BofA Finance LLC Marketing and Advertising Expense
BofA Finance LLC (BAC) reported Marketing and Advertising Expense of $736.00 million for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-07-31.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-07-31
- BofA Finance LLC marketing and advertising expense for the quarter ending 2026-06-30 was $736.00M, a 30.73% increase year-over-year.
- BofA Finance LLC marketing and advertising expense for the quarter ending 2026-03-31 was $533.00M, a 5.34% increase year-over-year.
- BofA Finance LLC marketing and advertising expense for the quarter ending 2025-12-31 was $563.00M, a 10.39% increase year-over-year.
- BofA Finance LLC marketing and advertising expense for the quarter ending 2025-09-30 was $572.00M, a 13.49% increase year-over-year.
- BofA Finance LLC marketing and advertising expense for fiscal 2025 was $2.20B, a 12.68% increase from fiscal 2024.
- BofA Finance LLC marketing and advertising expense for fiscal 2024 was $1.96B, a 1.50% increase from fiscal 2023.
- BofA Finance LLC marketing and advertising expense for fiscal 2023 was $1.93B, a 5.59% increase from fiscal 2022.
- BofA Finance LLC marketing and advertising expense for fiscal 2022 was $1.82B, a 5.88% decline from fiscal 2021.
| Period end | Marketing and Advertising Expense 3 month | Marketing and Advertising Expense 6 month | Marketing and Advertising Expense 9 month | Marketing and Advertising Expense 12 month |
|---|---|---|---|---|
| 2026-06-30 | $736.00M 10-Q · filed 2026-07-31 | $1.27B 10-Q · filed 2026-07-31 | $1.83B derived: sum of 3 quarters · filed 2026-07-31 | $2.40B derived: sum of 4 quarters · filed 2026-07-31 |
| 2026-03-31 | $533.00M 10-Q · filed 2026-05-01 | $1.10B derived: sum of 2 quarters · filed 2026-05-01 | $1.67B derived: sum of 3 quarters · filed 2026-05-01 | $2.23B derived: sum of 4 quarters · filed 2026-07-31 |
| 2025-12-31 | $563.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-25 | $1.14B derived: sum of 2 quarters · filed 2026-02-25 | $1.70B derived: sum of 3 quarters · filed 2026-07-31 | $2.20B 10-K · filed 2026-02-25 |
| 2025-09-30 | $572.00M 10-Q · filed 2025-10-31 | $1.14B derived: sum of 2 quarters · filed 2026-07-31 | $1.64B 10-Q · filed 2025-10-31 | $2.15B derived: sum of 4 quarters · filed 2026-07-31 |
| 2025-06-30 | $563.00M 10-Q · filed 2026-07-31 | $1.07B 10-Q · filed 2026-07-31 | $1.58B derived: sum of 3 quarters · filed 2026-07-31 | $2.08B derived: sum of 4 quarters · filed 2026-07-31 |
| 2025-03-31 | $506.00M 10-Q · filed 2026-05-01 | $1.02B derived: sum of 2 quarters · filed 2026-05-01 | $1.52B derived: sum of 3 quarters · filed 2026-05-01 | $2.01B derived: sum of 4 quarters · filed 2026-05-01 |
| 2024-12-31 | $510.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-25 | $1.01B derived: sum of 2 quarters · filed 2026-02-25 | $1.50B derived: sum of 3 quarters · filed 2026-02-25 | $1.96B 10-K · filed 2026-02-25 |
| 2024-09-30 | $504.00M 10-Q · filed 2025-10-31 | $991.00M derived: sum of 2 quarters · filed 2025-10-31 | $1.45B 10-Q · filed 2025-10-31 | $1.90B derived: sum of 4 quarters · filed 2026-02-25 |
| 2024-06-30 | $487.00M 10-Q · filed 2025-07-31 | $942.00M 10-Q · filed 2025-07-31 | $1.40B derived: sum of 3 quarters · filed 2026-02-25 | $1.90B derived: sum of 4 quarters · filed 2026-02-25 |
| 2024-03-31 | $455.00M 10-Q · filed 2025-04-30 | $910.00M derived: sum of 2 quarters · filed 2026-02-25 | $1.41B derived: sum of 3 quarters · filed 2026-02-25 | $1.92B derived: sum of 4 quarters · filed 2026-02-25 |
| 2023-12-31 | $455.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-25 | $956.00M derived: sum of 2 quarters · filed 2026-02-25 | $1.47B derived: sum of 3 quarters · filed 2026-02-25 | $1.93B 10-K · filed 2026-02-25 |
| 2023-09-30 | $501.00M 10-Q · filed 2024-10-29 | $1.01B derived: sum of 2 quarters · filed 2024-10-29 | $1.47B 10-Q · filed 2024-10-29 | $1.93B derived: sum of 4 quarters · filed 2025-02-25 |
| 2023-06-30 | $513.00M 10-Q · filed 2024-07-30 | $971.00M 10-Q · filed 2024-07-30 | $1.43B derived: sum of 3 quarters · filed 2025-02-25 | $1.94B derived: sum of 4 quarters · filed 2025-02-25 |
| 2023-03-31 | $458.00M 10-Q · filed 2024-04-30 | $918.00M derived: sum of 2 quarters · filed 2025-02-25 | $1.42B derived: sum of 3 quarters · filed 2025-02-25 | $1.89B derived: sum of 4 quarters · filed 2025-02-25 |
| 2022-12-31 | $460.00M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-25 | $965.00M derived: sum of 2 quarters · filed 2025-02-25 | $1.43B derived: sum of 3 quarters · filed 2025-02-25 | $1.82B 10-K · filed 2025-02-25 |
| 2022-09-30 | $505.00M 10-Q · filed 2023-10-31 | $968.00M derived: sum of 2 quarters · filed 2023-10-31 | $1.36B 10-Q · filed 2023-10-31 | $1.78B derived: sum of 4 quarters · filed 2024-02-20 |
| 2022-06-30 | $463.00M 10-Q · filed 2023-07-31 | $860.00M 10-Q · filed 2023-07-31 | $1.27B derived: sum of 3 quarters · filed 2024-02-20 | $1.62B derived: sum of 4 quarters · filed 2024-02-20 |
| 2022-03-31 | $397.00M 10-Q · filed 2023-05-01 | $808.00M derived: sum of 2 quarters · filed 2024-02-20 | $1.16B derived: sum of 3 quarters · filed 2024-02-20 | $1.97B derived: sum of 4 quarters · filed 2024-02-20 |
| 2021-12-31 | $411.00M derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-20 | $758.00M derived: sum of 2 quarters · filed 2024-02-20 | $1.57B derived: sum of 3 quarters · filed 2024-02-20 | $1.94B 10-K · filed 2024-02-20 |
| 2021-09-30 | $347.00M 10-Q · filed 2022-10-28 | $1.16B derived: sum of 2 quarters · filed 2022-10-28 | $1.53B 10-Q · filed 2022-10-28 | $1.99B derived: sum of 4 quarters · filed 2023-02-22 |
| 2021-06-30 | $810.00M 10-Q · filed 2022-07-29 | $1.18B 10-Q · filed 2022-07-29 | $1.64B derived: sum of 3 quarters · filed 2023-02-22 | $1.95B derived: sum of 4 quarters · filed 2023-02-22 |
| 2021-03-31 | $371.00M 10-Q · filed 2022-04-29 | $834.00M derived: sum of 2 quarters · filed 2023-02-22 | $1.14B derived: sum of 3 quarters · filed 2023-02-22 | $1.63B derived: sum of 4 quarters · filed 2023-02-22 |
| 2020-12-31 | $463.00M derived: 10-K 12 month − 10-Q 9 month · filed 2023-02-22 | $771.00M derived: sum of 2 quarters · filed 2023-02-22 | $1.26B derived: sum of 3 quarters · filed 2023-02-22 | $1.70B 10-K · filed 2023-02-22 |
| 2020-09-30 | $308.00M 10-Q · filed 2021-10-29 | $800.00M derived: sum of 2 quarters · filed 2021-10-29 | $1.24B 10-Q · filed 2021-10-29 | $1.76B derived: sum of 4 quarters · filed 2022-02-22 |
| 2020-06-30 | $492.00M 10-Q · filed 2021-07-30 | $930.00M 10-Q · filed 2021-07-30 | $1.45B derived: sum of 3 quarters · filed 2022-02-22 | $1.89B derived: sum of 4 quarters · filed 2022-02-22 |
| 2020-03-31 | $438.00M 10-Q · filed 2021-04-29 | $962.00M derived: sum of 2 quarters · filed 2022-02-22 | $1.40B derived: sum of 3 quarters · filed 2022-02-22 | $1.93B derived: sum of 4 quarters · filed 2022-02-22 |
| 2019-12-31 | $524.00M derived: 10-K 12 month − 10-Q 9 month · filed 2022-02-22 | $964.00M derived: sum of 2 quarters · filed 2022-02-22 | $1.49B derived: sum of 3 quarters · filed 2022-02-22 | $1.93B 10-K · filed 2022-02-22 |
| 2019-09-30 | $440.00M 10-Q · filed 2020-10-30 | $968.00M derived: sum of 2 quarters · filed 2020-10-30 | $1.41B 10-Q · filed 2020-10-30 | $1.92B derived: sum of 4 quarters · filed 2021-02-24 |
| 2019-06-30 | $528.00M 10-Q · filed 2020-07-31 | $970.00M 10-Q · filed 2020-07-31 | $1.48B derived: sum of 3 quarters · filed 2021-02-24 | $1.90B derived: sum of 4 quarters · filed 2021-02-24 |
| 2019-03-31 | $442.00M 10-Q · filed 2020-05-01 | $955.00M derived: sum of 2 quarters · filed 2021-02-24 | $1.38B derived: sum of 3 quarters · filed 2021-02-24 | $1.77B derived: sum of 4 quarters · filed 2021-02-24 |
| 2018-12-31 | $513.00M derived: 10-K 12 month − 10-Q 9 month · filed 2021-02-24 | $934.00M derived: sum of 2 quarters · filed 2021-02-24 | $1.33B derived: sum of 3 quarters · filed 2021-02-24 | $1.67B 10-K · filed 2021-02-24 |
| 2018-09-30 | $421.00M 10-Q · filed 2019-10-28 | $816.00M derived: sum of 2 quarters · filed 2019-10-28 | $1.16B 10-Q · filed 2019-10-28 | $1.67B derived: sum of 4 quarters · filed 2020-02-19 |
| 2018-06-30 | $395.00M 10-Q · filed 2019-07-29 | $740.00M 10-Q · filed 2019-07-29 | $1.25B derived: sum of 3 quarters · filed 2020-02-19 | $1.71B derived: sum of 4 quarters · filed 2020-02-19 |
| 2018-03-31 | $345.00M 10-Q · filed 2019-04-26 | $856.00M derived: sum of 2 quarters · filed 2020-02-19 | $1.32B derived: sum of 3 quarters · filed 2020-02-19 | $1.76B derived: sum of 4 quarters · filed 2020-02-19 |
| 2017-12-31 | $511.00M derived: 10-K 12 month − 10-Q 9 month · filed 2020-02-19 | $972.00M derived: sum of 2 quarters · filed 2020-02-19 | $1.41B derived: sum of 3 quarters · filed 2020-02-19 | $1.75B 10-K · filed 2020-02-19 |
| 2017-09-30 | $461.00M 10-Q · filed 2018-10-29 | $903.00M derived: sum of 2 quarters · filed 2018-10-29 | $1.24B 10-Q · filed 2018-10-29 | $1.70B derived: sum of 4 quarters · filed 2019-02-26 |
| 2017-06-30 | $442.00M 10-Q · filed 2018-07-30 | $774.00M 10-Q · filed 2018-07-30 | $1.23B derived: sum of 3 quarters · filed 2019-02-26 | $1.64B derived: sum of 4 quarters · filed 2019-02-26 |
| 2017-03-31 | $332.00M 10-Q · filed 2018-04-30 | $792.00M derived: sum of 2 quarters · filed 2019-02-26 | $1.20B derived: sum of 3 quarters · filed 2019-02-26 | $1.62B derived: sum of 4 quarters · filed 2019-02-26 |
| 2016-12-31 | $460.00M derived: 10-K 12 month − 10-Q 9 month · filed 2019-02-26 | $870.00M derived: sum of 2 quarters · filed 2019-02-26 | $1.28B derived: sum of 3 quarters · filed 2019-02-26 | $1.70B 10-K · filed 2019-02-26 |
| 2016-09-30 | $410.00M 10-Q · filed 2017-10-30 | $824.00M derived: sum of 2 quarters · filed 2017-10-30 | $1.24B 10-Q · filed 2017-10-30 | $1.72B derived: sum of 4 quarters · filed 2018-02-22 |
| 2016-06-30 | $414.00M 10-Q · filed 2017-07-31 | $833.00M 10-Q · filed 2017-07-31 | $1.31B derived: sum of 3 quarters · filed 2018-02-22 | $1.76B derived: sum of 4 quarters · filed 2018-02-22 |
| 2016-03-31 | $419.00M 10-Q · filed 2017-05-02 | $900.00M derived: sum of 2 quarters · filed 2018-02-22 | $1.34B derived: sum of 3 quarters · filed 2018-02-22 | $1.79B derived: sum of 4 quarters · filed 2018-02-22 |
| 2015-12-31 | $481.00M derived: 10-K 12 month − 10-Q 9 month · filed 2018-02-22 | $926.00M derived: sum of 2 quarters · filed 2018-02-22 | $1.37B derived: sum of 3 quarters · filed 2018-02-22 | $1.81B 10-K · filed 2018-02-22 |
| 2015-09-30 | $445.00M 10-Q · filed 2016-11-01 | $890.00M derived: sum of 2 quarters · filed 2016-11-01 | $1.33B 10-Q · filed 2016-11-01 | $1.82B derived: sum of 4 quarters · filed 2017-02-23 |
| 2015-06-30 | $445.00M 10-Q · filed 2016-08-01 | $885.00M 10-Q · filed 2016-08-01 | $1.38B derived: sum of 3 quarters · filed 2017-02-23 | $1.82B derived: sum of 4 quarters · filed 2017-02-23 |
| 2015-03-31 | $440.00M 10-Q · filed 2016-05-02 | $931.00M derived: sum of 2 quarters · filed 2017-02-23 | $1.38B derived: sum of 3 quarters · filed 2017-02-23 | $1.83B derived: sum of 4 quarters · filed 2017-02-23 |
| 2014-12-31 | $491.00M derived: 10-K 12 month − 10-Q 9 month · filed 2017-02-23 | $937.00M derived: sum of 2 quarters · filed 2017-02-23 | $1.39B derived: sum of 3 quarters · filed 2017-02-23 | $1.83B 10-K · filed 2017-02-23 |
| 2014-09-30 | $446.00M 10-Q · filed 2015-10-30 | $896.00M derived: sum of 2 quarters · filed 2015-10-30 | $1.34B 10-Q · filed 2015-10-30 | $1.79B derived: sum of 4 quarters · filed 2016-11-01 |
| 2014-06-30 | $450.00M 10-Q · filed 2015-07-29 | $892.00M 10-Q · filed 2015-07-29 | $1.35B derived: sum of 3 quarters · filed 2016-11-01 | $1.86B derived: sum of 4 quarters · filed 2016-11-01 |
| 2014-03-31 | $442.00M 10-Q · filed 2015-04-29 | $899.00M derived: sum of 2 quarters · filed 2016-11-01 | $1.41B derived: sum of 3 quarters · filed 2016-11-01 | $1.85B derived: sum of 4 quarters · filed 2016-11-01 |
| 2013-12-31 | $457.00M derived: 8-K 12 month − 10-Q 9 month · filed 2016-11-01 | $968.00M derived: sum of 2 quarters · filed 2016-11-01 | $1.41B derived: sum of 3 quarters · filed 2016-11-01 | $1.83B 8-K · filed 2016-11-01 |
| 2013-09-30 | $511.00M 10-Q · filed 2014-11-06 | $948.00M derived: sum of 2 quarters · filed 2014-11-06 | $1.38B 10-Q · filed 2014-11-06 | $1.86B derived: sum of 4 quarters · filed 2015-04-29 |
| 2013-06-30 | $437.00M 10-Q · filed 2014-07-29 | $866.00M 10-Q · filed 2014-07-29 | $1.35B derived: sum of 3 quarters · filed 2015-04-29 | $1.82B derived: sum of 4 quarters · filed 2015-04-29 |
| 2013-03-31 | $429.00M 10-Q · filed 2014-05-01 | $909.00M derived: sum of 2 quarters · filed 2015-04-29 | $1.39B derived: sum of 3 quarters · filed 2015-04-29 | $1.84B derived: sum of 4 quarters · filed 2015-04-29 |
| 2012-12-31 | $480.00M derived: 8-K 12 month − 10-Q 9 month · filed 2015-04-29 | $959.00M derived: sum of 2 quarters · filed 2015-04-29 | $1.41B derived: sum of 3 quarters · filed 2015-04-29 | $1.87B 8-K · filed 2015-04-29 |
| 2012-09-30 | $479.00M 10-Q · filed 2013-10-30 | $928.00M derived: sum of 2 quarters · filed 2013-10-30 | $1.39B 10-Q · filed 2013-10-30 | $1.92B derived: sum of 4 quarters · filed 2014-02-25 |
| 2012-06-30 | $449.00M 10-Q · filed 2013-08-01 | $914.00M 10-Q · filed 2013-08-01 | $1.44B derived: sum of 3 quarters · filed 2014-02-25 | $1.99B derived: sum of 4 quarters · filed 2014-02-25 |
| 2012-03-31 | $465.00M 10-Q · filed 2013-05-07 | $988.00M derived: sum of 2 quarters · filed 2014-02-25 | $1.54B derived: sum of 3 quarters · filed 2014-02-25 | $2.10B derived: sum of 4 quarters · filed 2014-02-25 |
| 2011-12-31 | $523.00M derived: 10-K 12 month − 10-Q 9 month · filed 2014-02-25 | $1.08B derived: sum of 2 quarters · filed 2014-02-25 | $1.64B derived: sum of 3 quarters · filed 2014-02-25 | $2.20B 10-K · filed 2014-02-25 |
| 2011-09-30 | $556.00M 10-Q · filed 2012-11-02 | $1.12B derived: sum of 2 quarters · filed 2012-11-02 | $1.68B 10-Q · filed 2012-11-02 | $2.16B derived: sum of 4 quarters · filed 2013-02-28 |
| 2011-06-30 | $560.00M 10-Q · filed 2012-08-02 | $1.12B 10-Q · filed 2012-08-02 | $1.61B derived: sum of 3 quarters · filed 2013-02-28 | $2.10B derived: sum of 4 quarters · filed 2013-02-28 |
| 2011-03-31 | $564.00M 10-Q · filed 2012-05-03 | $1.05B derived: sum of 2 quarters · filed 2013-02-28 | $1.54B derived: sum of 3 quarters · filed 2013-02-28 | $2.04B derived: sum of 4 quarters · filed 2013-02-28 |
| 2010-12-31 | $484.00M derived: 10-K 12 month − 10-Q 9 month · filed 2013-02-28 | $981.00M derived: sum of 2 quarters · filed 2013-02-28 | $1.48B derived: sum of 3 quarters · filed 2013-02-28 | $1.96B 10-K · filed 2013-02-28 |
| 2010-09-30 | $497.00M 10-Q · filed 2011-11-03 | $992.00M derived: sum of 2 quarters · filed 2011-11-03 | $1.48B 10-Q · filed 2011-11-03 | $1.92B derived: sum of 4 quarters · filed 2012-05-04 |
| 2010-06-30 | $495.00M 10-Q · filed 2011-08-04 | $982.00M 10-Q · filed 2011-08-04 | $1.43B derived: sum of 3 quarters · filed 2012-05-04 | $1.90B derived: sum of 4 quarters · filed 2012-05-04 |
| 2010-03-31 | $487.00M 10-Q · filed 2011-05-05 | $930.00M derived: sum of 2 quarters · filed 2012-05-04 | $1.40B derived: sum of 3 quarters · filed 2012-05-04 | $1.90B derived: sum of 4 quarters · filed 2012-05-04 |
| 2009-12-31 | $443.00M derived: 8-K 12 month − 10-Q 9 month · filed 2012-05-04 | $913.00M derived: sum of 2 quarters · filed 2012-05-04 | $1.41B derived: sum of 3 quarters · filed 2012-05-04 | $1.93B 8-K · filed 2012-05-04 |
| 2009-09-30 | $470.00M 10-Q · filed 2010-11-05 | $969.00M derived: sum of 2 quarters · filed 2010-11-05 | $1.49B 10-Q · filed 2010-11-05 | $2.04B derived: sum of 4 quarters · filed 2011-02-25 |
| 2009-06-30 | $499.00M 10-Q · filed 2010-08-06 | $1.02B 10-Q · filed 2010-08-06 | $1.57B derived: sum of 3 quarters · filed 2011-02-25 | $2.18B derived: sum of 4 quarters · filed 2011-02-25 |
| 2009-03-31 | $521.00M 10-Q · filed 2010-05-07 | $1.08B derived: sum of 2 quarters · filed 2011-02-25 | $1.68B derived: sum of 3 quarters · filed 2011-02-25 | $2.25B derived: sum of 4 quarters · filed 2011-02-25 |
| 2008-12-31 | $555.00M derived: 10-K 12 month − 10-Q 9 month · filed 2011-02-25 | $1.16B derived: sum of 2 quarters · filed 2011-02-25 | $1.73B derived: sum of 3 quarters · filed 2011-02-25 | $2.37B 10-K · filed 2011-02-25 |
| 2008-09-30 | $605.00M 10-Q · filed 2009-11-06 | $1.18B derived: sum of 2 quarters · filed 2009-11-06 | $1.81B 10-Q · filed 2009-11-06 | |
| 2008-06-30 | $571.00M 10-Q · filed 2009-08-07 | $1.21B 10-Q · filed 2009-08-07 | ||
| 2007-12-31 | $2.36B 10-K · filed 2010-02-26 |
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