YUM! BRANDS, INC. Advertising Expense
YUM! BRANDS, INC. (YUM) reported Advertising Expense of $134.00 million for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-20.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-02-20
- YUM! BRANDS, INC. advertising expense for fiscal 2025 was $134.00M, a 19.64% increase from fiscal 2024.
- YUM! BRANDS, INC. advertising expense for fiscal 2024 was $112.00M, a 38.27% increase from fiscal 2023.
- YUM! BRANDS, INC. advertising expense for fiscal 2023 was $81.00M, a 3.85% increase from fiscal 2022.
- YUM! BRANDS, INC. advertising expense for fiscal 2022 was $78.00M, a 7.14% decline from fiscal 2021.
| Period end | Advertising Expense 12 month |
|---|---|
| 2025-12-31 | $134.00M 10-K · filed 2026-02-20 |
| 2024-12-31 | $112.00M 10-K · filed 2026-02-20 |
| 2023-12-31 | $81.00M 10-K · filed 2026-02-20 |
| 2022-12-31 | $78.00M 10-K · filed 2025-02-19 |
| 2021-12-31 | $84.00M 10-K · filed 2024-02-20 |
| 2020-12-31 | $68.00M 10-K · filed 2023-02-27 |
| 2019-12-31 | $73.00M 10-K · filed 2022-02-23 |
| 2018-12-31 | $96.00M 10-K · filed 2021-02-22 |
| 2017-12-31 | $179.00M 10-K · filed 2020-02-20 |
| 2015-12-26 | $581.00M 10-K · filed 2016-02-16 |
| 2014-12-27 | $589.00M 10-K · filed 2016-02-16 |
| 2013-12-28 | $607.00M 10-K · filed 2016-02-16 |
| 2012-12-29 | $608.00M 10-K · filed 2015-02-17 |
| 2011-12-31 | $593.00M 10-K · filed 2014-02-18 |
| 2010-12-25 | $557.00M 10-K · filed 2013-02-20 |
| 2009-12-26 | $548.00M 10-K · filed 2012-02-21 |
| 2008-12-27 | $584.00M 10-K · filed 2011-02-15 |
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