Cracker Barrel Old Country Store, Inc. Advertising Expense
Cracker Barrel Old Country Store, Inc. (CBRL) reported Advertising Expense of $119.40 million for the 12-month period ending 2025-08-01, per its 10-K filed 2025-09-26.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2025-09-26
- Cracker Barrel Old Country Store, Inc. advertising expense for fiscal 2025 was $119.40M, a 5.85% increase from fiscal 2024.
- Cracker Barrel Old Country Store, Inc. advertising expense for fiscal 2024 was $112.79M, a 25.61% increase from fiscal 2023.
- Cracker Barrel Old Country Store, Inc. advertising expense for fiscal 2023 was $89.80M, a 0.06% decline from fiscal 2022.
- Cracker Barrel Old Country Store, Inc. advertising expense for fiscal 2022 was $89.85M, a 7.44% increase from fiscal 2021.
| Period end | Advertising Expense 12 month |
|---|---|
| 2025-08-01 | $119.40M 10-K · filed 2025-09-26 |
| 2024-08-02 | $112.79M 10-K · filed 2025-09-26 |
| 2023-07-28 | $89.80M 10-K · filed 2025-09-26 |
| 2022-07-29 | $89.85M 10-K · filed 2024-09-27 |
| 2021-07-30 | $83.63M 10-K · filed 2023-09-26 |
| 2020-07-31 | $79.16M 10-K · filed 2022-09-27 |
| 2019-08-02 | $81.86M 10-K · filed 2021-09-24 |
| 2018-08-03 | $83.45M 10-K · filed 2020-09-25 |
| 2017-07-28 | $83.62M 10-K · filed 2019-09-27 |
| 2016-07-29 | $79.41M 10-K · filed 2018-09-28 |
| 2015-07-31 | $68.67M 10-K · filed 2017-09-22 |
| 2014-08-01 | $63.71M 10-K · filed 2016-09-26 |
| 2013-08-02 | $59.96M 10-K · filed 2015-09-29 |
| 2012-08-03 | $56.20M 10-K · filed 2014-09-25 |
| 2011-07-29 | $48.89M 10-K · filed 2013-09-26 |
| 2010-07-30 | $45.24M 10-K · filed 2012-09-25 |
| 2009-07-31 | $42.37M 10-K · filed 2011-09-27 |
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