VITACOST.COM, INC. Forms 3, 4 and 5: Restricted Stock Units and Performance Rights
Statements of beneficial ownership filed with the SEC by officers, directors and 10% owners: 7 rows, 7 shown. Transaction codes are the SEC's. Shares and prices are split-adjusted; the as-filed figure is underneath.
- 2014-08-18: Reporting owner HELMAN BRIAN D; Form 4; Security Restricted Stock Units; Transaction D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e).
- 2014-08-18: Reporting owner Marbach Mary; Form 4; Security Restricted Stock Units; Transaction D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e).
- 2014-08-18: Reporting owner Horowitz Jeffrey; Form 4; Security Restricted Stock Units; Transaction D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e).
- 2014-02-04: Reporting owner Marbach Mary; Form 4; Security Restricted Stock Units; Transaction A Grant, award or other acquisition pursuant to Rule 16b-3(d).
| Transaction date | Reporting owner | Form | Security | Transaction | Shares | Price | Price that day | Filing |
|---|---|---|---|---|---|---|---|---|
| 2014-08-18 | HELMAN BRIAN D Officer (Chief Financial Officer) | 4 | Restricted Stock Units Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −125,000 0 owned after | $0.00 | 2014-08-19 | |
| 2014-08-18 | Marbach Mary Officer (Chief Legal Officer & Corp Sec) | 4 | Restricted Stock Units Derivative · Direct | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −18,400 0 owned after | $0.00 | 2014-08-19 | |
| 2014-08-18 | Horowitz Jeffrey Director, Officer (Chief Executive Officer) | 4 | Restricted Stock Units Derivative · Direct · (m) | D Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e) | −48,200 0 owned after | $0.00 | 2014-08-19 | |
| 2014-02-04 | Marbach Mary Officer (Chief Legal Officer & Corp Sec) | 4 | Restricted Stock Units Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +18,400 240,900 owned after | $0.00 | 2014-02-06 | |
| 2014-02-04 | HELMAN BRIAN D Officer (Chief Financial Officer) | 4 | Restricted Stock Units Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +25,000 455,000 owned after | $0.00 | 2014-02-06 | |
| 2014-02-04 | Horowitz Jeffrey Director, Officer (Chief Executive Officer), 10% Owner | 4 | Restricted Stock Units Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +48,200 1,770,700 owned after | $0.00 | 2014-02-06 | |
| 2014-01-17 | HELMAN BRIAN D Officer (Chief Financial Officer) | 4 | Restricted Stock Units Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +100,000 430,000 owned after | $0.00 | 2014-01-22 |