FLOWERS FOODS INC Marketing and Advertising Expense
FLOWERS FOODS INC (FLO) reported Marketing and Advertising Expense of $93.20 million for the 12-month period ending 2026-01-03, per its 10-K filed 2026-02-25.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-02-25
- FLOWERS FOODS INC marketing and advertising expense for fiscal 2026 was $93.20M, a 4.60% increase from fiscal 2024.
- FLOWERS FOODS INC marketing and advertising expense for fiscal 2024 was $89.10M, a 10.27% decline from fiscal 2023.
- FLOWERS FOODS INC marketing and advertising expense for fiscal 2023 was $99.30M, a 33.11% increase from fiscal 2022.
- FLOWERS FOODS INC marketing and advertising expense for fiscal 2022 was $74.60M, a 3.99% decline from fiscal 2022.
| Period end | Marketing and Advertising Expense 12 month |
|---|---|
| 2026-01-03 | $93.20M 10-K · filed 2026-02-25 |
| 2024-12-28 | $89.10M 10-K · filed 2026-02-25 |
| 2023-12-30 | $99.30M 10-K · filed 2026-02-25 |
| 2022-12-31 | $74.60M 10-K · filed 2025-02-18 |
| 2022-01-01 | $77.70M 10-K · filed 2024-02-21 |
| 2021-01-02 | $60.40M 10-K · filed 2023-02-22 |
| 2019-12-28 | $48.20M 10-K · filed 2022-02-23 |
| 2018-12-29 | $40.50M 10-K · filed 2021-02-24 |
| 2017-12-30 | $33.80M 10-K · filed 2020-02-19 |
| 2016-12-31 | $33.90M 10-K · filed 2019-02-20 |
| 2016-01-02 | $23.50M 10-K · filed 2018-02-21 |
| 2015-01-03 | $22.90M 10-K · filed 2017-02-23 |
| 2013-12-28 | $28.10M 10-K · filed 2016-02-24 |
| 2012-12-29 | $19.10M 10-K · filed 2015-02-25 |
| 2011-12-31 | $16.80M 10-K · filed 2014-02-19 |
| 2011-01-01 | $14.40M 10-K · filed 2012-02-29 |
| 2010-01-02 | $11.30M 10-K · filed 2012-02-29 |
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