VITACOST.COM, INC. Forms 3, 4 and 5: Warrants
Statements of beneficial ownership filed with the SEC by officers, directors and 10% owners: 12 rows, 12 shown. Transaction codes are the SEC's. Shares and prices are split-adjusted; the as-filed figure is underneath.
- 2014-08-18: Reporting owner Horowitz Jeffrey; Form 4; Security Warrant; Transaction U Disposition pursuant to a tender of shares in a change of control transaction.
- 2014-08-15: Reporting owner Taber Mark D. | Kumin Michael Andrew | GAFFNEY CHRISTOPHER S | GREAT HILL INVESTORS LLC | Vettel Matthew T | HAYES JOHN G; Form 4; Security Warrant to Purchase Common Stock; Transaction X Exercise of in-the-money or at-the-money derivative security.
- 2014-08-15: Reporting owner Taber Mark D. | Kumin Michael Andrew | GAFFNEY CHRISTOPHER S | GREAT HILL INVESTORS LLC | Vettel Matthew T | HAYES JOHN G; Form 4; Security Warrant to Purchase Common Stock; Transaction X Exercise of in-the-money or at-the-money derivative security.
- 2014-08-15: Reporting owner Taber Mark D. | Kumin Michael Andrew | GAFFNEY CHRISTOPHER S | GREAT HILL INVESTORS LLC | Vettel Matthew T | HAYES JOHN G; Form 4; Security Warrant to Purchase Common Stock; Transaction X Exercise of in-the-money or at-the-money derivative security.
| Transaction date | Reporting owner | Form | Security | Transaction | Shares | Price | Price that day | Filing |
|---|---|---|---|---|---|---|---|---|
| 2014-08-18 | Horowitz Jeffrey Director, Officer (Chief Executive Officer) | 4 | Warrant Derivative · Indirect · (m) | U Disposition pursuant to a tender of shares in a change of control transaction | +776,286 0 owned after | $0.96 | 2014-08-19 | |
| 2014-08-15 | Taber Mark D. | Kumin Michael Andrew | GAFFNEY CHRISTOPHER S | GREAT HILL INVESTORS LLC | Vettel Matthew T | HAYES JOHN G 10% Owner | Director, 10% Owner | Director, 10% Owner | 10% Owner | 10% Owner | 10% Owner | 4 | Warrant to Purchase Common Stock Derivative · Direct · (m) | X Exercise of in-the-money or at-the-money derivative security | −939 0 owned after | $7.04 exercise price | 2014-08-19 | |
| 2014-08-15 | Taber Mark D. | Kumin Michael Andrew | GAFFNEY CHRISTOPHER S | GREAT HILL INVESTORS LLC | Vettel Matthew T | HAYES JOHN G 10% Owner | Director, 10% Owner | Director, 10% Owner | 10% Owner | 10% Owner | 10% Owner | 4 | Warrant to Purchase Common Stock Derivative · Indirect · (m) | X Exercise of in-the-money or at-the-money derivative security | −210,689 0 owned after | $7.04 exercise price | 2014-08-19 | |
| 2014-08-15 | Taber Mark D. | Kumin Michael Andrew | GAFFNEY CHRISTOPHER S | GREAT HILL INVESTORS LLC | Vettel Matthew T | HAYES JOHN G 10% Owner | Director, 10% Owner | Director, 10% Owner | 10% Owner | 10% Owner | 10% Owner | 4 | Warrant to Purchase Common Stock Derivative · Indirect · (m) | X Exercise of in-the-money or at-the-money derivative security | −110,473 0 owned after | $7.04 exercise price | 2014-08-19 | |
| 2014-08-15 | GREAT HILL EQUITY PARTNERS IV LP | GREAT HILL INVESTORS LLC | GHP III, LLC | Great Hill Partners GP IV, L.P. | GHP IV, LLC | Great Hill Equity Partners III LP | Great Hill Partners GP III, L.P. 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 4 | Warrant to Purchase Common Stock Derivative · Direct · (m) | X Exercise of in-the-money or at-the-money derivative security | −939 0 owned after | $7.04 exercise price | 2014-08-19 | |
| 2014-08-15 | GREAT HILL EQUITY PARTNERS IV LP | GREAT HILL INVESTORS LLC | GHP III, LLC | Great Hill Partners GP IV, L.P. | GHP IV, LLC | Great Hill Equity Partners III LP | Great Hill Partners GP III, L.P. 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 4 | Warrant to Purchase Common Stock Derivative · Indirect · (m) | X Exercise of in-the-money or at-the-money derivative security | −210,689 0 owned after | $7.04 exercise price | 2014-08-19 | |
| 2014-08-15 | GREAT HILL EQUITY PARTNERS IV LP | GREAT HILL INVESTORS LLC | GHP III, LLC | Great Hill Partners GP IV, L.P. | GHP IV, LLC | Great Hill Equity Partners III LP | Great Hill Partners GP III, L.P. 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 4 | Warrant to Purchase Common Stock Derivative · Indirect · (m) | X Exercise of in-the-money or at-the-money derivative security | −110,473 0 owned after | $7.04 exercise price | 2014-08-19 | |
| 2012-02-16 | HAYES JOHN G | GREAT HILL INVESTORS LLC | Vettel Matthew T | Great Hill Partners GP IV, L.P. | Great Hill Equity Partners III LP | Great Hill Partners GP III, L.P. | GHP III, LLC | GAFFNEY CHRISTOPHER S | GREAT HILL EQUITY PARTNERS IV LP | GHP IV, LLC 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | Director | 10% Owner | 10% Owner | 4 | Warrant to Purchase Common Stock Derivative · Direct · (m) | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +939 939 owned after | $7.04 exercise price | 2012-02-21 | |
| 2012-02-16 | HAYES JOHN G | GREAT HILL INVESTORS LLC | Vettel Matthew T | Great Hill Partners GP IV, L.P. | Great Hill Equity Partners III LP | Great Hill Partners GP III, L.P. | GHP III, LLC | GAFFNEY CHRISTOPHER S | GREAT HILL EQUITY PARTNERS IV LP | GHP IV, LLC 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | Director | 10% Owner | 10% Owner | 4 | Warrant to Purchase Common Stock Derivative · Indirect · (m) | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +210,689 210,689 owned after | $7.04 exercise price | 2012-02-21 | |
| 2012-02-16 | HAYES JOHN G | GREAT HILL INVESTORS LLC | Vettel Matthew T | Great Hill Partners GP IV, L.P. | Great Hill Equity Partners III LP | Great Hill Partners GP III, L.P. | GHP III, LLC | GAFFNEY CHRISTOPHER S | GREAT HILL EQUITY PARTNERS IV LP | GHP IV, LLC 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | Director | 10% Owner | 10% Owner | 4 | Warrant to Purchase Common Stock Derivative · Indirect · (m) | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +110,473 110,473 owned after | $7.04 exercise price | 2012-02-21 | |
| 2012-02-16 | GAFFNEY CHRISTOPHER S Director | 4 | Warrant to Purchase Common Stock Derivative · Indirect · See Remarks | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +322,101 322,101 owned after | $7.04 exercise price | 2012-02-21 | |
| 2012-02-16 | Horowitz Jeffrey Director, Officer (Chief Executive Officer) | 4 | Warrant Derivative · Indirect · By JHH Capital, LLC | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +776,286 776,286 owned after | $0.13 | 2012-02-21 |