Zebra Technologies Corporation Advertising Expense
Zebra Technologies Corporation (ZBRA) reported Advertising Expense of $27.00 million for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-12.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-02-12
- Zebra Technologies Corporation advertising expense for fiscal 2025 was $27.00M, a 3.57% decline from fiscal 2024.
- Zebra Technologies Corporation advertising expense for fiscal 2024 was $28.00M, a 9.68% decline from fiscal 2023.
- Zebra Technologies Corporation advertising expense for fiscal 2023 was $31.00M, a 6.06% decline from fiscal 2022.
- Zebra Technologies Corporation advertising expense for fiscal 2022 was $33.00M, a 5.71% decline from fiscal 2021.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2025-12-31 | $27.00M 10-K · filed 2026-02-12 | |
| 2024-12-31 | $28.00M 10-K · filed 2026-02-12 | |
| 2023-12-31 | $31.00M 10-K · filed 2026-02-12 | |
| 2022-12-31 | $33.00M 10-K · filed 2025-02-13 | |
| 2021-12-31 | $35.00M 10-K · filed 2024-02-15 | |
| 2020-12-31 | $25.00M 10-K · filed 2023-02-16 | |
| 2019-12-31 | $19.00M 10-K · filed 2022-02-10 | |
| 2018-12-31 | $18.00M 10-K · filed 2021-02-11 | |
| 2017-12-31 | $18.00M 10-K · filed 2020-02-13 | |
| 2016-12-31 | $18.00M 10-K · filed 2019-02-14 | |
| 2015-12-31 | $22.00M 10-K · filed 2018-02-22 | |
| 2014-12-31 | $13.00M 10-K · filed 2017-02-27 | $13.20M 10-K · filed 2015-03-17 |
| 2013-12-31 | $7.00M 10-K/A · filed 2016-11-14 | $7.69M 10-K · filed 2014-02-20 |
| 2012-12-31 | $9.00M 10-K · filed 2015-03-17 | $8.98M 10-K · filed 2013-02-21 |
| 2011-12-31 | $8.07M 10-K · filed 2014-02-20 | |
| 2010-12-31 | $6.84M 10-K · filed 2013-02-21 | |
| 2009-12-31 | $5.84M 10-K · filed 2012-02-23 |
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