Lithia Motors, Inc. Marketing and Advertising Expense
Lithia Motors, Inc. (LAD) reported Marketing and Advertising Expense of $108.70 million for the 12-month period ending 2018-12-31, per its 10-K filed 2019-02-25.
Discontinued › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2019-02-25
- Lithia Motors, Inc. marketing and advertising expense for fiscal 2018 was $108.70M, a 16.51% increase from fiscal 2017.
- Lithia Motors, Inc. marketing and advertising expense for fiscal 2017 was $93.30M, a 14.62% increase from fiscal 2016.
- Lithia Motors, Inc. marketing and advertising expense for fiscal 2016 was $81.40M, a 9.29% decline from fiscal 2015.
- Lithia Motors, Inc. marketing and advertising expense for fiscal 2015 was $89.74M, a 42.59% increase from fiscal 2014.
| Period end | Marketing and Advertising Expense 12 month | Marketing and Advertising Expense 12 month as first filed |
|---|---|---|
| 2018-12-31 | $108.70M 10-K · filed 2019-02-25 | |
| 2017-12-31 | $93.30M 10-K · filed 2019-02-25 | $116.12M 10-K · filed 2018-02-23 |
| 2016-12-31 | $81.40M 10-K · filed 2019-02-25 | $101.66M 10-K · filed 2017-02-28 |
| 2015-12-31 | $89.74M 10-K · filed 2018-02-23 | |
| 2014-12-31 | $62.93M 10-K · filed 2017-02-28 | |
| 2013-12-31 | $51.40M 10-K · filed 2016-02-26 |
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