VITACOST.COM, INC. Forms 3, 4 and 5: Stock Options
Statements of beneficial ownership filed with the SEC by officers, directors and 10% owners: 82 rows, 82 shown. Transaction codes are the SEC's. Shares and prices are split-adjusted; the as-filed figure is underneath.
- 2014-08-18: Reporting owner GAFFNEY CHRISTOPHER S; Form 4; Security Option to purchase common stock; Transaction D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e).
- 2014-08-18: Reporting owner GAFFNEY CHRISTOPHER S; Form 4; Security Option to purchase common stock; Transaction D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e).
- 2014-08-18: Reporting owner Kumin Michael Andrew; Form 4; Security Option to purchase common stock; Transaction D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e).
- 2014-08-18: Reporting owner Kumin Michael Andrew; Form 4; Security Option to purchase common stock; Transaction D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e).
| Transaction date | Reporting owner | Form | Security | Transaction | Shares | Price | Price that day | Filing |
|---|---|---|---|---|---|---|---|---|
| 2014-08-18 | GAFFNEY CHRISTOPHER S Director | 4 | Option to purchase common stock Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −10,000 0 owned after | $7.15 exercise price | 2014-08-19 | |
| 2014-08-18 | GAFFNEY CHRISTOPHER S Director | 4 | Option to purchase common stock Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −5,000 0 owned after | $3.75 exercise price | 2014-08-19 | |
| 2014-08-18 | Kumin Michael Andrew Director, 10% Owner | 4 | Option to purchase common stock Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −10,000 0 owned after | $7.15 exercise price | 2014-08-19 | |
| 2014-08-18 | Kumin Michael Andrew Director, 10% Owner | 4 | Option to purchase common stock Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −15,000 0 owned after | $3.75 exercise price | 2014-08-19 | |
| 2014-08-18 | Goldfarb Stuart Director | 4 | Stock Option Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −10,000 0 owned after | $0.85 | 2014-08-19 | |
| 2014-08-18 | Goldfarb Stuart Director | 4 | Stock Option Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −5,000 0 owned after | $4.25 | 2014-08-19 | |
| 2014-08-18 | Cavalline Christopher Lee Officer (Chief Merchandising Officer) | 4 | Stock Option Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −50,000 0 owned after | $2.04 | 2014-08-19 | |
| 2014-08-18 | Cavalline Christopher Lee Officer (Chief Merchandising Officer) | 4 | Stock Option Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −30,000 0 owned after | $0.85 | 2014-08-19 | |
| 2014-08-18 | Cavalline Christopher Lee Officer (Chief Merchandising Officer) | 4 | Stock Option Derivative · Direct | J Other acquisition or disposition (describe transaction) | −300,000 0 owned after | $8.92 exercise price | 2014-08-19 | |
| 2014-08-18 | HELMAN BRIAN D Officer (Chief Financial Officer) | 4 | Stock Option Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −49,500 0 owned after | $0.85 | 2014-08-19 | |
| 2014-08-18 | HELMAN BRIAN D Officer (Chief Financial Officer) | 4 | Stock Option Derivative · Direct | J Other acquisition or disposition (describe transaction) | −330,000 0 owned after | $8.20 exercise price | 2014-08-19 | |
| 2014-08-18 | Topper Joseph R. Jr. Officer (Chief Information Officer) | 4 | Stock Option Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −50,000 0 owned after | $2.04 | 2014-08-19 | |
| 2014-08-18 | Topper Joseph R. Jr. Officer (Chief Information Officer) | 4 | Stock Option Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −30,000 0 owned after | $0.85 | 2014-08-19 | |
| 2014-08-18 | Topper Joseph R. Jr. Officer (Chief Information Officer) | 4 | Stock Option Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −300,000 0 owned after | $2.46 | 2014-08-19 | |
| 2014-08-18 | Marbach Mary Officer (Chief Legal Officer & Corp Sec) | 4 | Stock Option Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −50,000 0 owned after | $2.04 | 2014-08-19 | |
| 2014-08-18 | Marbach Mary Officer (Chief Legal Officer & Corp Sec) | 4 | Stock Option Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −22,500 0 owned after | $0.85 | 2014-08-19 | |
| 2014-08-18 | Marbach Mary Officer (Chief Legal Officer & Corp Sec) | 4 | Stock Option Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −100,000 0 owned after | $1.39 | 2014-08-19 | |
| 2014-08-18 | Marbach Mary Officer (Chief Legal Officer & Corp Sec) | 4 | Stock Option Derivative · Direct | J Other acquisition or disposition (describe transaction) | −50,000 0 owned after | $9.72 exercise price | 2014-08-19 | |
| 2014-08-18 | Horowitz Jeffrey Director, Officer (Chief Executive Officer) | 4 | Stock Option Derivative · Direct · (m) | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −400,000 0 owned after | $2.04 | 2014-08-19 | |
| 2014-08-18 | Horowitz Jeffrey Director, Officer (Chief Executive Officer) | 4 | Stock Option Derivative · Direct · (m) | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −172,500 0 owned after | $0.85 | 2014-08-19 | |
| 2014-08-18 | Horowitz Jeffrey Director, Officer (Chief Executive Officer) | 4 | Stock Option Derivative · Direct · (m) | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −367,250 0 owned after | $3.67 | 2014-08-19 | |
| 2014-08-18 | Horowitz Jeffrey Director, Officer (Chief Executive Officer) | 4 | Stock Option Derivative · Direct · (m) | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −582,750 0 owned after | $4.25 | 2014-08-19 | |
| 2014-08-18 | Horowitz Jeffrey Director, Officer (Chief Executive Officer) | 4 | Stock Option Derivative · Direct · (m) | J Other acquisition or disposition (describe transaction) | −50,000 0 owned after | $8.91 exercise price | 2014-08-19 | |
| 2014-08-18 | KOZLOWSKI EDWIN J Director | 4 | Stock Option Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −10,000 0 owned after | $0.85 | 2014-08-19 | |
| 2014-08-18 | KOZLOWSKI EDWIN J Director | 4 | Stock Option Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −5,000 0 owned after | $4.25 | 2014-08-19 | |
| 2014-08-18 | McConnell Michael J Director | 4 | Stock Option Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −5,000 0 owned after | $1.59 | 2014-08-19 | |
| 2014-08-18 | Trapp Robert G. Director | 4 | Stock Option Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −10,000 0 owned after | $0.85 | 2014-08-19 | |
| 2014-08-18 | Trapp Robert G. Director | 4 | Stock Option Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −5,000 0 owned after | $4.25 | 2014-08-19 | |
| 2014-08-18 | Trapp Robert G. Director | 4 | Stock Option Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −800 0 owned after | $0.50 | 2014-08-19 | |
| 2014-08-18 | Trapp Robert G. Director | 4 | Stock Option Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −4,800 0 owned after | $0.50 | 2014-08-19 | |
| 2014-08-18 | Trapp Robert G. Director | 4 | Stock Option Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −4,000 0 owned after | $0.50 | 2014-08-19 | |
| 2014-08-18 | Trapp Robert G. Director | 4 | Stock Option Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −800 0 owned after | $0.50 | 2014-08-19 | |
| 2014-08-18 | Trapp Robert G. Director | 4 | Stock Option Derivative · Direct | J Other acquisition or disposition (describe transaction) | −50,000 0 owned after | $10.35 exercise price | 2014-08-19 | |
| 2014-06-10 | McConnell Michael J Director | 4 | Stock Option Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +5,000 5,000 owned after | $6.41 exercise price | 2014-06-12 | |
| 2014-01-17 | Cavalline Christopher Lee Officer (Chief Merchandising Officer) | 4 | Options to purchase common stock. Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +50,000 350,000 owned after | no price filed | 2014-01-22 | |
| 2014-01-17 | Marbach Mary Officer (Chief Legal Officer & Corp Sec) | 4 | Options to purchase common stock. Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +50,000 222,500 owned after | no price filed | 2014-01-22 | |
| 2014-01-17 | Topper Joseph R. Jr. Officer (Chief Information Officer) | 4 | Options to purchase common stock. Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +50,000 380,000 owned after | no price filed | 2014-01-22 | |
| 2014-01-17 | Horowitz Jeffrey Director, Officer (Chief Executive Officer), 10% Owner | 4 | Options to purchase common stock. Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +400,000 1,722,500 owned after | no price filed | 2014-01-22 | |
| 2013-12-17 | Trapp Robert G. Director | 4 | Stock Option Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −4,400 768,926 owned after | no price filed | 2013-12-19 | |
| 2013-08-13 holding as of filing | Cavalline Christopher Lee Officer (Chief Merchandising Officer) | 3 | Options to purchase common stock. Derivative · Direct | Holding | no price filed | 2013-08-13 | ||
| 2013-02-13 | Goldfarb Stuart Director | 4 | Options to purchase common stock Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +10,000 10,000 owned after | $7.15 exercise price | 2013-02-15 | |
| 2013-02-13 | Marbach Mary Officer (Chief Legal Ofcr & Corp Sec) | 4 | Options to purchase common stock Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +22,500 22,500 owned after | $7.15 exercise price | 2013-02-15 | |
| 2013-02-13 | Horowitz Jeffrey Director, Officer (Chief Executive Officer) | 4 | Options to purchase common stock Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +172,500 172,500 owned after | $7.15 exercise price | 2013-02-15 | |
| 2013-02-13 | Kumin Michael Andrew Director | 4 | Options to purchase common stock Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +10,000 10,000 owned after | $7.15 exercise price | 2013-02-15 | |
| 2013-02-13 | GAFFNEY CHRISTOPHER S Director | 4 | Options to Purchase common stock Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +10,000 10,000 owned after | $7.15 exercise price | 2013-02-15 | |
| 2013-02-13 | KOZLOWSKI EDWIN J Director | 4 | Options to purchase common stock Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +10,000 10,000 owned after | $7.15 exercise price | 2013-02-15 | |
| 2013-02-13 | HELMAN BRIAN D Officer (Chief Financial Officer) | 4 | Options to purchase common stock Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +49,500 49,500 owned after | $7.15 exercise price | 2013-02-15 | |
| 2013-02-13 | Topper Joseph R. Jr. Officer (Chief Information Officer) | 4 | Options to purchase common stock Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +30,000 30,000 owned after | $0.00 | 2013-02-15 | |
| 2013-02-13 | Trapp Robert G. Director | 4 | Options to purchase common stock Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +10,000 10,000 owned after | $7.15 exercise price | 2013-02-15 | |
| 2013-02-13 | Zucker David A. Officer (Chief Marketing Officer) | 4 | Options to purchase common stock Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +45,000 45,000 owned after | $7.15 exercise price | 2013-02-15 | |
| 2012-08-13 holding as of filing | Topper Joseph R. Jr. Officer (CIO/CTO) | 3 | Options to purchase common stock. Derivative · Direct | Holding | no price filed | 2012-08-13 | ||
| 2012-03-02 holding as of filing | HELMAN BRIAN D Officer (Chief Financial Officer) | 3 | Options to purchase common stock. Derivative · Direct | Holding | no price filed | 2012-03-02 | ||
| 2012-01-24 | Marbach Mary Officer (Gen. Counsel & Corp. Secretary) | 4 | Options to purchase common stock Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +100,000 150,000 owned after | $0.00 | 2012-01-26 | |
| 2011-12-13 holding as of filing | Desai Nachiket V. Officer (Chief Information Officer) | 3 | Options to Purchase Common Stock Derivative · Direct | Holding | $6.44 exercise price | 2011-12-13 | ||
| 2011-09-12 | Horowitz Jeffrey Director, Officer (Chief Executive Officer) | 4 | Options to purchase common stock Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +367,250 1,150,000 owned after | $4.33 exercise price | 2011-09-15 | |
| 2011-09-12 | Wegner Robert C. Officer (Chief Operations Officer) | 4 | Options to purchase common stock Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +300,000 300,000 owned after | $4.33 exercise price | 2011-09-15 | |
| 2011-09-12 | Zucker David A. Officer (Chief Marketing Officer) | 4 | Options to purchase common stock Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +300,000 300,000 owned after | $4.33 exercise price | 2011-09-15 | |
| 2011-06-22 | Goldfarb Stuart Director | 4 | Options to Purchase common stock Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | 5,000 owned after | $3.75 exercise price | 2011-06-24 | |
| 2011-06-22 | Trapp Robert G. Director | 4 | Options to Purchase common stock Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | 5,000 owned after | $3.75 exercise price | 2011-06-24 | |
| 2011-06-22 | Horowitz Jeffrey Director, Officer (Chief Executive Officer) | 4 | Options to Purchase common stock Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | 582,750 owned after | $3.75 exercise price | 2011-06-24 | |
| 2011-06-22 | Kumin Michael Andrew Director | 4 | Options to Purchase common stock Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +15,000 15,000 owned after | $3.75 exercise price | 2011-06-24 | |
| 2011-06-22 | GAFFNEY CHRISTOPHER S Director | 4 | Options to Purchase common stock Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | 5,000 owned after | $3.75 exercise price | 2011-06-24 | |
| 2011-06-22 | KOZLOWSKI EDWIN J Director | 4 | Options to Purchase common stock Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +10,000 10,000 owned after | $3.75 exercise price | 2011-06-24 | |
| 2010-08-05 holding as of filing | Horowitz Jeffrey Director | 3 | Options to purchase common stock Derivative · Direct | Holding | no price filed | 2010-08-05 | ||
| 2010-03-31 holding as of filing | Marbach Mary Officer (General Counsel) | 3 | Options to purchase common stock Derivative · Direct | Holding | no price filed | 2010-03-31 | ||
| 2010-03-31 holding as of filing | Brar Birender S. Officer (Vice President, Supply Side) | 3 | Options to purchase common stock Derivative · Direct | Holding | no price filed | 2010-03-31 | ||
| 2010-03-16 | Pabst Lawrence Director | 4/A | Stock Option (Right to Buy) Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −26,000 45,000 owned after | $0.16 exercise price | 2010-03-31 | |
| 2010-03-16 | Pabst Lawrence Director | 4 | Stock Option (Right to Buy) Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −26,000 45,000 owned after | $0.16 exercise price | 2010-03-31 | |
| 2009-09-23 | Smith Richard P Officer (Chief Financial Officer) | 4 | Incentive Stock Options Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −86,400 393,600 owned after | $2.03 exercise price | 2009-09-24 | |
| 2009-09-23 | Lambert Sonya Officer (Vice President Marketing) | 4 | Incentive Stock Options Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −64,800 295,200 owned after | $0.00 | 2009-09-24 | |
| 2009-09-23 | Kerker Ira Director, Officer (Chief Executive Officer) | 4 | Incentive Stock Options Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −46,520 503,480 owned after | $3.13 exercise price | 2009-09-24 | |
| 2009-09-23 holding as of filing | Ilfeld David N Director | 3 | Options to purchase common stock. Derivative · Direct | Holding | no price filed | 2009-09-23 | ||
| 2009-09-23 holding as of filing | Trapp Robert G. Director | 3 | Options to purchase common stock. Derivative · Direct | Holding | no price filed | 2009-09-23 | ||
| 2009-09-23 holding as of filing | Lambert Sonya Officer (Vice President Marketing) | 3 | Options to purchase common stock. Derivative · Direct | Holding | no price filed | 2009-09-23 | ||
| 2009-09-23 holding as of filing | Pabst Lawrence Director | 3 | Options to purchase common stock. Derivative · Direct | Holding | no price filed | 2009-09-23 | ||
| 2009-09-23 holding as of filing | Josephs Allen Director | 3 | Options to purchase common stock. Derivative · Direct | Holding | no price filed | 2009-09-23 | ||
| 2009-09-23 holding as of filing | Hirsch Robert Donald Officer (Vice President IT) | 3 | Options to purchase common stock. Derivative · Direct | Holding | no price filed | 2009-09-23 | ||
| 2009-09-23 holding as of filing | Smith Richard P Officer (Chief Financial Officer) | 3 | Options to purchase common stock. Derivative · Direct | Holding | no price filed | 2009-09-23 | ||
| 2009-09-23 holding as of filing | Kerker Ira Director, Officer (Chief Executive Officer) | 3 | Options to purchase common stock. Derivative · Direct | Holding | no price filed | 2009-09-23 | ||
| 2009-09-23 holding as of filing | Gitler Stewart L. Director | 3 | Options to purchase common stock. Derivative · Direct | Holding | no price filed | 2009-09-23 | ||
| 2009-09-23 holding as of filing | Ezra Eran Director | 3 | Options to purchase common stock. Derivative · Direct | Holding | no price filed | 2009-09-23 | ||
| 2009-09-23 holding as of filing | Bjornstad Eigerwand Officer (Vice President Manufacturing) | 3 | Options to purchase common stock. Derivative · Direct | Holding | no price filed | 2009-09-23 |