US BANCORP \DE\ Marketing and Advertising Expense
US BANCORP \DE\ (USB) reported Marketing and Advertising Expense of $216.00 million for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-08-06.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-08-06
- US BANCORP \DE\ marketing and advertising expense for the quarter ending 2026-06-30 was $216.00M, a 34.16% increase year-over-year.
- US BANCORP \DE\ marketing and advertising expense for the quarter ending 2026-03-31 was $217.00M, a 19.23% increase year-over-year.
- US BANCORP \DE\ marketing and advertising expense for the quarter ending 2025-12-31 was $187.00M, a 16.87% increase year-over-year.
- US BANCORP \DE\ marketing and advertising expense for the quarter ending 2025-09-30 was $175.00M, a 6.06% increase year-over-year.
- US BANCORP \DE\ marketing and advertising expense for fiscal 2025 was $705.00M, a 13.89% increase from fiscal 2024.
- US BANCORP \DE\ marketing and advertising expense for fiscal 2024 was $619.00M, a 14.74% decline from fiscal 2023.
- US BANCORP \DE\ marketing and advertising expense for fiscal 2023 was $726.00M, a 59.21% increase from fiscal 2022.
- US BANCORP \DE\ marketing and advertising expense for fiscal 2022 was $456.00M, a 24.59% increase from fiscal 2021.
| Period end | Marketing and Advertising Expense 3 month | Marketing and Advertising Expense 6 month | Marketing and Advertising Expense 9 month | Marketing and Advertising Expense 12 month |
|---|---|---|---|---|
| 2026-06-30 | $216.00M 10-Q · filed 2026-08-06 | $433.00M 10-Q · filed 2026-08-06 | $620.00M derived: sum of 3 quarters · filed 2026-08-06 | $795.00M derived: sum of 4 quarters · filed 2026-08-06 |
| 2026-03-31 | $217.00M 10-Q · filed 2026-05-04 | $404.00M derived: sum of 2 quarters · filed 2026-05-04 | $579.00M derived: sum of 3 quarters · filed 2026-05-04 | $740.00M derived: sum of 4 quarters · filed 2026-08-06 |
| 2025-12-31 | $187.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-23 | $362.00M derived: sum of 2 quarters · filed 2026-02-23 | $523.00M derived: sum of 3 quarters · filed 2026-08-06 | $705.00M 10-K · filed 2026-02-23 |
| 2025-09-30 | $175.00M 10-Q · filed 2025-11-05 | $336.00M derived: sum of 2 quarters · filed 2026-08-06 | $518.00M 10-Q · filed 2025-11-05 | $678.00M derived: sum of 4 quarters · filed 2026-08-06 |
| 2025-06-30 | $161.00M 10-Q · filed 2026-08-06 | $343.00M 10-Q · filed 2026-08-06 | $503.00M derived: sum of 3 quarters · filed 2026-08-06 | $668.00M derived: sum of 4 quarters · filed 2026-08-06 |
| 2025-03-31 | $182.00M 10-Q · filed 2026-05-04 | $342.00M derived: sum of 2 quarters · filed 2026-05-04 | $507.00M derived: sum of 3 quarters · filed 2026-05-04 | $665.00M derived: sum of 4 quarters · filed 2026-05-04 |
| 2024-12-31 | $160.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-23 | $325.00M derived: sum of 2 quarters · filed 2026-02-23 | $483.00M derived: sum of 3 quarters · filed 2026-02-23 | $619.00M 10-K · filed 2026-02-23 |
| 2024-09-30 | $165.00M 10-Q · filed 2025-11-05 | $323.00M derived: sum of 2 quarters · filed 2025-11-05 | $459.00M 10-Q · filed 2025-11-05 | $765.00M derived: sum of 4 quarters · filed 2026-02-23 |
| 2024-06-30 | $158.00M 10-Q · filed 2025-08-07 | $294.00M 10-Q · filed 2025-08-07 | $600.00M derived: sum of 3 quarters · filed 2026-02-23 | $776.00M derived: sum of 4 quarters · filed 2026-02-23 |
| 2024-03-31 | $136.00M 10-Q · filed 2025-05-06 | $442.00M derived: sum of 2 quarters · filed 2026-02-23 | $618.00M derived: sum of 3 quarters · filed 2026-02-23 | $740.00M derived: sum of 4 quarters · filed 2026-02-23 |
| 2023-12-31 | $306.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-23 | $482.00M derived: sum of 2 quarters · filed 2026-02-23 | $604.00M derived: sum of 3 quarters · filed 2026-02-23 | $726.00M 10-K · filed 2026-02-23 |
| 2023-09-30 | $176.00M 10-Q · filed 2024-11-05 | $298.00M derived: sum of 2 quarters · filed 2024-11-05 | $420.00M 10-Q · filed 2024-11-05 | $564.00M derived: sum of 4 quarters · filed 2025-02-21 |
| 2023-06-30 | $122.00M 10-Q · filed 2024-08-06 | $244.00M 10-Q · filed 2024-08-06 | $388.00M derived: sum of 3 quarters · filed 2025-02-21 | $514.00M derived: sum of 4 quarters · filed 2025-02-21 |
| 2023-03-31 | $122.00M 10-Q · filed 2024-05-01 | $266.00M derived: sum of 2 quarters · filed 2025-02-21 | $392.00M derived: sum of 3 quarters · filed 2025-02-21 | $498.00M derived: sum of 4 quarters · filed 2025-02-21 |
| 2022-12-31 | $144.00M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-21 | $270.00M derived: sum of 2 quarters · filed 2025-02-21 | $376.00M derived: sum of 3 quarters · filed 2025-02-21 | $456.00M 10-K · filed 2025-02-21 |
| 2022-09-30 | $126.00M 10-Q · filed 2023-11-01 | $232.00M derived: sum of 2 quarters · filed 2023-11-01 | $312.00M 10-Q · filed 2023-11-01 | $441.00M derived: sum of 4 quarters · filed 2024-02-20 |
| 2022-06-30 | $106.00M 10-Q · filed 2023-08-07 | $186.00M 10-Q · filed 2023-08-07 | $315.00M derived: sum of 3 quarters · filed 2024-02-20 | $414.00M derived: sum of 4 quarters · filed 2024-02-20 |
| 2022-03-31 | $80.00M 10-Q · filed 2023-05-08 | $209.00M derived: sum of 2 quarters · filed 2024-02-20 | $308.00M derived: sum of 3 quarters · filed 2024-02-20 | $398.00M derived: sum of 4 quarters · filed 2024-02-20 |
| 2021-12-31 | $129.00M derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-20 | $228.00M derived: sum of 2 quarters · filed 2024-02-20 | $318.00M derived: sum of 3 quarters · filed 2024-02-20 | $366.00M 10-K · filed 2024-02-20 |
| 2021-09-30 | $99.00M 10-Q · filed 2022-11-01 | $189.00M derived: sum of 2 quarters · filed 2022-11-01 | $237.00M 10-Q · filed 2022-11-01 | $342.00M derived: sum of 4 quarters · filed 2023-02-27 |
| 2021-06-30 | $90.00M 10-Q · filed 2022-08-04 | $138.00M 10-Q · filed 2022-08-04 | $243.00M derived: sum of 3 quarters · filed 2023-02-27 | $315.00M derived: sum of 4 quarters · filed 2023-02-27 |
| 2021-03-31 | $48.00M 10-Q · filed 2022-05-03 | $153.00M derived: sum of 2 quarters · filed 2023-02-27 | $225.00M derived: sum of 3 quarters · filed 2023-02-27 | $292.00M derived: sum of 4 quarters · filed 2023-02-27 |
| 2020-12-31 | $105.00M derived: 10-K 12 month − 10-Q 9 month · filed 2023-02-27 | $177.00M derived: sum of 2 quarters · filed 2023-02-27 | $244.00M derived: sum of 3 quarters · filed 2023-02-27 | $318.00M 10-K · filed 2023-02-27 |
| 2020-09-30 | $72.00M 10-Q · filed 2021-11-02 | $139.00M derived: sum of 2 quarters · filed 2021-11-02 | $213.00M 10-Q · filed 2021-11-02 | $330.00M derived: sum of 4 quarters · filed 2022-02-22 |
| 2020-06-30 | $67.00M 10-Q · filed 2021-08-03 | $141.00M 10-Q · filed 2021-08-03 | $258.00M derived: sum of 3 quarters · filed 2022-02-22 | $367.00M derived: sum of 4 quarters · filed 2022-02-22 |
| 2020-03-31 | $74.00M 10-Q · filed 2021-05-04 | $191.00M derived: sum of 2 quarters · filed 2022-02-22 | $300.00M derived: sum of 3 quarters · filed 2022-02-22 | $411.00M derived: sum of 4 quarters · filed 2022-02-22 |
| 2019-12-31 | $117.00M derived: 10-K 12 month − 10-Q 9 month · filed 2022-02-22 | $226.00M derived: sum of 2 quarters · filed 2022-02-22 | $337.00M derived: sum of 3 quarters · filed 2022-02-22 | $426.00M 10-K · filed 2022-02-22 |
| 2019-09-30 | $109.00M 10-Q · filed 2020-11-05 | $220.00M derived: sum of 2 quarters · filed 2020-11-05 | $309.00M 10-Q · filed 2020-11-05 | $424.00M derived: sum of 4 quarters · filed 2021-02-23 |
| 2019-06-30 | $111.00M 10-Q · filed 2020-08-06 | $200.00M 10-Q · filed 2020-08-06 | $315.00M derived: sum of 3 quarters · filed 2021-02-23 | $421.00M derived: sum of 4 quarters · filed 2021-02-23 |
| 2019-03-31 | $89.00M 10-Q · filed 2020-05-07 | $204.00M derived: sum of 2 quarters · filed 2021-02-23 | $310.00M derived: sum of 3 quarters · filed 2021-02-23 | $421.00M derived: sum of 4 quarters · filed 2021-02-23 |
| 2018-12-31 | $115.00M derived: 10-K 12 month − 10-Q 9 month · filed 2021-02-23 | $221.00M derived: sum of 2 quarters · filed 2021-02-23 | $332.00M derived: sum of 3 quarters · filed 2021-02-23 | $429.00M 10-K · filed 2021-02-23 |
| 2018-09-30 | $106.00M 10-Q · filed 2019-11-08 | $217.00M derived: sum of 2 quarters · filed 2019-11-08 | $314.00M 10-Q · filed 2019-11-08 | $565.00M derived: sum of 4 quarters · filed 2020-02-20 |
| 2018-06-30 | $111.00M 10-Q · filed 2019-08-01 | $208.00M 10-Q · filed 2019-08-01 | $459.00M derived: sum of 3 quarters · filed 2020-02-20 | $551.00M derived: sum of 4 quarters · filed 2020-02-20 |
| 2018-03-31 | $97.00M 10-Q · filed 2019-05-09 | $348.00M derived: sum of 2 quarters · filed 2020-02-20 | $440.00M derived: sum of 3 quarters · filed 2020-02-20 | $549.00M derived: sum of 4 quarters · filed 2020-02-20 |
| 2017-12-31 | $251.00M derived: 10-K 12 month − 10-Q 9 month · filed 2020-02-20 | $343.00M derived: sum of 2 quarters · filed 2020-02-20 | $452.00M derived: sum of 3 quarters · filed 2020-02-20 | $542.00M 10-K · filed 2020-02-20 |
| 2017-09-30 | $92.00M 10-Q · filed 2018-11-02 | $201.00M derived: sum of 2 quarters · filed 2018-11-02 | $291.00M 10-Q · filed 2018-11-02 | $398.00M derived: sum of 4 quarters · filed 2019-02-22 |
| 2017-06-30 | $109.00M 10-Q · filed 2018-08-02 | $199.00M 10-Q · filed 2018-08-02 | $306.00M derived: sum of 3 quarters · filed 2019-02-22 | $408.00M derived: sum of 4 quarters · filed 2019-02-22 |
| 2017-03-31 | $90.00M 10-Q · filed 2018-05-03 | $197.00M derived: sum of 2 quarters · filed 2019-02-22 | $299.00M derived: sum of 3 quarters · filed 2019-02-22 | $448.00M derived: sum of 4 quarters · filed 2019-02-22 |
| 2016-12-31 | $107.00M derived: 10-K 12 month − 10-Q 9 month · filed 2019-02-22 | $209.00M derived: sum of 2 quarters · filed 2019-02-22 | $358.00M derived: sum of 3 quarters · filed 2019-02-22 | $435.00M 10-K · filed 2019-02-22 |
| 2016-09-30 | $102.00M 10-Q · filed 2017-11-03 | $251.00M derived: sum of 2 quarters · filed 2017-11-03 | $328.00M 10-Q · filed 2017-11-03 | $424.00M derived: sum of 4 quarters · filed 2018-02-22 |
| 2016-06-30 | $149.00M 10-Q · filed 2017-08-04 | $226.00M 10-Q · filed 2017-08-04 | $322.00M derived: sum of 3 quarters · filed 2018-02-22 | $421.00M derived: sum of 4 quarters · filed 2018-02-22 |
| 2016-03-31 | $77.00M 10-Q · filed 2017-05-05 | $173.00M derived: sum of 2 quarters · filed 2018-02-22 | $272.00M derived: sum of 3 quarters · filed 2018-02-22 | $368.00M derived: sum of 4 quarters · filed 2018-02-22 |
| 2015-12-31 | $96.00M derived: 10-K 12 month − 10-Q 9 month · filed 2018-02-22 | $195.00M derived: sum of 2 quarters · filed 2018-02-22 | $291.00M derived: sum of 3 quarters · filed 2018-02-22 | $361.00M 10-K · filed 2018-02-22 |
| 2015-09-30 | $99.00M 10-Q · filed 2016-11-04 | $195.00M derived: sum of 2 quarters · filed 2016-11-04 | $265.00M 10-Q · filed 2016-11-04 | $394.00M derived: sum of 4 quarters · filed 2017-02-23 |
| 2015-06-30 | $96.00M 10-Q · filed 2016-08-05 | $166.00M 10-Q · filed 2016-08-05 | $295.00M derived: sum of 3 quarters · filed 2017-02-23 | $373.00M derived: sum of 4 quarters · filed 2017-02-23 |
| 2015-03-31 | $70.00M 10-Q · filed 2016-05-06 | $199.00M derived: sum of 2 quarters · filed 2017-02-23 | $277.00M derived: sum of 3 quarters · filed 2017-02-23 | $373.00M derived: sum of 4 quarters · filed 2017-02-23 |
| 2014-12-31 | $129.00M derived: 10-K 12 month − 10-Q 9 month · filed 2017-02-23 | $207.00M derived: sum of 2 quarters · filed 2017-02-23 | $303.00M derived: sum of 3 quarters · filed 2017-02-23 | $382.00M 10-K · filed 2017-02-23 |
| 2014-09-30 | $78.00M 10-Q · filed 2015-11-04 | $174.00M derived: sum of 2 quarters · filed 2015-11-04 | $253.00M 10-Q · filed 2015-11-04 | $356.00M derived: sum of 4 quarters · filed 2016-02-25 |
| 2014-06-30 | $96.00M 10-Q · filed 2015-08-05 | $175.00M 10-Q · filed 2015-08-05 | $278.00M derived: sum of 3 quarters · filed 2016-02-25 | $363.00M derived: sum of 4 quarters · filed 2016-02-25 |
| 2014-03-31 | $79.00M 10-Q · filed 2015-05-06 | $182.00M derived: sum of 2 quarters · filed 2016-02-25 | $267.00M derived: sum of 3 quarters · filed 2016-02-25 | $363.00M derived: sum of 4 quarters · filed 2016-02-25 |
| 2013-12-31 | $103.00M derived: 10-K 12 month − 10-Q 9 month · filed 2016-02-25 | $188.00M derived: sum of 2 quarters · filed 2016-02-25 | $284.00M derived: sum of 3 quarters · filed 2016-02-25 | $357.00M 10-K · filed 2016-02-25 |
| 2013-09-30 | $85.00M 10-Q · filed 2014-11-06 | $181.00M derived: sum of 2 quarters · filed 2014-11-06 | $254.00M 10-Q · filed 2014-11-06 | $357.00M derived: sum of 4 quarters · filed 2015-02-27 |
| 2013-06-30 | $96.00M 10-Q · filed 2014-08-06 | $169.00M 10-Q · filed 2014-08-06 | $272.00M derived: sum of 3 quarters · filed 2015-02-27 | $368.00M derived: sum of 4 quarters · filed 2015-02-27 |
| 2013-03-31 | $73.00M 10-Q · filed 2014-05-07 | $176.00M derived: sum of 2 quarters · filed 2015-02-27 | $272.00M derived: sum of 3 quarters · filed 2015-02-27 | $352.00M derived: sum of 4 quarters · filed 2015-02-27 |
| 2012-12-31 | $103.00M derived: 10-K 12 month − 10-Q 9 month · filed 2015-02-27 | $199.00M derived: sum of 2 quarters · filed 2015-02-27 | $279.00M derived: sum of 3 quarters · filed 2015-02-27 | $388.00M 10-K · filed 2015-02-27 |
| 2012-09-30 | $96.00M 10-Q · filed 2013-11-01 | $176.00M derived: sum of 2 quarters · filed 2013-11-01 | $285.00M 10-Q · filed 2013-11-01 | $397.00M derived: sum of 4 quarters · filed 2014-02-21 |
| 2012-06-30 | $80.00M 10-Q · filed 2013-08-07 | $189.00M 10-Q · filed 2013-08-07 | $301.00M derived: sum of 3 quarters · filed 2014-02-21 | $403.00M derived: sum of 4 quarters · filed 2014-02-21 |
| 2012-03-31 | $109.00M 10-Q · filed 2013-05-03 | $221.00M derived: sum of 2 quarters · filed 2014-02-21 | $323.00M derived: sum of 3 quarters · filed 2014-02-21 | $413.00M derived: sum of 4 quarters · filed 2014-02-21 |
| 2011-12-31 | $112.00M derived: 10-K 12 month − 10-Q 9 month · filed 2014-02-21 | $214.00M derived: sum of 2 quarters · filed 2014-02-21 | $304.00M derived: sum of 3 quarters · filed 2014-02-21 | $369.00M 10-K · filed 2014-02-21 |
| 2011-09-30 | $102.00M 10-Q · filed 2012-11-05 | $192.00M derived: sum of 2 quarters · filed 2012-11-05 | $257.00M 10-Q · filed 2012-11-05 | $363.00M derived: sum of 4 quarters · filed 2013-02-22 |
| 2011-06-30 | $90.00M 10-Q · filed 2012-08-03 | $155.00M 10-Q · filed 2012-08-03 | $261.00M derived: sum of 3 quarters · filed 2013-02-22 | $369.00M derived: sum of 4 quarters · filed 2013-02-22 |
| 2011-03-31 | $65.00M 10-Q · filed 2011-05-06 | $171.00M derived: sum of 2 quarters · filed 2013-02-22 | $279.00M derived: sum of 3 quarters · filed 2013-02-22 | $365.00M derived: sum of 4 quarters · filed 2013-02-22 |
| 2010-12-31 | $106.00M derived: 10-K 12 month − 10-Q 9 month · filed 2013-02-22 | $214.00M derived: sum of 2 quarters · filed 2013-02-22 | $300.00M derived: sum of 3 quarters · filed 2013-02-22 | $360.00M 10-K · filed 2013-02-22 |
| 2010-09-30 | $108.00M 10-Q · filed 2011-11-04 | $194.00M derived: sum of 2 quarters · filed 2011-11-04 | $254.00M 10-Q · filed 2010-11-08 | $359.00M derived: sum of 4 quarters · filed 2012-02-23 |
| 2010-06-30 | $86.00M 10-Q · filed 2010-08-06 | $146.00M 10-Q · filed 2010-08-06 | $251.00M derived: sum of 3 quarters · filed 2012-02-23 | $388.00M derived: sum of 4 quarters · filed 2012-02-23 |
| 2010-03-31 | $60.00M 10-Q · filed 2011-05-06 | $165.00M derived: sum of 2 quarters · filed 2012-02-23 | $302.00M derived: sum of 3 quarters · filed 2012-02-23 | $382.00M derived: sum of 4 quarters · filed 2012-02-23 |
| 2009-12-31 | $105.00M derived: 10-K 12 month − 10-Q 9 month · filed 2012-02-23 | $242.00M derived: sum of 2 quarters · filed 2012-02-23 | $322.00M derived: sum of 3 quarters · filed 2012-02-23 | $378.00M 10-K · filed 2012-02-23 |
| 2009-09-30 | $137.00M 10-Q · filed 2010-11-08 | $217.00M derived: sum of 2 quarters · filed 2010-11-08 | $273.00M 10-Q · filed 2010-11-08 | $363.00M derived: sum of 4 quarters · filed 2011-02-28 |
| 2009-06-30 | $80.00M 10-Q · filed 2010-08-06 | $136.00M 10-Q · filed 2010-08-06 | $226.00M derived: sum of 3 quarters · filed 2011-02-28 | $301.00M derived: sum of 4 quarters · filed 2011-02-28 |
| 2009-03-31 | $56.00M 10-Q · filed 2010-05-07 | $146.00M derived: sum of 2 quarters · filed 2011-02-28 | $221.00M derived: sum of 3 quarters · filed 2011-02-28 | $287.00M derived: sum of 4 quarters · filed 2011-02-28 |
| 2008-12-31 | $90.00M derived: 10-K 12 month − 10-Q 9 month · filed 2011-02-28 | $165.00M derived: sum of 2 quarters · filed 2011-02-28 | $231.00M derived: sum of 3 quarters · filed 2011-02-28 | $310.00M 10-K · filed 2011-02-28 |
| 2008-09-30 | $75.00M 10-Q · filed 2009-11-06 | $141.00M derived: sum of 2 quarters · filed 2009-11-06 | $220.00M 10-Q · filed 2009-11-06 | |
| 2008-06-30 | $66.00M 10-Q · filed 2009-08-10 | $145.00M 10-Q · filed 2009-08-10 | ||
| 2007-12-31 | $260.00M 10-K · filed 2010-02-26 |
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