Citigroup Inc Marketing and Advertising Expense
Citigroup Inc (C) reported Marketing and Advertising Expense of $1.10 billion for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-20.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-02-20
- Citigroup Inc marketing and advertising expense for the quarter ending 2025-12-31 was $318.00M, a 1.55% decline year-over-year.
- Citigroup Inc marketing and advertising expense for the quarter ending 2025-09-30 was $260.00M, a 7.80% decline year-over-year.
- Citigroup Inc marketing and advertising expense for the quarter ending 2025-06-30 was $269.00M, a 3.93% decline year-over-year.
- Citigroup Inc marketing and advertising expense for the quarter ending 2025-03-31 was $250.00M, a 9.65% increase year-over-year.
- Citigroup Inc marketing and advertising expense for fiscal 2025 was $1.10B, a 1.44% decline from fiscal 2024.
- Citigroup Inc marketing and advertising expense for fiscal 2024 was $1.11B, a 20.10% decline from fiscal 2023.
- Citigroup Inc marketing and advertising expense for fiscal 2023 was $1.39B, a 10.48% decline from fiscal 2022.
- Citigroup Inc marketing and advertising expense for fiscal 2022 was $1.56B, a 4.43% increase from fiscal 2021.
| Period end | Marketing and Advertising Expense 3 month | Marketing and Advertising Expense 3 month as first filed | Marketing and Advertising Expense 6 month | Marketing and Advertising Expense 6 month as first filed | Marketing and Advertising Expense 9 month | Marketing and Advertising Expense 9 month as first filed | Marketing and Advertising Expense 12 month | Marketing and Advertising Expense 12 month as first filed |
|---|---|---|---|---|---|---|---|---|
| 2025-12-31 | $318.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-20 | $578.00M derived: sum of 2 quarters · filed 2026-02-20 | $847.00M derived: sum of 3 quarters · filed 2026-02-20 | $1.10B 10-K · filed 2026-02-20 | ||||
| 2025-09-30 | $260.00M 10-Q · filed 2025-11-06 | $529.00M derived: sum of 2 quarters · filed 2025-11-06 | $779.00M 10-Q · filed 2025-11-06 | $1.10B derived: sum of 4 quarters · filed 2026-02-20 | ||||
| 2025-06-30 | $269.00M 10-Q · filed 2025-08-06 | $519.00M 10-Q · filed 2025-08-06 | $842.00M derived: sum of 3 quarters · filed 2026-02-20 | $1.12B derived: sum of 4 quarters · filed 2026-02-20 | ||||
| 2025-03-31 | $250.00M 10-Q · filed 2025-05-08 | $573.00M derived: sum of 2 quarters · filed 2026-02-20 | $855.00M derived: sum of 3 quarters · filed 2026-02-20 | $1.14B derived: sum of 4 quarters · filed 2026-02-20 | ||||
| 2024-12-31 | $323.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-20 | $605.00M derived: sum of 2 quarters · filed 2026-02-20 | $885.00M derived: sum of 3 quarters · filed 2026-02-20 | $1.11B 10-K · filed 2026-02-20 | ||||
| 2024-09-30 | $282.00M 10-Q · filed 2025-11-06 | $562.00M derived: sum of 2 quarters · filed 2025-11-06 | $790.00M 10-Q · filed 2025-11-06 | $1.17B derived: sum of 4 quarters · filed 2026-02-20 | ||||
| 2024-06-30 | $280.00M 10-Q · filed 2025-08-06 | $508.00M 10-Q · filed 2025-08-06 | $885.00M derived: sum of 3 quarters · filed 2026-02-20 | $1.21B derived: sum of 4 quarters · filed 2026-02-20 | ||||
| 2024-03-31 | $228.00M 10-Q · filed 2025-05-08 | $605.00M derived: sum of 2 quarters · filed 2026-02-20 | $929.00M derived: sum of 3 quarters · filed 2026-02-20 | $1.29B derived: sum of 4 quarters · filed 2026-02-20 | ||||
| 2023-12-31 | $377.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-20 | $701.00M derived: sum of 2 quarters · filed 2026-02-20 | $1.06B derived: sum of 3 quarters · filed 2026-02-20 | $1.39B 10-K · filed 2026-02-20 | ||||
| 2023-09-30 | $324.00M 10-Q · filed 2024-11-07 | $685.00M derived: sum of 2 quarters · filed 2024-11-07 | $1.02B 10-Q · filed 2024-11-07 | $1.44B derived: sum of 4 quarters · filed 2025-02-21 | ||||
| 2023-06-30 | $361.00M 10-Q · filed 2024-08-02 | $692.00M 10-Q · filed 2024-08-02 | $1.12B derived: sum of 3 quarters · filed 2025-02-21 | $1.52B derived: sum of 4 quarters · filed 2025-02-21 | ||||
| 2023-03-31 | $331.00M 10-Q · filed 2024-05-03 | $755.00M derived: sum of 2 quarters · filed 2025-02-21 | $1.16B derived: sum of 3 quarters · filed 2025-02-21 | $1.58B derived: sum of 4 quarters · filed 2025-02-21 | ||||
| 2022-12-31 | $424.00M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-21 | $831.00M derived: sum of 2 quarters · filed 2025-02-21 | $1.25B derived: sum of 3 quarters · filed 2025-02-21 | $1.56B 10-K · filed 2025-02-21 | ||||
| 2022-09-30 | $407.00M 10-Q · filed 2023-11-03 | $821.00M derived: sum of 2 quarters · filed 2023-11-03 | $1.13B 10-Q · filed 2023-11-03 | $1.61B derived: sum of 4 quarters · filed 2024-02-23 | ||||
| 2022-06-30 | $414.00M 10-Q · filed 2023-08-04 | $725.00M 10-Q · filed 2023-08-04 | $1.20B derived: sum of 3 quarters · filed 2024-02-23 | $1.60B derived: sum of 4 quarters · filed 2024-02-23 | ||||
| 2022-03-31 | $311.00M 10-Q · filed 2023-05-05 | $789.00M derived: sum of 2 quarters · filed 2024-02-23 | $1.19B derived: sum of 3 quarters · filed 2024-02-23 | $1.53B derived: sum of 4 quarters · filed 2024-02-23 | ||||
| 2021-12-31 | $478.00M derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-23 | $880.00M derived: sum of 2 quarters · filed 2024-02-23 | $1.22B derived: sum of 3 quarters · filed 2024-02-23 | $1.49B 10-K · filed 2024-02-23 | ||||
| 2021-09-30 | $402.00M 10-Q · filed 2022-11-04 | $742.00M derived: sum of 2 quarters · filed 2022-11-04 | $1.01B 10-Q · filed 2022-11-04 | $1.36B derived: sum of 4 quarters · filed 2023-02-27 | ||||
| 2021-06-30 | $340.00M 10-Q · filed 2022-08-04 | $610.00M 10-Q · filed 2022-08-04 | $962.00M derived: sum of 3 quarters · filed 2023-02-27 | $1.20B derived: sum of 4 quarters · filed 2023-02-27 | ||||
| 2021-03-31 | $270.00M 10-Q · filed 2022-05-09 | $622.00M derived: sum of 2 quarters · filed 2023-02-27 | $860.00M derived: sum of 3 quarters · filed 2023-02-27 | $1.16B derived: sum of 4 quarters · filed 2023-02-27 | ||||
| 2020-12-31 | $352.00M derived: 10-K 12 month − 10-Q 9 month · filed 2023-02-27 | $590.00M derived: sum of 2 quarters · filed 2023-02-27 | $889.00M derived: sum of 3 quarters · filed 2023-02-27 | $1.22B 10-K · filed 2023-02-27 | ||||
| 2020-09-30 | $238.00M 10-Q · filed 2021-11-08 | $537.00M derived: sum of 2 quarters · filed 2021-11-08 | $865.00M 10-Q · filed 2021-11-08 | $1.21B derived: sum of 4 quarters · filed 2022-05-10 | ||||
| 2020-06-30 | $299.00M 10-Q · filed 2021-08-04 | $627.00M 10-Q · filed 2021-08-04 | $972.00M derived: sum of 3 quarters · filed 2022-05-10 | $1.35B derived: sum of 4 quarters · filed 2022-05-10 | ||||
| 2020-03-31 | $328.00M 10-Q · filed 2021-05-06 | $673.00M derived: sum of 2 quarters · filed 2022-05-10 | $1.05B derived: sum of 3 quarters · filed 2022-05-10 | $1.49B derived: sum of 4 quarters · filed 2022-05-10 | ||||
| 2019-12-31 | $345.00M derived: 8-K 12 month − 10-Q 9 month · filed 2022-05-10 | $723.00M derived: sum of 2 quarters · filed 2022-05-10 | $1.16B derived: sum of 3 quarters · filed 2022-05-10 | $1.52B 8-K · filed 2022-05-10 | ||||
| 2019-09-30 | $378.00M 10-Q · filed 2020-11-04 | $812.00M derived: sum of 2 quarters · filed 2020-11-04 | $1.17B 10-Q · filed 2020-11-04 | $1.55B derived: sum of 4 quarters · filed 2021-02-26 | ||||
| 2019-06-30 | $434.00M 10-Q · filed 2020-08-05 | $793.00M 10-Q · filed 2020-08-05 | $1.17B derived: sum of 3 quarters · filed 2021-02-26 | $1.55B derived: sum of 4 quarters · filed 2021-02-26 | ||||
| 2019-03-31 | $359.00M 10-Q · filed 2020-05-04 | $734.00M derived: sum of 2 quarters · filed 2021-02-26 | $1.11B derived: sum of 3 quarters · filed 2021-02-26 | $1.52B derived: sum of 4 quarters · filed 2021-02-26 | ||||
| 2018-12-31 | $375.00M derived: 10-K 12 month − 10-Q 9 month · filed 2021-02-26 | $753.00M derived: sum of 2 quarters · filed 2021-02-26 | $1.16B derived: sum of 3 quarters · filed 2021-02-26 | $1.54B 10-K · filed 2021-02-26 | ||||
| 2018-09-30 | $378.00M 10-Q · filed 2019-11-01 | $789.00M derived: sum of 2 quarters · filed 2019-11-01 | $1.17B 10-Q · filed 2019-11-01 | $1.56B derived: sum of 4 quarters · filed 2020-02-21 | ||||
| 2018-06-30 | $411.00M 10-Q · filed 2019-08-01 | $792.00M 10-Q · filed 2019-08-01 | $1.18B derived: sum of 3 quarters · filed 2020-02-21 | $1.59B derived: sum of 4 quarters · filed 2020-02-21 | ||||
| 2018-03-31 | $381.00M 10-Q · filed 2019-04-30 | $767.00M derived: sum of 2 quarters · filed 2020-02-21 | $1.18B derived: sum of 3 quarters · filed 2020-02-21 | $1.62B derived: sum of 4 quarters · filed 2020-02-21 | ||||
| 2017-12-31 | $386.00M derived: 10-K 12 month − 10-Q 9 month · filed 2020-02-21 | $803.00M derived: sum of 2 quarters · filed 2020-02-21 | $1.24B derived: sum of 3 quarters · filed 2020-02-21 | $1.61B 10-K · filed 2020-02-21 | ||||
| 2017-09-30 | $417.00M 10-Q · filed 2018-10-30 | $849.00M derived: sum of 2 quarters · filed 2018-10-30 | $1.22B 10-Q · filed 2018-10-30 | $1.63B derived: sum of 4 quarters · filed 2019-02-22 | ||||
| 2017-06-30 | $432.00M 10-Q · filed 2018-07-31 | $805.00M 10-Q · filed 2018-07-31 | $1.21B derived: sum of 3 quarters · filed 2019-02-22 | $1.61B derived: sum of 4 quarters · filed 2019-02-22 | ||||
| 2017-03-31 | $373.00M 10-Q · filed 2018-05-01 | $779.00M derived: sum of 2 quarters · filed 2019-02-22 | $1.18B derived: sum of 3 quarters · filed 2019-02-22 | $1.61B derived: sum of 4 quarters · filed 2019-02-22 | ||||
| 2016-12-31 | $406.00M derived: 10-K 12 month − 10-Q 9 month · filed 2019-02-22 | $809.00M derived: sum of 2 quarters · filed 2019-02-22 | $1.24B derived: sum of 3 quarters · filed 2019-02-22 | $1.63B 10-K · filed 2019-02-22 | ||||
| 2016-09-30 | $403.00M 10-Q · filed 2017-10-31 | $836.00M derived: sum of 2 quarters · filed 2017-10-31 | $1.23B 10-Q · filed 2017-10-31 | $1.60B derived: sum of 4 quarters · filed 2018-02-23 | ||||
| 2016-06-30 | $433.00M 10-Q · filed 2017-08-01 | $823.00M 10-Q · filed 2017-08-01 | $1.19B derived: sum of 3 quarters · filed 2018-02-23 | $1.58B derived: sum of 4 quarters · filed 2018-02-23 | ||||
| 2016-03-31 | $390.00M 10-Q · filed 2017-05-01 | $761.00M derived: sum of 2 quarters · filed 2018-02-23 | $1.15B derived: sum of 3 quarters · filed 2018-02-23 | $1.54B derived: sum of 4 quarters · filed 2018-02-23 | ||||
| 2015-12-31 | $371.00M derived: 10-K 12 month − 10-Q 9 month · filed 2018-02-23 | $762.00M derived: sum of 2 quarters · filed 2018-02-23 | $1.16B derived: sum of 3 quarters · filed 2018-02-23 | $1.55B 10-K · filed 2018-02-23 | ||||
| 2015-09-30 | $391.00M 10-Q · filed 2016-10-31 | $784.00M derived: sum of 2 quarters · filed 2016-10-31 | $1.18B 10-Q · filed 2016-10-31 | $1.66B derived: sum of 4 quarters · filed 2017-06-16 | ||||
| 2015-06-30 | $393.00M 10-Q · filed 2016-08-01 | $785.00M 10-Q · filed 2016-08-01 | $1.27B derived: sum of 3 quarters · filed 2017-06-16 | $1.71B derived: sum of 4 quarters · filed 2017-06-16 | ||||
| 2015-03-31 | $392.00M 10-Q · filed 2016-05-02 | $876.00M derived: sum of 2 quarters · filed 2017-06-16 | $1.32B derived: sum of 3 quarters · filed 2017-06-16 | $1.78B derived: sum of 4 quarters · filed 2017-06-16 | ||||
| 2014-12-31 | $484.00M derived: 8-K 12 month − 10-Q 9 month · filed 2017-06-16 | $926.00M derived: sum of 2 quarters · filed 2017-06-16 | $1.39B derived: sum of 3 quarters · filed 2017-06-16 | $1.84B 8-K · filed 2017-06-16 | ||||
| 2014-09-30 | $442.00M 10-Q · filed 2015-10-30 | $902.00M derived: sum of 2 quarters · filed 2015-10-30 | $1.36B 10-Q · filed 2015-10-30 | $1.86B derived: sum of 4 quarters · filed 2016-06-17 | ||||
| 2014-06-30 | $460.00M 10-Q · filed 2015-08-03 | $918.00M 10-Q · filed 2015-08-03 | $1.42B derived: sum of 3 quarters · filed 2016-06-17 | $1.88B derived: sum of 4 quarters · filed 2016-06-17 | ||||
| 2014-03-31 | $458.00M 10-Q · filed 2015-05-11 | $959.00M derived: sum of 2 quarters · filed 2016-06-17 | $1.42B derived: sum of 3 quarters · filed 2016-06-17 | $1.90B derived: sum of 4 quarters · filed 2016-06-17 | ||||
| 2013-12-31 | $501.00M derived: 8-K 12 month − 10-Q 9 month · filed 2016-06-17 | $959.00M derived: sum of 2 quarters · filed 2016-06-17 | $1.44B derived: sum of 3 quarters · filed 2016-06-17 | $1.89B 8-K · filed 2016-06-17 | ||||
| 2013-09-30 | $458.00M 10-Q · filed 2014-10-30 | $938.00M derived: sum of 2 quarters · filed 2014-10-30 | $1.39B 10-Q · filed 2014-10-30 | $1.90B derived: sum of 4 quarters · filed 2015-05-28 | ||||
| 2013-06-30 | $480.00M 10-Q · filed 2014-08-01 | $929.00M 10-Q · filed 2014-08-01 | $1.44B derived: sum of 3 quarters · filed 2015-05-28 | $2.03B derived: sum of 4 quarters · filed 2015-05-28 | ||||
| 2013-03-31 | $449.00M 10-Q · filed 2014-05-02 | $460.00M 10-Q · filed 2013-05-03 | $962.00M derived: sum of 2 quarters · filed 2015-05-28 | $1.55B derived: sum of 3 quarters · filed 2015-05-28 | $2.13B derived: sum of 4 quarters · filed 2015-05-28 | |||
| 2012-12-31 | $513.00M derived: 8-K 12 month − 10-Q 9 month · filed 2015-05-28 | $1.10B derived: sum of 2 quarters · filed 2015-05-28 | $1.68B derived: sum of 3 quarters · filed 2015-05-28 | $2.16B 8-K · filed 2015-05-28 | $2.22B 10-K · filed 2013-03-01 | |||
| 2012-09-30 | $589.00M 10-Q · filed 2013-11-01 | $605.00M 10-Q · filed 2012-11-06 | $1.17B derived: sum of 2 quarters · filed 2013-11-01 | $1.65B 10-Q · filed 2013-11-01 | $1.70B 10-Q · filed 2012-11-06 | $2.28B derived: sum of 4 quarters · filed 2014-03-03 | ||
| 2012-06-30 | $576.00M 10-Q · filed 2013-08-02 | $591.00M 10-Q · filed 2012-08-03 | $1.06B 10-Q · filed 2013-08-02 | $1.09B 10-Q · filed 2012-08-03 | $1.69B derived: sum of 3 quarters · filed 2014-03-03 | $2.32B derived: sum of 4 quarters · filed 2014-03-03 | ||
| 2012-03-31 | $503.00M 10-Q · filed 2013-05-03 | $1.11B derived: sum of 2 quarters · filed 2014-03-03 | $1.75B derived: sum of 3 quarters · filed 2014-03-03 | $2.37B derived: sum of 4 quarters · filed 2014-03-03 | ||||
| 2011-12-31 | $609.00M derived: 10-K 12 month − 10-Q 9 month · filed 2014-03-03 | $1.24B derived: sum of 2 quarters · filed 2014-03-03 | $1.87B derived: sum of 3 quarters · filed 2014-03-03 | $2.27B 10-K · filed 2014-03-03 | $2.35B 10-K · filed 2012-02-24 | |||
| 2011-09-30 | $635.00M 10-Q · filed 2012-11-06 | $1.26B derived: sum of 2 quarters · filed 2012-11-06 | $1.66B 10-Q · filed 2012-11-06 | $2.10B derived: sum of 4 quarters · filed 2013-08-30 | ||||
| 2011-06-30 | $627.00M 10-Q · filed 2012-08-03 | $1.02B 10-Q · filed 2012-08-03 | $1.47B derived: sum of 3 quarters · filed 2013-08-30 | $1.93B derived: sum of 4 quarters · filed 2013-08-30 | ||||
| 2011-03-31 | $397.00M 10-Q · filed 2012-05-04 | $842.00M derived: sum of 2 quarters · filed 2013-08-30 | $1.30B derived: sum of 3 quarters · filed 2013-08-30 | $1.67B derived: sum of 4 quarters · filed 2013-08-30 | ||||
| 2010-12-31 | $445.00M derived: 8-K 12 month − 10-Q 9 month · filed 2013-08-30 | $903.00M derived: sum of 2 quarters · filed 2013-08-30 | $1.27B derived: sum of 3 quarters · filed 2013-08-30 | $1.57B 8-K · filed 2013-08-30 | $1.65B 10-K · filed 2011-02-25 | |||
| 2010-09-30 | $458.00M 10-Q · filed 2011-11-04 | $825.00M derived: sum of 2 quarters · filed 2011-11-04 | $1.13B 10-Q · filed 2011-11-04 | $1.54B derived: sum of 4 quarters · filed 2012-02-24 | ||||
| 2010-06-30 | $367.00M 10-Q · filed 2011-08-05 | $669.00M 10-Q · filed 2011-08-05 | $1.08B derived: sum of 3 quarters · filed 2012-02-24 | $1.40B derived: sum of 4 quarters · filed 2012-02-24 | ||||
| 2010-03-31 | $302.00M 10-Q · filed 2011-05-05 | $715.00M derived: sum of 2 quarters · filed 2012-02-24 | $1.03B derived: sum of 3 quarters · filed 2012-02-24 | $1.38B derived: sum of 4 quarters · filed 2012-02-24 | ||||
| 2009-12-31 | $413.00M derived: 10-K 12 month − 10-Q 9 month · filed 2012-02-24 | $730.00M derived: sum of 2 quarters · filed 2012-02-24 | $1.08B derived: sum of 3 quarters · filed 2012-02-24 | $1.42B 10-K · filed 2012-02-24 | ||||
| 2009-09-30 | $317.00M 10-Q · filed 2010-11-05 | $668.00M derived: sum of 2 quarters · filed 2010-11-05 | $1.00B 10-Q · filed 2010-11-05 | $1.48B derived: sum of 4 quarters · filed 2011-02-25 | ||||
| 2009-06-30 | $351.00M 10-Q · filed 2010-08-06 | $685.00M 10-Q · filed 2010-08-06 | $1.16B derived: sum of 3 quarters · filed 2011-02-25 | $1.66B derived: sum of 4 quarters · filed 2011-02-25 | ||||
| 2009-03-31 | $334.00M 10-Q · filed 2010-05-07 | $809.00M derived: sum of 2 quarters · filed 2011-02-25 | $1.30B derived: sum of 3 quarters · filed 2011-02-25 | |||||
| 2008-12-31 | $475.00M derived: 10-K 12 month − 10-Q 9 month · filed 2011-02-25 | $971.00M derived: sum of 2 quarters · filed 2011-02-25 | $2.19B 10-K · filed 2011-02-25 | |||||
| 2008-09-30 | $496.00M 10-Q · filed 2009-11-06 | $1.71B 10-Q · filed 2009-11-06 | ||||||
| 2007-12-31 | $2.73B 10-K · filed 2010-02-26 |
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