Ally Financial Inc. Marketing and Advertising Expense
Ally Financial Inc. (ALLY) reported Marketing and Advertising Expense of $71.00 million for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-07-23.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-07-23
- Ally Financial Inc. marketing and advertising expense for the quarter ending 2026-06-30 was $71.00M, a 9.23% increase year-over-year.
- Ally Financial Inc. marketing and advertising expense for the quarter ending 2026-03-31 was $60.00M, a 1.64% decline year-over-year.
- Ally Financial Inc. marketing and advertising expense for the quarter ending 2025-12-31 was $68.00M, a 6.25% increase year-over-year.
- Ally Financial Inc. marketing and advertising expense for the quarter ending 2025-09-30 was $65.00M, a 5.80% decline year-over-year.
- Ally Financial Inc. marketing and advertising expense for fiscal 2025 was $259.00M, a 9.12% decline from fiscal 2024.
- Ally Financial Inc. marketing and advertising expense for fiscal 2024 was $285.00M, a 7.47% decline from fiscal 2023.
- Ally Financial Inc. marketing and advertising expense for fiscal 2023 was $308.00M, a 15.85% decline from fiscal 2022.
- Ally Financial Inc. marketing and advertising expense for fiscal 2022 was $366.00M, a 51.87% increase from fiscal 2021.
| Period end | Marketing and Advertising Expense 3 month | Marketing and Advertising Expense 3 month as first filed | Marketing and Advertising Expense 6 month | Marketing and Advertising Expense 6 month as first filed | Marketing and Advertising Expense 9 month | Marketing and Advertising Expense 9 month as first filed | Marketing and Advertising Expense 12 month | Marketing and Advertising Expense 12 month as first filed |
|---|---|---|---|---|---|---|---|---|
| 2026-06-30 | $71.00M 10-Q · filed 2026-07-23 | $131.00M 10-Q · filed 2026-07-23 | $199.00M derived: sum of 3 quarters · filed 2026-07-23 | $264.00M derived: sum of 4 quarters · filed 2026-07-23 | ||||
| 2026-03-31 | $60.00M 10-Q · filed 2026-05-05 | $128.00M derived: sum of 2 quarters · filed 2026-05-05 | $193.00M derived: sum of 3 quarters · filed 2026-05-05 | $258.00M derived: sum of 4 quarters · filed 2026-07-23 | ||||
| 2025-12-31 | $68.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-25 | $133.00M derived: sum of 2 quarters · filed 2026-02-25 | $198.00M derived: sum of 3 quarters · filed 2026-07-23 | $259.00M 10-K · filed 2026-02-25 | ||||
| 2025-09-30 | $65.00M 10-Q · filed 2025-10-30 | $130.00M derived: sum of 2 quarters · filed 2026-07-23 | $191.00M 10-Q · filed 2025-10-30 | $255.00M derived: sum of 4 quarters · filed 2026-07-23 | ||||
| 2025-06-30 | $65.00M 10-Q · filed 2026-07-23 | $126.00M 10-Q · filed 2026-07-23 | $190.00M derived: sum of 3 quarters · filed 2026-07-23 | $259.00M derived: sum of 4 quarters · filed 2026-07-23 | ||||
| 2025-03-31 | $61.00M 10-Q · filed 2026-05-05 | $125.00M derived: sum of 2 quarters · filed 2026-05-05 | $194.00M derived: sum of 3 quarters · filed 2026-05-05 | $273.00M derived: sum of 4 quarters · filed 2026-05-05 | ||||
| 2024-12-31 | $64.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-25 | $133.00M derived: sum of 2 quarters · filed 2026-02-25 | $212.00M derived: sum of 3 quarters · filed 2026-02-25 | $285.00M 10-K · filed 2026-02-25 | ||||
| 2024-09-30 | $69.00M 10-Q · filed 2025-10-30 | $148.00M derived: sum of 2 quarters · filed 2025-10-30 | $221.00M 10-Q · filed 2025-10-30 | $298.00M derived: sum of 4 quarters · filed 2026-02-25 | ||||
| 2024-06-30 | $79.00M 10-Q · filed 2025-08-04 | $152.00M 10-Q · filed 2025-08-04 | $229.00M derived: sum of 3 quarters · filed 2026-02-25 | $303.00M derived: sum of 4 quarters · filed 2026-02-25 | ||||
| 2024-03-31 | $73.00M 10-Q · filed 2025-05-05 | $150.00M derived: sum of 2 quarters · filed 2026-02-25 | $224.00M derived: sum of 3 quarters · filed 2026-02-25 | $303.00M derived: sum of 4 quarters · filed 2026-02-25 | ||||
| 2023-12-31 | $77.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-25 | $151.00M derived: sum of 2 quarters · filed 2026-02-25 | $230.00M derived: sum of 3 quarters · filed 2026-02-25 | $308.00M 10-K · filed 2026-02-25 | ||||
| 2023-09-30 | $74.00M 10-Q · filed 2024-11-05 | $153.00M derived: sum of 2 quarters · filed 2024-11-05 | $231.00M 10-Q · filed 2024-11-05 | $359.00M derived: sum of 4 quarters · filed 2025-02-19 | ||||
| 2023-06-30 | $79.00M 10-Q · filed 2024-08-05 | $157.00M 10-Q · filed 2024-08-05 | $285.00M derived: sum of 3 quarters · filed 2025-02-19 | $374.00M derived: sum of 4 quarters · filed 2025-02-19 | ||||
| 2023-03-31 | $78.00M 10-Q · filed 2024-05-06 | $206.00M derived: sum of 2 quarters · filed 2025-02-19 | $295.00M derived: sum of 3 quarters · filed 2025-02-19 | $372.00M derived: sum of 4 quarters · filed 2025-02-19 | ||||
| 2022-12-31 | $128.00M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-19 | $217.00M derived: sum of 2 quarters · filed 2025-02-19 | $294.00M derived: sum of 3 quarters · filed 2025-02-19 | $366.00M 10-K · filed 2025-02-19 | ||||
| 2022-09-30 | $89.00M 10-Q · filed 2023-10-31 | $166.00M derived: sum of 2 quarters · filed 2023-10-31 | $238.00M 10-Q · filed 2023-10-31 | $336.00M derived: sum of 4 quarters · filed 2024-02-20 | ||||
| 2022-06-30 | $77.00M 10-Q · filed 2023-08-01 | $149.00M 10-Q · filed 2023-08-01 | $247.00M derived: sum of 3 quarters · filed 2024-02-20 | $304.00M derived: sum of 4 quarters · filed 2024-02-20 | ||||
| 2022-03-31 | $72.00M 10-Q · filed 2023-05-02 | $170.00M derived: sum of 2 quarters · filed 2024-02-20 | $227.00M derived: sum of 3 quarters · filed 2024-02-20 | $272.00M derived: sum of 4 quarters · filed 2024-02-20 | ||||
| 2021-12-31 | $98.00M derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-20 | $155.00M derived: sum of 2 quarters · filed 2024-02-20 | $200.00M derived: sum of 3 quarters · filed 2024-02-20 | $241.00M 10-K · filed 2024-02-20 | ||||
| 2021-09-30 | $57.00M 10-Q · filed 2022-11-02 | $102.00M derived: sum of 2 quarters · filed 2022-11-02 | $143.00M 10-Q · filed 2022-11-02 | $202.00M derived: sum of 4 quarters · filed 2023-02-24 | ||||
| 2021-06-30 | $45.00M 10-Q · filed 2022-08-01 | $86.00M 10-Q · filed 2022-08-01 | $145.00M derived: sum of 3 quarters · filed 2023-02-24 | $181.00M derived: sum of 4 quarters · filed 2023-02-24 | ||||
| 2021-03-31 | $41.00M 10-Q · filed 2022-05-02 | $100.00M derived: sum of 2 quarters · filed 2023-02-24 | $136.00M derived: sum of 3 quarters · filed 2023-02-24 | $168.00M derived: sum of 4 quarters · filed 2023-02-24 | ||||
| 2020-12-31 | $59.00M derived: 10-K 12 month − 10-Q 9 month · filed 2023-02-24 | $95.00M derived: sum of 2 quarters · filed 2023-02-24 | $127.00M derived: sum of 3 quarters · filed 2023-02-24 | $171.00M 10-K · filed 2023-02-24 | ||||
| 2020-09-30 | $36.00M 10-Q · filed 2021-11-02 | $68.00M derived: sum of 2 quarters · filed 2021-11-02 | $112.00M 10-Q · filed 2021-11-02 | $163.00M derived: sum of 4 quarters · filed 2022-02-25 | ||||
| 2020-06-30 | $32.00M 10-Q · filed 2021-08-02 | $76.00M 10-Q · filed 2021-08-02 | $127.00M derived: sum of 3 quarters · filed 2022-02-25 | $173.00M derived: sum of 4 quarters · filed 2022-02-25 | ||||
| 2020-03-31 | $44.00M 10-Q · filed 2021-05-03 | $95.00M derived: sum of 2 quarters · filed 2022-02-25 | $141.00M derived: sum of 3 quarters · filed 2022-02-25 | $176.00M derived: sum of 4 quarters · filed 2022-02-25 | ||||
| 2019-12-31 | $51.00M derived: 10-K 12 month − 10-Q 9 month · filed 2022-02-25 | $97.00M derived: sum of 2 quarters · filed 2022-02-25 | $132.00M derived: sum of 3 quarters · filed 2022-02-25 | $180.00M 10-K · filed 2022-02-25 | ||||
| 2019-09-30 | $46.00M 10-Q · filed 2020-11-03 | $81.00M derived: sum of 2 quarters · filed 2020-11-03 | $129.00M 10-Q · filed 2020-11-03 | $195.00M derived: sum of 4 quarters · filed 2021-02-24 | ||||
| 2019-06-30 | $35.00M 10-Q · filed 2020-07-31 | $83.00M 10-Q · filed 2020-07-31 | $149.00M derived: sum of 3 quarters · filed 2021-02-24 | $187.00M derived: sum of 4 quarters · filed 2021-02-24 | ||||
| 2019-03-31 | $48.00M 10-Q · filed 2020-04-28 | $114.00M derived: sum of 2 quarters · filed 2021-02-24 | $152.00M derived: sum of 3 quarters · filed 2021-02-24 | $181.00M derived: sum of 4 quarters · filed 2021-02-24 | ||||
| 2018-12-31 | $66.00M derived: 10-K 12 month − 10-Q 9 month · filed 2021-02-24 | $104.00M derived: sum of 2 quarters · filed 2021-02-24 | $133.00M derived: sum of 3 quarters · filed 2021-02-24 | $172.00M 10-K · filed 2021-02-24 | ||||
| 2018-09-30 | $38.00M 10-Q · filed 2019-11-05 | $67.00M derived: sum of 2 quarters · filed 2019-11-05 | $106.00M 10-Q · filed 2019-11-05 | $143.00M derived: sum of 4 quarters · filed 2020-02-25 | ||||
| 2018-06-30 | $29.00M 10-Q · filed 2019-08-01 | $68.00M 10-Q · filed 2019-08-01 | $105.00M derived: sum of 3 quarters · filed 2020-02-25 | $138.00M derived: sum of 4 quarters · filed 2020-02-25 | ||||
| 2018-03-31 | $39.00M 10-Q · filed 2019-05-06 | $76.00M derived: sum of 2 quarters · filed 2020-02-25 | $109.00M derived: sum of 3 quarters · filed 2020-02-25 | $142.00M derived: sum of 4 quarters · filed 2020-02-25 | ||||
| 2017-12-31 | $37.00M derived: 10-K 12 month − 10-Q 9 month · filed 2020-02-25 | $70.00M derived: sum of 2 quarters · filed 2020-02-25 | $103.00M derived: sum of 3 quarters · filed 2020-02-25 | $133.00M 10-K · filed 2020-02-25 | ||||
| 2017-09-30 | $33.00M 10-Q · filed 2018-11-01 | $66.00M derived: sum of 2 quarters · filed 2018-11-01 | $96.00M 10-Q · filed 2018-11-01 | $133.00M derived: sum of 4 quarters · filed 2019-02-20 | ||||
| 2017-06-30 | $33.00M 10-Q · filed 2018-08-01 | $63.00M 10-Q · filed 2018-08-01 | $100.00M derived: sum of 3 quarters · filed 2019-02-20 | $127.00M derived: sum of 4 quarters · filed 2019-02-20 | ||||
| 2017-03-31 | $30.00M 10-Q · filed 2018-05-07 | $67.00M derived: sum of 2 quarters · filed 2019-02-20 | $94.00M derived: sum of 3 quarters · filed 2019-02-20 | $115.00M derived: sum of 4 quarters · filed 2019-02-20 | ||||
| 2016-12-31 | $37.00M derived: 10-K 12 month − 10-Q 9 month · filed 2019-02-20 | $64.00M derived: sum of 2 quarters · filed 2019-02-20 | $85.00M derived: sum of 3 quarters · filed 2019-02-20 | $112.00M 10-K · filed 2019-02-20 | ||||
| 2016-09-30 | $27.00M 10-Q · filed 2017-10-31 | $48.00M derived: sum of 2 quarters · filed 2017-10-31 | $75.00M 10-Q · filed 2017-10-31 | $102.00M derived: sum of 4 quarters · filed 2018-02-21 | ||||
| 2016-06-30 | $21.00M 10-Q · filed 2017-07-31 | $48.00M 10-Q · filed 2017-07-31 | $75.00M derived: sum of 3 quarters · filed 2018-02-21 | $101.00M derived: sum of 4 quarters · filed 2018-02-21 | ||||
| 2016-03-31 | $27.00M 10-Q · filed 2017-05-04 | $54.00M derived: sum of 2 quarters · filed 2018-02-21 | $80.00M derived: sum of 3 quarters · filed 2018-02-21 | $103.00M derived: sum of 4 quarters · filed 2018-02-21 | ||||
| 2015-12-31 | $27.00M derived: 10-K 12 month − 10-Q 9 month · filed 2018-02-21 | $53.00M derived: sum of 2 quarters · filed 2018-02-21 | $76.00M derived: sum of 3 quarters · filed 2018-02-21 | $107.00M 10-K · filed 2018-02-21 | ||||
| 2015-09-30 | $26.00M 10-Q · filed 2016-11-02 | $49.00M derived: sum of 2 quarters · filed 2016-11-02 | $80.00M 10-Q · filed 2016-11-02 | $110.00M derived: sum of 4 quarters · filed 2017-02-27 | ||||
| 2015-06-30 | $23.00M 10-Q · filed 2016-08-04 | $54.00M 10-Q · filed 2016-08-04 | $84.00M derived: sum of 3 quarters · filed 2017-02-27 | $111.00M derived: sum of 4 quarters · filed 2017-02-27 | ||||
| 2015-03-31 | $31.00M 10-Q · filed 2016-05-05 | $61.00M derived: sum of 2 quarters · filed 2017-02-27 | $88.00M derived: sum of 3 quarters · filed 2017-02-27 | $113.00M derived: sum of 4 quarters · filed 2017-02-27 | ||||
| 2014-12-31 | $30.00M derived: 10-K 12 month − 10-Q 9 month · filed 2017-02-27 | $57.00M derived: sum of 2 quarters · filed 2017-02-27 | $82.00M derived: sum of 3 quarters · filed 2017-02-27 | $111.00M 10-K · filed 2017-02-27 | ||||
| 2014-09-30 | $27.00M 10-Q · filed 2015-10-29 | $52.00M derived: sum of 2 quarters · filed 2015-10-29 | $81.00M 10-Q · filed 2015-10-29 | $121.00M derived: sum of 4 quarters · filed 2016-05-05 | ||||
| 2014-06-30 | $25.00M 10-Q · filed 2015-07-30 | $54.00M 10-Q · filed 2015-07-30 | $94.00M derived: sum of 3 quarters · filed 2016-05-05 | $127.00M derived: sum of 4 quarters · filed 2016-05-05 | ||||
| 2014-03-31 | $29.00M 10-Q · filed 2015-05-01 | $69.00M derived: sum of 2 quarters · filed 2016-05-05 | $102.00M derived: sum of 3 quarters · filed 2016-05-05 | $130.00M derived: sum of 4 quarters · filed 2016-05-05 | ||||
| 2013-12-31 | $40.00M derived: 8-K 12 month − 10-Q 9 month · filed 2016-05-05 | $73.00M derived: sum of 2 quarters · filed 2016-05-05 | $101.00M derived: sum of 3 quarters · filed 2016-05-05 | $136.00M 8-K · filed 2016-05-05 | ||||
| 2013-09-30 | $33.00M 10-Q · filed 2014-10-31 | $61.00M derived: sum of 2 quarters · filed 2014-10-31 | $96.00M 10-Q · filed 2014-10-31 | $137.00M derived: sum of 4 quarters · filed 2015-02-27 | ||||
| 2013-06-30 | $28.00M 10-Q · filed 2014-08-01 | $63.00M 10-Q · filed 2014-08-01 | $104.00M derived: sum of 3 quarters · filed 2015-02-27 | $141.00M derived: sum of 4 quarters · filed 2015-02-27 | ||||
| 2013-03-31 | $35.00M 10-Q · filed 2014-05-01 | $76.00M derived: sum of 2 quarters · filed 2015-02-27 | $113.00M derived: sum of 3 quarters · filed 2015-02-27 | $145.00M derived: sum of 4 quarters · filed 2015-02-27 | ||||
| 2012-12-31 | $41.00M derived: 10-K 12 month − 10-Q 9 month · filed 2015-02-27 | $78.00M derived: sum of 2 quarters · filed 2015-02-27 | $110.00M derived: sum of 3 quarters · filed 2015-02-27 | $145.00M 10-K · filed 2015-02-27 | $150.00M 10-K · filed 2013-03-01 | |||
| 2012-09-30 | $37.00M 10-Q · filed 2013-11-05 | $38.00M 10-Q · filed 2012-11-02 | $69.00M derived: sum of 2 quarters · filed 2013-11-05 | $104.00M 10-Q · filed 2013-11-05 | $114.00M 10-Q · filed 2012-11-02 | $113.00M derived: sum of 4 quarters · filed 2014-03-03 | ||
| 2012-06-30 | $32.00M 10-Q · filed 2013-08-02 | $36.00M 10-Q · filed 2012-08-03 | $67.00M 10-Q · filed 2013-08-02 | $75.00M 10-Q · filed 2012-08-03 | $76.00M derived: sum of 3 quarters · filed 2014-03-03 | $122.00M derived: sum of 4 quarters · filed 2014-03-03 | ||
| 2012-03-31 | $35.00M 10-Q · filed 2013-05-01 | $44.00M derived: sum of 2 quarters · filed 2014-03-03 | $90.00M derived: sum of 3 quarters · filed 2014-03-03 | $131.00M derived: sum of 4 quarters · filed 2014-03-03 | ||||
| 2011-12-31 | $9.00M derived: 10-K 12 month − 10-Q 9 month · filed 2014-03-03 | $55.00M derived: sum of 2 quarters · filed 2014-03-03 | $96.00M derived: sum of 3 quarters · filed 2014-03-03 | $150.00M 10-K · filed 2014-03-03 | $168.00M 10-K · filed 2013-03-01 | |||
| 2011-09-30 | $46.00M 10-Q · filed 2012-11-02 | $87.00M derived: sum of 2 quarters · filed 2012-11-02 | $141.00M 10-Q · filed 2012-11-02 | |||||
| 2011-06-30 | $41.00M 10-Q · filed 2012-08-03 | $95.00M 10-Q · filed 2012-08-03 | ||||||
| 2010-12-31 | $136.00M 8-K · filed 2013-07-09 | $137.00M 10-K · filed 2013-03-01 |
Similar stocks
| Stock Name | Country | Market Cap | PE Ratio |
|---|---|---|---|
| SouthState Bank Corp (SSB) | United States | $9.882B | 10.20 |
| WINTRUST FINANCIAL CORP (WTFC) | United States | $9.739B | 12.04 |
| WESTERN ALLIANCE BANCORPORATION (WAL) | United States | $8.321B | 9.14 |
| COLUMBIA BANKING SYSTEM, INC. (COLB) | United States | $8.255B | 12.75 |
| PROSPERITY BANCSHARES INC (PB) | United States | $8.087B | 13.09 |
| COMMERCE BANCSHARES INC /MO/ (CBSH) | United States | $7.998B | 14.43 |
| EAST WEST BANCORP INC (EWBC) | United States | $17.213B | 12.23 |
| UNITED BANKSHARES INC/WV (UBSI) | United States | $6.340B | 12.26 |
| HANCOCK WHITNEY CORP (HWC) | United States | $5.871B | 14.07 |
| HOME BANCSHARES INC (HOMB) | United States | $5.794B |