e.l.f. Beauty, Inc. Advertising Expense
e.l.f. Beauty, Inc. (ELF) reported Advertising Expense of $361.30 million for the 12-month period ending 2026-03-31, per its 10-K filed 2026-05-21.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-05-21
- e.l.f. Beauty, Inc. advertising expense for the quarter ending 2019-03-31 was $2.60M.
- e.l.f. Beauty, Inc. advertising expense for fiscal 2026 was $361.30M, a 28.35% increase from fiscal 2025.
- e.l.f. Beauty, Inc. advertising expense for fiscal 2025 was $281.50M, a 34.56% increase from fiscal 2024.
- e.l.f. Beauty, Inc. advertising expense for fiscal 2024 was $209.20M, a 116.34% increase from fiscal 2023.
- e.l.f. Beauty, Inc. advertising expense for fiscal 2023 was $96.70M, a 135.85% increase from fiscal 2022.
| Period end | Advertising Expense 3 month | Advertising Expense 11 month | Advertising Expense 12 month |
|---|---|---|---|
| 2026-03-31 | $361.30M 10-K · filed 2026-05-21 | ||
| 2025-03-31 | $281.50M 10-K · filed 2026-05-21 | ||
| 2024-03-31 | $209.20M 10-K · filed 2026-05-21 | ||
| 2023-03-31 | $96.70M 10-K · filed 2025-05-29 | ||
| 2022-03-31 | $41.00M 10-K · filed 2024-05-23 | ||
| 2021-03-31 | $30.30M 10-K · filed 2023-05-25 | ||
| 2020-03-31 | $26.00M 10-K · filed 2022-05-26 | ||
| 2019-03-31 | $2.60M 10-K · filed 2021-05-27 | ||
| 2018-12-31 | $10.20M 10-K · filed 2021-05-27 | ||
| 2017-12-31 | $8.10M 10-K/A · filed 2020-05-29 | ||
| 2016-12-31 | $5.60M 10-K · filed 2019-02-28 | ||
| 2015-12-31 | $3.90M 10-K · filed 2018-03-01 | ||
| 2014-12-31 | $2.50M 10-K · filed 2017-03-15 |
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