DOLLAR TREE, INC. Advertising Expense
DOLLAR TREE, INC. (DLTR) reported Advertising Expense of $44.40 million for the 12-month period ending 2026-01-31, per its 10-K filed 2026-03-16.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-03-16
- DOLLAR TREE, INC. advertising expense for fiscal 2026 was $44.40M, a 56.89% increase from fiscal 2025.
- DOLLAR TREE, INC. advertising expense for fiscal 2025 was $28.30M, a 5.99% increase from fiscal 2024.
- DOLLAR TREE, INC. advertising expense for fiscal 2024 was $26.70M, a 73.17% decline from fiscal 2023.
- DOLLAR TREE, INC. advertising expense for fiscal 2023 was $99.50M, a 5.96% increase from fiscal 2022.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2026-01-31 | $44.40M 10-K · filed 2026-03-16 | |
| 2025-02-01 | $28.30M 10-K · filed 2026-03-16 | |
| 2024-02-03 | $26.70M 10-K · filed 2026-03-16 | $109.60M 10-K · filed 2024-03-20 |
| 2023-01-28 | $99.50M 10-K · filed 2024-03-20 | |
| 2022-01-29 | $93.90M 10-K · filed 2024-03-20 | |
| 2021-01-30 | $80.80M 10-K · filed 2023-03-10 | |
| 2020-02-01 | $102.90M 10-K · filed 2022-03-15 | |
| 2019-02-02 | $99.90M 10-K · filed 2021-03-16 | |
| 2018-02-03 | $106.30M 10-K · filed 2020-03-20 | |
| 2017-01-28 | $60.10M 10-K · filed 2019-03-27 | |
| 2016-01-30 | $32.50M 10-K · filed 2018-03-26 | |
| 2015-01-31 | $18.10M 10-K · filed 2017-03-28 | |
| 2014-02-01 | $14.90M 8-K · filed 2016-05-05 | |
| 2013-02-02 | $13.50M 10-K · filed 2015-03-13 | |
| 2012-01-28 | $13.80M 10-K · filed 2014-03-14 | |
| 2011-01-29 | $11.10M 10-K · filed 2013-03-15 | |
| 2010-01-30 | $8.30M 10-K/A · filed 2012-03-22 | |
| 2009-01-31 | $6.60M 10-K · filed 2011-03-17 |
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