SALLY BEAUTY HOLDINGS, INC. Advertising Expense
SALLY BEAUTY HOLDINGS, INC. (SBH) reported Advertising Expense of $65.90 million for the 12-month period ending 2025-09-30, per its 10-K filed 2025-11-13.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2025-11-13
- SALLY BEAUTY HOLDINGS, INC. advertising expense for fiscal 2025 was $65.90M, a 3.65% decline from fiscal 2024.
- SALLY BEAUTY HOLDINGS, INC. advertising expense for fiscal 2024 was $68.40M, a 4.59% increase from fiscal 2023.
- SALLY BEAUTY HOLDINGS, INC. advertising expense for fiscal 2023 was $65.40M, a 6.30% decline from fiscal 2022.
- SALLY BEAUTY HOLDINGS, INC. advertising expense for fiscal 2022 was $69.80M, a 1.55% decline from fiscal 2021.
| Period end | Advertising Expense 12 month |
|---|---|
| 2025-09-30 | $65.90M 10-K · filed 2025-11-13 |
| 2024-09-30 | $68.40M 10-K · filed 2025-11-13 |
| 2023-09-30 | $65.40M 10-K · filed 2025-11-13 |
| 2022-09-30 | $69.80M 10-K · filed 2024-11-14 |
| 2021-09-30 | $70.90M 10-K · filed 2023-11-16 |
| 2020-09-30 | $72.70M 10-K · filed 2022-11-17 |
| 2019-09-30 | $73.30M 10-K · filed 2021-11-22 |
| 2018-09-30 | $83.40M 10-K · filed 2020-11-24 |
| 2017-09-30 | $82.00M 10-K · filed 2019-11-25 |
| 2016-09-30 | $93.00M 10-K · filed 2018-11-14 |
| 2015-09-30 | $95.30M 10-K · filed 2017-11-15 |
| 2014-09-30 | $90.20M 10-K · filed 2016-11-15 |
| 2013-09-30 | $83.90M 10-K · filed 2015-11-12 |
| 2012-09-30 | $79.80M 10-K · filed 2014-11-13 |
| 2011-09-30 | $70.90M 10-K · filed 2013-11-14 |
| 2010-09-30 | $64.60M 10-K · filed 2012-11-15 |
| 2009-09-30 | $55.20M 10-K · filed 2011-11-16 |
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