Lithia Motors, Inc. Advertising Expense
Lithia Motors, Inc. (LAD) reported Advertising Expense of $257.00 million for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-25.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-02-25
- Lithia Motors, Inc. advertising expense for fiscal 2025 was $257.00M, a 2.51% increase from fiscal 2024.
- Lithia Motors, Inc. advertising expense for fiscal 2024 was $250.70M, a 1.01% increase from fiscal 2023.
- Lithia Motors, Inc. advertising expense for fiscal 2023 was $248.20M, a 2.13% decline from fiscal 2022.
- Lithia Motors, Inc. advertising expense for fiscal 2022 was $253.60M, a 56.35% increase from fiscal 2021.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2025-12-31 | $257.00M 10-K · filed 2026-02-25 | |
| 2024-12-31 | $250.70M 10-K · filed 2026-02-25 | |
| 2023-12-31 | $248.20M 10-K · filed 2026-02-25 | |
| 2022-12-31 | $253.60M 10-K · filed 2025-02-24 | |
| 2021-12-31 | $162.20M 10-K · filed 2024-02-23 | |
| 2020-12-31 | $97.40M 10-K · filed 2023-02-24 | |
| 2019-12-31 | $111.90M 10-K · filed 2022-02-18 | |
| 2018-12-31 | $108.70M 10-K · filed 2021-02-19 | $134.20M 10-K · filed 2019-02-25 |
| 2017-12-31 | $93.30M 10-K/A · filed 2020-02-28 | $93.31M 10-K · filed 2018-02-23 |
| 2016-12-31 | $101.70M 10-K · filed 2019-02-25 | $81.36M 10-K · filed 2017-02-28 |
| 2015-12-31 | $69.94M 10-K · filed 2018-02-23 | |
| 2014-12-31 | $46.65M 10-K · filed 2017-02-28 | $46.70M 10-K · filed 2015-03-02 |
| 2013-12-31 | $39.60M 10-K · filed 2016-02-26 | $39.60M 10-K · filed 2014-02-21 |
| 2012-12-31 | $31.90M 10-K · filed 2015-03-02 | |
| 2011-12-31 | $23.90M 10-K · filed 2014-02-21 | |
| 2010-12-31 | $25.40M 10-K · filed 2013-02-22 |
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