FIRST FINANCIAL BANCORP /OH/ Marketing Expense
FIRST FINANCIAL BANCORP /OH/ (FFBC) reported Marketing Expense of $3.62 million for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-08-06.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingExpense · last filed 2026-08-06
- FIRST FINANCIAL BANCORP /OH/ marketing expense for the quarter ending 2026-06-30 was $3.62M, a 32.12% increase year-over-year.
- FIRST FINANCIAL BANCORP /OH/ marketing expense for the quarter ending 2026-03-31 was $2.65M, a 31.42% increase year-over-year.
- FIRST FINANCIAL BANCORP /OH/ marketing expense for the quarter ending 2025-12-31 was $3.06M, a 38.66% increase year-over-year.
- FIRST FINANCIAL BANCORP /OH/ marketing expense for the quarter ending 2025-09-30 was $2.36M, a 4.61% increase year-over-year.
- FIRST FINANCIAL BANCORP /OH/ marketing expense for fiscal 2025 was $10.17M, a 12.67% increase from fiscal 2024.
- FIRST FINANCIAL BANCORP /OH/ marketing expense for fiscal 2024 was $9.03M, a 6.44% decline from fiscal 2023.
- FIRST FINANCIAL BANCORP /OH/ marketing expense for fiscal 2023 was $9.65M, a 10.33% increase from fiscal 2022.
- FIRST FINANCIAL BANCORP /OH/ marketing expense for fiscal 2022 was $8.74M, a 9.53% increase from fiscal 2021.
| Period end | Marketing Expense 3 month | Marketing Expense 6 month | Marketing Expense 9 month | Marketing Expense 12 month |
|---|---|---|---|---|
| 2026-06-30 | $3.62M 10-Q · filed 2026-08-06 | $6.27M 10-Q · filed 2026-08-06 | $9.32M derived: sum of 3 quarters · filed 2026-08-06 | $11.68M derived: sum of 4 quarters · filed 2026-08-06 |
| 2026-03-31 | $2.65M 10-Q · filed 2026-05-08 | $5.71M derived: sum of 2 quarters · filed 2026-05-08 | $8.07M derived: sum of 3 quarters · filed 2026-05-08 | $10.80M derived: sum of 4 quarters · filed 2026-08-06 |
| 2025-12-31 | $3.06M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-19 | $5.42M derived: sum of 2 quarters · filed 2026-02-19 | $8.15M derived: sum of 3 quarters · filed 2026-08-06 | $10.17M 10-K · filed 2026-02-19 |
| 2025-09-30 | $2.36M 10-Q · filed 2025-11-04 | $5.10M derived: sum of 2 quarters · filed 2026-08-06 | $7.11M 10-Q · filed 2025-11-04 | $9.32M derived: sum of 4 quarters · filed 2026-08-06 |
| 2025-06-30 | $2.74M 10-Q · filed 2026-08-06 | $4.75M 10-Q · filed 2026-08-06 | $6.96M derived: sum of 3 quarters · filed 2026-08-06 | $9.21M derived: sum of 4 quarters · filed 2026-08-06 |
| 2025-03-31 | $2.02M 10-Q · filed 2026-05-08 | $4.22M derived: sum of 2 quarters · filed 2026-05-08 | $6.48M derived: sum of 3 quarters · filed 2026-05-08 | $9.08M derived: sum of 4 quarters · filed 2026-05-08 |
| 2024-12-31 | $2.20M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-19 | $4.46M derived: sum of 2 quarters · filed 2026-02-19 | $7.06M derived: sum of 3 quarters · filed 2026-02-19 | $9.03M 10-K · filed 2026-02-19 |
| 2024-09-30 | $2.25M 10-Q · filed 2025-11-04 | $4.86M derived: sum of 2 quarters · filed 2025-11-04 | $6.82M 10-Q · filed 2025-11-04 | $8.91M derived: sum of 4 quarters · filed 2026-02-19 |
| 2024-06-30 | $2.60M 10-Q · filed 2025-08-07 | $4.57M 10-Q · filed 2025-08-07 | $6.65M derived: sum of 3 quarters · filed 2026-02-19 | $9.25M derived: sum of 4 quarters · filed 2026-02-19 |
| 2024-03-31 | $1.96M 10-Q · filed 2025-05-09 | $4.05M derived: sum of 2 quarters · filed 2026-02-19 | $6.65M derived: sum of 3 quarters · filed 2026-02-19 | $9.45M derived: sum of 4 quarters · filed 2026-02-19 |
| 2023-12-31 | $2.09M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-19 | $4.68M derived: sum of 2 quarters · filed 2026-02-19 | $7.49M derived: sum of 3 quarters · filed 2026-02-19 | $9.65M 10-K · filed 2026-02-19 |
| 2023-09-30 | $2.60M 10-Q · filed 2024-11-07 | $5.40M derived: sum of 2 quarters · filed 2024-11-07 | $7.56M 10-Q · filed 2024-11-07 | $9.76M derived: sum of 4 quarters · filed 2025-02-20 |
| 2023-06-30 | $2.80M 10-Q · filed 2024-08-09 | $4.96M 10-Q · filed 2024-08-09 | $7.16M derived: sum of 3 quarters · filed 2025-02-20 | $9.68M derived: sum of 4 quarters · filed 2025-02-20 |
| 2023-03-31 | $2.16M 10-Q · filed 2024-05-09 | $4.36M derived: sum of 2 quarters · filed 2025-02-20 | $6.88M derived: sum of 3 quarters · filed 2025-02-20 | $9.20M derived: sum of 4 quarters · filed 2025-02-20 |
| 2022-12-31 | $2.20M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-20 | $4.72M derived: sum of 2 quarters · filed 2025-02-20 | $7.04M derived: sum of 3 quarters · filed 2025-02-20 | $8.74M 10-K · filed 2025-02-20 |
| 2022-09-30 | $2.52M 10-Q · filed 2023-11-03 | $4.85M derived: sum of 2 quarters · filed 2023-11-03 | $6.55M 10-Q · filed 2023-11-03 | $8.70M derived: sum of 4 quarters · filed 2024-02-22 |
| 2022-06-30 | $2.32M 10-Q · filed 2023-08-04 | $4.02M 10-Q · filed 2023-08-04 | $6.17M derived: sum of 3 quarters · filed 2024-02-22 | $8.61M derived: sum of 4 quarters · filed 2024-02-22 |
| 2022-03-31 | $1.70M 10-Q · filed 2023-05-05 | $3.85M derived: sum of 2 quarters · filed 2024-02-22 | $6.29M derived: sum of 3 quarters · filed 2024-02-22 | $8.32M derived: sum of 4 quarters · filed 2024-02-22 |
| 2021-12-31 | $2.15M derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-22 | $4.59M derived: sum of 2 quarters · filed 2024-02-22 | $6.62M derived: sum of 3 quarters · filed 2024-02-22 | $7.98M 10-K · filed 2024-02-22 |
| 2021-09-30 | $2.44M 10-Q · filed 2022-11-04 | $4.47M derived: sum of 2 quarters · filed 2022-11-04 | $5.83M 10-Q · filed 2022-11-04 | $7.83M derived: sum of 4 quarters · filed 2023-02-24 |
| 2021-06-30 | $2.04M 10-Q · filed 2022-08-05 | $3.40M 10-Q · filed 2022-08-05 | $5.39M derived: sum of 3 quarters · filed 2023-02-24 | $7.25M derived: sum of 4 quarters · filed 2023-02-24 |
| 2021-03-31 | $1.36M 10-Q · filed 2022-05-05 | $3.36M derived: sum of 2 quarters · filed 2023-02-24 | $5.22M derived: sum of 3 quarters · filed 2023-02-24 | $6.55M derived: sum of 4 quarters · filed 2023-02-24 |
| 2020-12-31 | $2.00M derived: 10-K 12 month − 10-Q 9 month · filed 2023-02-24 | $3.85M derived: sum of 2 quarters · filed 2023-02-24 | $5.19M derived: sum of 3 quarters · filed 2023-02-24 | $6.41M 10-K · filed 2023-02-24 |
| 2020-09-30 | $1.86M 10-Q · filed 2021-11-04 | $3.19M derived: sum of 2 quarters · filed 2021-11-04 | $4.42M 10-Q · filed 2021-11-04 | $6.39M derived: sum of 4 quarters · filed 2022-02-18 |
| 2020-06-30 | $1.34M 10-Q · filed 2021-08-05 | $2.56M 10-Q · filed 2021-08-05 | $4.54M derived: sum of 3 quarters · filed 2022-02-18 | $5.88M derived: sum of 4 quarters · filed 2022-02-18 |
| 2020-03-31 | $1.22M 10-Q · filed 2021-05-06 | $3.20M derived: sum of 2 quarters · filed 2022-02-18 | $4.55M derived: sum of 3 quarters · filed 2022-02-18 | $6.52M derived: sum of 4 quarters · filed 2022-02-18 |
| 2019-12-31 | $1.98M derived: 10-K 12 month − 10-Q 9 month · filed 2022-02-18 | $3.33M derived: sum of 2 quarters · filed 2022-02-18 | $5.30M derived: sum of 3 quarters · filed 2022-02-18 | $6.91M 10-K · filed 2022-02-18 |
| 2019-09-30 | $1.35M 10-Q · filed 2020-11-06 | $3.32M derived: sum of 2 quarters · filed 2020-11-06 | $4.93M 10-Q · filed 2020-11-06 | $6.58M derived: sum of 4 quarters · filed 2021-02-19 |
| 2019-06-30 | $1.98M 10-Q · filed 2020-08-07 | $3.58M 10-Q · filed 2020-08-07 | $5.23M derived: sum of 3 quarters · filed 2021-02-19 | $7.74M derived: sum of 4 quarters · filed 2021-02-19 |
| 2019-03-31 | $1.61M 10-Q · filed 2020-05-08 | $3.26M derived: sum of 2 quarters · filed 2021-02-19 | $5.76M derived: sum of 3 quarters · filed 2021-02-19 | $8.40M derived: sum of 4 quarters · filed 2021-02-19 |
| 2018-12-31 | $1.65M derived: 10-K 12 month − 10-Q 9 month · filed 2021-02-19 | $4.15M derived: sum of 2 quarters · filed 2021-02-19 | $6.80M derived: sum of 3 quarters · filed 2021-02-19 | $7.60M 10-K · filed 2021-02-19 |
| 2018-09-30 | $2.50M 10-Q · filed 2019-11-07 | $5.15M derived: sum of 2 quarters · filed 2019-11-07 | $5.95M 10-Q · filed 2019-11-07 | $7.01M derived: sum of 4 quarters · filed 2020-02-21 |
| 2018-06-30 | $2.64M 10-Q · filed 2019-08-06 | $3.44M 10-Q · filed 2019-08-06 | $4.50M derived: sum of 3 quarters · filed 2020-02-21 | $5.15M derived: sum of 4 quarters · filed 2020-02-21 |
| 2018-03-31 | $801.00K 10-Q · filed 2019-05-07 | $1.86M derived: sum of 2 quarters · filed 2020-02-21 | $2.51M derived: sum of 3 quarters · filed 2020-02-21 | $3.49M derived: sum of 4 quarters · filed 2020-02-21 |
| 2017-12-31 | $1.06M derived: 10-K 12 month − 10-Q 9 month · filed 2020-02-21 | $1.71M derived: sum of 2 quarters · filed 2020-02-21 | $2.69M derived: sum of 3 quarters · filed 2020-02-21 | $3.20M 10-K · filed 2020-02-21 |
| 2017-09-30 | $649.00K 10-Q · filed 2018-11-07 | $1.63M derived: sum of 2 quarters · filed 2018-11-07 | $2.14M 10-Q · filed 2018-11-07 | $3.60M derived: sum of 4 quarters · filed 2019-02-22 |
| 2017-06-30 | $982.00K 10-Q · filed 2018-08-08 | $1.49M 10-Q · filed 2018-08-08 | $2.95M derived: sum of 3 quarters · filed 2019-02-22 | $3.59M derived: sum of 4 quarters · filed 2019-02-22 |
| 2017-03-31 | $510.00K 10-Q · filed 2018-05-07 | $1.97M derived: sum of 2 quarters · filed 2019-02-22 | $2.61M derived: sum of 3 quarters · filed 2019-02-22 | $3.41M derived: sum of 4 quarters · filed 2019-02-22 |
| 2016-12-31 | $1.46M derived: 10-K 12 month − 10-Q 9 month · filed 2019-02-22 | $2.10M derived: sum of 2 quarters · filed 2019-02-22 | $2.90M derived: sum of 3 quarters · filed 2019-02-22 | $3.96M 10-K · filed 2019-02-22 |
| 2016-09-30 | $641.00K 10-Q · filed 2017-11-07 | $1.44M derived: sum of 2 quarters · filed 2017-11-07 | $2.51M 10-Q · filed 2017-11-07 | $3.56M derived: sum of 4 quarters · filed 2018-02-26 |
| 2016-06-30 | $801.00K 10-Q · filed 2017-08-07 | $1.87M 10-Q · filed 2017-08-07 | $2.92M derived: sum of 3 quarters · filed 2018-02-26 | $3.73M derived: sum of 4 quarters · filed 2018-02-26 |
| 2016-03-31 | $1.06M 10-Q · filed 2017-05-05 | $2.12M derived: sum of 2 quarters · filed 2018-02-26 | $2.93M derived: sum of 3 quarters · filed 2018-02-26 | $3.90M derived: sum of 4 quarters · filed 2018-02-26 |
| 2015-12-31 | $1.05M derived: 10-K 12 month − 10-Q 9 month · filed 2018-02-26 | $1.86M derived: sum of 2 quarters · filed 2018-02-26 | $2.83M derived: sum of 3 quarters · filed 2018-02-26 | $3.72M 10-K · filed 2018-02-26 |
| 2015-09-30 | $810.00K 10-Q · filed 2016-11-08 | $1.78M derived: sum of 2 quarters · filed 2016-11-08 | $2.67M 10-Q · filed 2016-11-08 | $3.72M derived: sum of 4 quarters · filed 2017-02-24 |
| 2015-06-30 | $973.00K 10-Q · filed 2016-08-05 | $1.86M 10-Q · filed 2016-08-05 | $2.91M derived: sum of 3 quarters · filed 2017-02-24 | $3.85M derived: sum of 4 quarters · filed 2017-02-24 |
| 2015-03-31 | $888.00K 10-Q · filed 2016-05-05 | $1.94M derived: sum of 2 quarters · filed 2017-02-24 | $2.88M derived: sum of 3 quarters · filed 2017-02-24 | $3.71M derived: sum of 4 quarters · filed 2017-02-24 |
| 2014-12-31 | $1.05M derived: 10-K 12 month − 10-Q 9 month · filed 2017-02-24 | $1.99M derived: sum of 2 quarters · filed 2017-02-24 | $2.82M derived: sum of 3 quarters · filed 2017-02-24 | $3.60M 10-K · filed 2017-02-24 |
| 2014-09-30 | $939.00K 10-Q · filed 2015-11-06 | $1.77M derived: sum of 2 quarters · filed 2015-11-06 | $2.56M 10-Q · filed 2015-11-06 | $3.55M derived: sum of 4 quarters · filed 2016-02-23 |
| 2014-06-30 | $830.00K 10-Q · filed 2015-08-07 | $1.62M 10-Q · filed 2015-08-07 | $2.62M derived: sum of 3 quarters · filed 2016-02-23 | $3.81M derived: sum of 4 quarters · filed 2016-02-23 |
| 2014-03-31 | $786.00K 10-Q · filed 2015-05-08 | $1.78M derived: sum of 2 quarters · filed 2016-02-23 | $2.98M derived: sum of 3 quarters · filed 2016-02-23 | $4.16M derived: sum of 4 quarters · filed 2016-02-23 |
| 2013-12-31 | $999.00K derived: 10-K 12 month − 10-Q 9 month · filed 2016-02-23 | $2.19M derived: sum of 2 quarters · filed 2016-02-23 | $3.37M derived: sum of 3 quarters · filed 2016-02-23 | $4.27M 10-K · filed 2016-02-23 |
| 2013-09-30 | $1.19M 10-Q · filed 2014-11-06 | $2.37M derived: sum of 2 quarters · filed 2014-11-06 | $3.27M 10-Q · filed 2014-11-06 | $4.84M derived: sum of 4 quarters · filed 2015-02-24 |
| 2013-06-30 | $1.18M 10-Q · filed 2014-08-06 | $2.08M 10-Q · filed 2014-08-06 | $3.65M derived: sum of 3 quarters · filed 2015-02-24 | $5.24M derived: sum of 4 quarters · filed 2015-02-24 |
| 2013-03-31 | $897.00K 10-Q · filed 2014-05-07 | $2.46M derived: sum of 2 quarters · filed 2015-02-24 | $4.05M derived: sum of 3 quarters · filed 2015-02-24 | $5.29M derived: sum of 4 quarters · filed 2015-02-24 |
| 2012-12-31 | $1.57M derived: 10-K 12 month − 10-Q 9 month · filed 2015-02-24 | $3.16M derived: sum of 2 quarters · filed 2015-02-24 | $4.40M derived: sum of 3 quarters · filed 2015-02-24 | $5.55M 10-K · filed 2015-02-24 |
| 2012-09-30 | $1.59M 10-Q · filed 2013-11-06 | $2.83M derived: sum of 2 quarters · filed 2013-11-06 | $3.98M 10-Q · filed 2013-11-06 | $5.55M derived: sum of 4 quarters · filed 2014-02-25 |
| 2012-06-30 | $1.24M 10-Q · filed 2013-08-06 | $2.39M 10-Q · filed 2013-08-06 | $3.96M derived: sum of 3 quarters · filed 2014-02-25 | $5.54M derived: sum of 4 quarters · filed 2014-02-25 |
| 2012-03-31 | $1.15M 10-Q · filed 2013-05-07 | $2.72M derived: sum of 2 quarters · filed 2014-02-25 | $4.30M derived: sum of 3 quarters · filed 2014-02-25 | $5.71M derived: sum of 4 quarters · filed 2014-02-25 |
| 2011-12-31 | $1.57M derived: 10-K 12 month − 10-Q 9 month · filed 2014-02-25 | $3.15M derived: sum of 2 quarters · filed 2014-02-25 | $4.55M derived: sum of 3 quarters · filed 2014-02-25 | $5.79M 10-K · filed 2014-02-25 |
| 2011-09-30 | $1.58M 10-Q · filed 2012-11-06 | $2.99M derived: sum of 2 quarters · filed 2012-11-06 | $4.23M 10-Q · filed 2012-11-06 | $5.68M derived: sum of 4 quarters · filed 2013-02-25 |
| 2011-06-30 | $1.40M 10-Q · filed 2012-08-07 | $2.64M 10-Q · filed 2012-08-07 | $4.10M derived: sum of 3 quarters · filed 2013-02-25 | $5.33M derived: sum of 4 quarters · filed 2013-02-25 |
| 2011-03-31 | $1.24M 10-Q · filed 2012-05-08 | $2.69M derived: sum of 2 quarters · filed 2013-02-25 | $3.92M derived: sum of 3 quarters · filed 2013-02-25 | $5.52M derived: sum of 4 quarters · filed 2013-02-25 |
| 2010-12-31 | $1.45M derived: 10-K 12 month − 10-Q 9 month · filed 2013-02-25 | $2.68M derived: sum of 2 quarters · filed 2013-02-25 | $4.28M derived: sum of 3 quarters · filed 2013-02-25 | $5.36M 10-K · filed 2013-02-25 |
| 2010-09-30 | $1.23M 10-Q · filed 2011-11-08 | $2.83M derived: sum of 2 quarters · filed 2011-11-08 | $3.90M 10-Q · filed 2011-11-08 | |
| 2010-06-30 | $1.60M 10-Q · filed 2011-08-09 | $2.67M 10-Q · filed 2011-08-09 | ||
| 2010-03-31 | $1.07M 10-Q · filed 2011-05-09 | |||
| 2009-12-31 | $3.49M 10-K · filed 2012-02-24 |
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