 10-Q 3 month · filed 2015-08-05 | $11.84M 10-Q · filed 2015-08-05 | $12.00M 10-Q · filed 2014-07-29 | $15.84M derived: sum of 3 quarters · filed 2016-02-09 | $20.84M derived: sum of 4 quarters · filed 2016-02-09 | |||
| 2014-03-31 | $6.38M 10-Q · filed 2015-04-28 | $6.00M 10-Q · filed 2014-04-29 | $10.38M derived: sum of 2 quarters · filed 2016-02-09 | $15.38M derived: sum of 3 quarters · filed 2016-02-09 | $20.38M derived: sum of 4 quarters · filed 2016-02-09 | |||
| 2013-12-31 | $4.00M derived: 10-K 12 month − 10-Q 9 month · filed 2016-02-09 | $9.00M derived: sum of 2 quarters · filed 2016-02-09 | $14.00M derived: sum of 3 quarters · filed 2016-02-09 | $20.00M 10-K · filed 2016-02-09 | ||||
| 2013-09-30 | $5.00M derived: 10-Q 9 month − 10-Q 6 month · filed 2014-11-04 | $10.00M derived: sum of 2 quarters · filed 2014-11-04 | $16.00M 10-Q · filed 2014-11-04 | $20.00M derived: sum of 4 quarters · filed 2015-02-09 | ||||
| 2013-06-30 | $5.00M derived: 10-Q 6 month − 10-Q 3 month · filed 2014-07-29 | $11.00M 10-Q · filed 2014-07-29 | $15.00M derived: sum of 3 quarters · filed 2015-02-09 | $20.00M derived: sum of 4 quarters · filed 2015-02-09 | ||||
| 2013-03-31 | $6.00M 10-Q · filed 2013-05-01 | $10.00M derived: sum of 2 quarters · filed 2015-02-09 | $15.00M derived: sum of 3 quarters · filed 2015-02-09 | $20.00M derived: sum of 4 quarters · filed 2015-02-09 | ||||
| 2012-12-31 | $4.00M derived: 10-K 12 month − 10-Q 9 month · filed 2015-02-09 | $9.00M derived: sum of 2 quarters · filed 2015-02-09 | $14.00M derived: sum of 3 quarters · filed 2015-02-09 | $19.00M 10-K · filed 2015-02-09 | ||||
| 2012-09-30 | $5.00M derived: 10-Q 9 month − 10-Q 6 month · filed 2013-10-30 | $10.00M derived: sum of 2 quarters · filed 2013-10-30 | $15.00M 10-Q · filed 2013-10-30 | $20.00M derived: sum of 4 quarters · filed 2014-02-10 | ||||
| 2012-06-30 | $5.00M derived: 10-Q 6 month − 10-Q 3 month · filed 2013-07-31 | $10.00M 10-Q · filed 2013-07-31 | $15.00M derived: sum of 3 quarters · filed 2014-02-10 | $20.00M derived: sum of 4 quarters · filed 2014-02-10 | ||||
| 2012-03-31 | $5.00M 10-Q · filed 2013-05-01 | $10.00M derived: sum of 2 quarters · filed 2014-02-10 | $15.00M derived: sum of 3 quarters · filed 2014-02-10 | $20.00M derived: sum of 4 quarters · filed 2014-02-10 | ||||
| 2011-12-31 | $5.00M derived: 10-K 12 month − 10-Q 9 month · filed 2014-02-10 | $10.00M derived: sum of 2 quarters · filed 2014-02-10 | $15.00M derived: sum of 3 quarters · filed 2014-02-10 | $21.00M 10-K · filed 2014-02-10 | ||||
| 2011-09-30 | $5.00M derived: 10-Q 9 month − 10-Q 6 month · filed 2012-10-31 | $10.00M derived: sum of 2 quarters · filed 2012-10-31 | $16.00M 10-Q · filed 2012-10-31 | |||||
| 2011-06-30 | $5.00M derived: 10-Q 6 month − 10-Q 3 month · filed 2012-08-01 | $11.00M 10-Q · filed 2012-08-01 | ||||||
| 2011-03-31 | $6.00M 10-Q · filed 2012-05-02 | |||||||
| 2010-12-31 | $30.00M 10-K · filed 2013-02-11 | |||||||
| 2009-12-31 | $27.00M 10-K · filed 2012-02-14 |
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