UMB FINANCIAL CORP Marketing and Advertising Expense
UMB FINANCIAL CORP (UMBF) reported Marketing and Advertising Expense of $13.92 million for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-07-30.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-07-30
- UMB FINANCIAL CORP marketing and advertising expense for the quarter ending 2026-06-30 was $13.92M, a 22.67% increase year-over-year.
- UMB FINANCIAL CORP marketing and advertising expense for the quarter ending 2026-03-31 was $13.79M, a 72.44% increase year-over-year.
- UMB FINANCIAL CORP marketing and advertising expense for the quarter ending 2025-12-31 was $15.25M, a 69.42% increase year-over-year.
- UMB FINANCIAL CORP marketing and advertising expense for the quarter ending 2025-09-30 was $11.09M, a 62.74% increase year-over-year.
- UMB FINANCIAL CORP marketing and advertising expense for fiscal 2025 was $45.68M, a 60.63% increase from fiscal 2024.
- UMB FINANCIAL CORP marketing and advertising expense for fiscal 2024 was $28.44M, a 10.45% increase from fiscal 2023.
- UMB FINANCIAL CORP marketing and advertising expense for fiscal 2023 was $25.75M, a 0.19% increase from fiscal 2022.
- UMB FINANCIAL CORP marketing and advertising expense for fiscal 2022 was $25.70M, a 38.67% increase from fiscal 2021.
| Period end | Marketing and Advertising Expense 3 month | Marketing and Advertising Expense 3 month as first filed | Marketing and Advertising Expense 6 month | Marketing and Advertising Expense 6 month as first filed | Marketing and Advertising Expense 9 month | Marketing and Advertising Expense 9 month as first filed | Marketing and Advertising Expense 12 month | Marketing and Advertising Expense 12 month as first filed |
|---|---|---|---|---|---|---|---|---|
| 2026-06-30 | $13.92M 10-Q · filed 2026-07-30 | $27.71M 10-Q · filed 2026-07-30 | $42.95M derived: sum of 3 quarters · filed 2026-07-30 | $54.05M derived: sum of 4 quarters · filed 2026-07-30 | ||||
| 2026-03-31 | $13.79M 10-Q · filed 2026-04-30 | $29.04M derived: sum of 2 quarters · filed 2026-04-30 | $40.13M derived: sum of 3 quarters · filed 2026-04-30 | $51.48M derived: sum of 4 quarters · filed 2026-07-30 | ||||
| 2025-12-31 | $15.25M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-26 | $26.34M derived: sum of 2 quarters · filed 2026-02-26 | $37.68M derived: sum of 3 quarters · filed 2026-07-30 | $45.68M 10-K · filed 2026-02-26 | ||||
| 2025-09-30 | $11.09M 10-Q · filed 2025-10-30 | $22.44M derived: sum of 2 quarters · filed 2026-07-30 | $30.44M 10-Q · filed 2025-10-30 | $39.44M derived: sum of 4 quarters · filed 2026-07-30 | ||||
| 2025-06-30 | $11.34M 10-Q · filed 2026-07-30 | $19.34M 10-Q · filed 2026-07-30 | $28.34M derived: sum of 3 quarters · filed 2026-07-30 | $35.16M derived: sum of 4 quarters · filed 2026-07-30 | ||||
| 2025-03-31 | $8.00M 10-Q · filed 2026-04-30 | $17.00M derived: sum of 2 quarters · filed 2026-04-30 | $23.81M derived: sum of 3 quarters · filed 2026-04-30 | $30.41M derived: sum of 4 quarters · filed 2026-04-30 | ||||
| 2024-12-31 | $9.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-26 | $15.82M derived: sum of 2 quarters · filed 2026-02-26 | $22.41M derived: sum of 3 quarters · filed 2026-02-26 | $28.44M 10-K · filed 2026-02-26 | ||||
| 2024-09-30 | $6.82M 10-Q · filed 2025-10-30 | $13.41M derived: sum of 2 quarters · filed 2025-10-30 | $19.44M 10-Q · filed 2025-10-30 | $26.10M derived: sum of 4 quarters · filed 2026-02-26 | ||||
| 2024-06-30 | $6.60M 10-Q · filed 2025-07-31 | $12.62M 10-Q · filed 2025-07-31 | $19.28M derived: sum of 3 quarters · filed 2026-02-26 | $25.91M derived: sum of 4 quarters · filed 2026-02-26 | ||||
| 2024-03-31 | $6.03M 10-Q · filed 2025-05-02 | $12.68M derived: sum of 2 quarters · filed 2026-02-26 | $19.32M derived: sum of 3 quarters · filed 2026-02-26 | $26.44M derived: sum of 4 quarters · filed 2026-02-26 | ||||
| 2023-12-31 | $6.66M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-26 | $13.29M derived: sum of 2 quarters · filed 2026-02-26 | $20.41M derived: sum of 3 quarters · filed 2026-02-26 | $25.75M 10-K · filed 2026-02-26 | ||||
| 2023-09-30 | $6.63M 10-Q · filed 2024-10-31 | $13.76M derived: sum of 2 quarters · filed 2024-10-31 | $19.09M 10-Q · filed 2024-10-31 | $27.88M derived: sum of 4 quarters · filed 2025-02-27 | ||||
| 2023-06-30 | $7.12M 10-Q · filed 2024-08-01 | $12.46M 10-Q · filed 2024-08-01 | $21.25M derived: sum of 3 quarters · filed 2025-02-27 | $27.92M derived: sum of 4 quarters · filed 2025-02-27 | ||||
| 2023-03-31 | $5.33M 10-Q · filed 2024-05-07 | $14.12M derived: sum of 2 quarters · filed 2025-02-27 | $20.79M derived: sum of 3 quarters · filed 2025-02-27 | $26.10M derived: sum of 4 quarters · filed 2025-02-27 | ||||
| 2022-12-31 | $8.79M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-27 | $15.46M derived: sum of 2 quarters · filed 2025-02-27 | $20.77M derived: sum of 3 quarters · filed 2025-02-27 | $25.70M 10-K · filed 2025-02-27 | ||||
| 2022-09-30 | $6.67M 10-Q · filed 2023-10-26 | $11.98M derived: sum of 2 quarters · filed 2023-10-26 | $16.91M 10-Q · filed 2023-10-26 | $23.44M derived: sum of 4 quarters · filed 2024-02-22 | ||||
| 2022-06-30 | $5.31M 10-Q · filed 2023-07-27 | $10.24M 10-Q · filed 2023-07-27 | $16.77M derived: sum of 3 quarters · filed 2024-02-22 | $21.63M derived: sum of 4 quarters · filed 2024-02-22 | ||||
| 2022-03-31 | $4.93M 10-Q · filed 2023-04-27 | $11.46M derived: sum of 2 quarters · filed 2024-02-22 | $16.32M derived: sum of 3 quarters · filed 2024-02-22 | $21.12M derived: sum of 4 quarters · filed 2024-02-22 | ||||
| 2021-12-31 | $6.53M derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-22 | $11.39M derived: sum of 2 quarters · filed 2024-02-22 | $16.19M derived: sum of 3 quarters · filed 2024-02-22 | $18.53M 10-K · filed 2024-02-22 | ||||
| 2021-09-30 | $4.86M 10-Q · filed 2022-10-27 | $9.66M derived: sum of 2 quarters · filed 2022-10-27 | $12.01M 10-Q · filed 2022-10-27 | $15.72M derived: sum of 4 quarters · filed 2023-02-23 | ||||
| 2021-06-30 | $4.80M 10-Q · filed 2022-07-28 | $7.14M 10-Q · filed 2022-07-28 | $10.86M derived: sum of 3 quarters · filed 2023-02-23 | $13.90M derived: sum of 4 quarters · filed 2023-02-23 | ||||
| 2021-03-31 | $2.35M 10-Q · filed 2022-04-28 | $6.06M derived: sum of 2 quarters · filed 2023-02-23 | $9.10M derived: sum of 3 quarters · filed 2023-02-23 | $12.38M derived: sum of 4 quarters · filed 2023-02-23 | ||||
| 2020-12-31 | $3.72M derived: 10-K 12 month − 10-Q 9 month · filed 2023-02-23 | $6.75M derived: sum of 2 quarters · filed 2023-02-23 | $10.04M derived: sum of 3 quarters · filed 2023-02-23 | $14.68M 10-K · filed 2023-02-23 | ||||
| 2020-09-30 | $3.04M 10-Q · filed 2021-10-28 | $6.32M derived: sum of 2 quarters · filed 2021-10-28 | $10.96M 10-Q · filed 2021-10-28 | $19.35M derived: sum of 4 quarters · filed 2022-02-24 | ||||
| 2020-06-30 | $3.28M 10-Q · filed 2021-07-29 | $7.92M 10-Q · filed 2021-07-29 | $16.31M derived: sum of 3 quarters · filed 2022-02-24 | $21.96M derived: sum of 4 quarters · filed 2022-02-24 | ||||
| 2020-03-31 | $4.64M 10-Q · filed 2021-04-29 | $13.03M derived: sum of 2 quarters · filed 2022-02-24 | $18.68M derived: sum of 3 quarters · filed 2022-02-24 | $25.98M derived: sum of 4 quarters · filed 2022-02-24 | ||||
| 2019-12-31 | $8.38M derived: 10-K 12 month − 10-Q 9 month · filed 2022-02-24 | $14.04M derived: sum of 2 quarters · filed 2022-02-24 | $21.34M derived: sum of 3 quarters · filed 2022-02-24 | $26.26M 10-K · filed 2022-02-24 | ||||
| 2019-09-30 | $5.66M 10-Q · filed 2020-10-29 | $12.96M derived: sum of 2 quarters · filed 2020-10-29 | $17.87M 10-Q · filed 2020-10-29 | $24.36M derived: sum of 4 quarters · filed 2021-03-01 | ||||
| 2019-06-30 | $7.30M 10-Q · filed 2020-07-30 | $12.22M 10-Q · filed 2020-07-30 | $18.70M derived: sum of 3 quarters · filed 2021-03-01 | $25.37M derived: sum of 4 quarters · filed 2021-03-01 | ||||
| 2019-03-31 | $4.91M 10-Q · filed 2020-04-30 | $11.40M derived: sum of 2 quarters · filed 2021-03-01 | $18.07M derived: sum of 3 quarters · filed 2021-03-01 | $24.25M derived: sum of 4 quarters · filed 2021-03-01 | ||||
| 2018-12-31 | $6.48M derived: 10-K 12 month − 10-Q 9 month · filed 2021-03-01 | $13.15M derived: sum of 2 quarters · filed 2021-03-01 | $19.34M derived: sum of 3 quarters · filed 2021-03-01 | $24.37M 10-K · filed 2021-03-01 | ||||
| 2018-09-30 | $6.67M 10-Q · filed 2019-10-31 | $12.86M derived: sum of 2 quarters · filed 2019-10-31 | $17.89M 10-Q · filed 2019-10-31 | $24.43M derived: sum of 4 quarters · filed 2020-02-27 | ||||
| 2018-06-30 | $6.18M 10-Q · filed 2019-08-01 | $11.22M 10-Q · filed 2019-08-01 | $17.76M derived: sum of 3 quarters · filed 2020-02-27 | $22.81M derived: sum of 4 quarters · filed 2020-02-27 | ||||
| 2018-03-31 | $5.03M 10-Q · filed 2019-05-02 | $11.57M derived: sum of 2 quarters · filed 2020-02-27 | $16.63M derived: sum of 3 quarters · filed 2020-02-27 | $22.36M derived: sum of 4 quarters · filed 2020-02-27 | ||||
| 2017-12-31 | $6.54M derived: 10-K 12 month − 10-Q 9 month · filed 2020-02-27 | $11.60M derived: sum of 2 quarters · filed 2020-02-27 | $17.33M derived: sum of 3 quarters · filed 2020-02-27 | $21.47M 10-K · filed 2020-02-27 | ||||
| 2017-09-30 | $5.06M 10-Q · filed 2018-10-30 | $10.79M derived: sum of 2 quarters · filed 2018-10-30 | $14.93M 10-Q · filed 2018-10-30 | $20.86M derived: sum of 4 quarters · filed 2019-03-01 | ||||
| 2017-06-30 | $5.73M 10-Q · filed 2018-08-02 | $9.87M 10-Q · filed 2018-08-02 | $15.81M derived: sum of 3 quarters · filed 2019-03-01 | $20.90M derived: sum of 4 quarters · filed 2019-03-01 | ||||
| 2017-03-31 | $4.14M 10-Q · filed 2018-05-03 | $4.50M 10-Q · filed 2017-05-02 | $10.08M derived: sum of 2 quarters · filed 2019-03-01 | $15.17M derived: sum of 3 quarters · filed 2019-03-01 | $21.19M derived: sum of 4 quarters · filed 2019-03-01 | |||
| 2016-12-31 | $5.93M derived: 10-K 12 month − 10-Q 9 month · filed 2019-03-01 | $11.03M derived: sum of 2 quarters · filed 2019-03-01 | $17.05M derived: sum of 3 quarters · filed 2019-03-01 | $21.21M 10-K · filed 2019-03-01 | $22.34M 10-K · filed 2017-02-23 | |||
| 2016-09-30 | $5.09M 10-Q · filed 2017-11-02 | $5.33M 10-Q · filed 2016-11-01 | $11.12M derived: sum of 2 quarters · filed 2017-11-02 | $15.27M 10-Q · filed 2017-11-02 | $16.09M 10-Q · filed 2016-11-01 | $20.64M derived: sum of 4 quarters · filed 2018-02-22 | ||
| 2016-06-30 | $6.03M 10-Q · filed 2017-08-03 | $6.31M 10-Q · filed 2016-08-02 | $10.18M 10-Q · filed 2017-08-03 | $10.75M 10-Q · filed 2016-08-02 | $15.55M derived: sum of 3 quarters · filed 2018-02-22 | $21.32M derived: sum of 4 quarters · filed 2018-02-22 | ||
| 2016-03-31 | $4.44M 10-Q · filed 2017-05-02 | $9.52M derived: sum of 2 quarters · filed 2018-02-22 | $15.29M derived: sum of 3 quarters · filed 2018-02-22 | $21.82M derived: sum of 4 quarters · filed 2018-02-22 | ||||
| 2015-12-31 | $5.08M derived: 10-K 12 month − 10-Q 9 month · filed 2018-02-22 | $10.85M derived: sum of 2 quarters · filed 2018-02-22 | $17.38M derived: sum of 3 quarters · filed 2018-02-22 | $22.00M 10-K · filed 2018-02-22 | $23.73M 10-K · filed 2016-02-25 | |||
| 2015-09-30 | $5.77M 10-Q · filed 2016-11-01 | $12.30M derived: sum of 2 quarters · filed 2016-11-01 | $16.91M 10-Q · filed 2016-11-01 | $24.10M derived: sum of 4 quarters · filed 2017-02-23 | ||||
| 2015-06-30 | $6.53M 10-Q · filed 2016-08-02 | $11.15M 10-Q · filed 2016-08-02 | $18.33M derived: sum of 3 quarters · filed 2017-02-23 | $24.39M derived: sum of 4 quarters · filed 2017-02-23 | ||||
| 2015-03-31 | $4.62M 10-Q · filed 2016-05-03 | $11.80M derived: sum of 2 quarters · filed 2017-02-23 | $17.86M derived: sum of 3 quarters · filed 2017-02-23 | $24.16M derived: sum of 4 quarters · filed 2017-02-23 | ||||
| 2014-12-31 | $7.18M derived: 10-K 12 month − 10-Q 9 month · filed 2017-02-23 | $13.24M derived: sum of 2 quarters · filed 2017-02-23 | $19.55M derived: sum of 3 quarters · filed 2017-02-23 | $24.15M 10-K · filed 2017-02-23 | ||||
| 2014-09-30 | $6.06M 10-Q · filed 2015-11-03 | $12.36M derived: sum of 2 quarters · filed 2015-11-03 | $16.97M 10-Q · filed 2015-11-03 | $24.16M derived: sum of 4 quarters · filed 2016-02-25 | ||||
| 2014-06-30 | $6.31M 10-Q · filed 2015-08-04 | $10.91M 10-Q · filed 2015-08-04 | $18.10M derived: sum of 3 quarters · filed 2016-02-25 | $23.63M derived: sum of 4 quarters · filed 2016-02-25 | ||||
| 2014-03-31 | $4.60M 10-Q · filed 2015-05-05 | $11.79M derived: sum of 2 quarters · filed 2016-02-25 | $17.33M derived: sum of 3 quarters · filed 2016-02-25 | $23.03M derived: sum of 4 quarters · filed 2016-02-25 | ||||
| 2013-12-31 | $7.19M derived: 10-K 12 month − 10-Q 9 month · filed 2016-02-25 | $12.72M derived: sum of 2 quarters · filed 2016-02-25 | $18.43M derived: sum of 3 quarters · filed 2016-02-25 | $22.70M 10-K · filed 2016-02-25 | ||||
| 2013-09-30 | $5.54M 10-Q · filed 2014-11-06 | $11.24M derived: sum of 2 quarters · filed 2014-11-06 | $15.51M 10-Q · filed 2014-11-06 | $22.50M derived: sum of 4 quarters · filed 2015-02-27 | ||||
| 2013-06-30 | $5.71M 10-Q · filed 2014-07-31 | $9.98M 10-Q · filed 2014-07-31 | $16.97M derived: sum of 3 quarters · filed 2015-02-27 | $24.33M derived: sum of 4 quarters · filed 2015-02-27 | ||||
| 2013-03-31 | $4.27M 10-Q · filed 2014-05-01 | $11.26M derived: sum of 2 quarters · filed 2015-02-27 | $18.63M derived: sum of 3 quarters · filed 2015-02-27 | $24.61M derived: sum of 4 quarters · filed 2015-02-27 | ||||
| 2012-12-31 | $6.99M derived: 10-K 12 month − 10-Q 9 month · filed 2015-02-27 | $14.36M derived: sum of 2 quarters · filed 2015-02-27 | $20.34M derived: sum of 3 quarters · filed 2015-02-27 | $24.60M 10-K · filed 2015-02-27 | ||||
| 2012-09-30 | $7.37M 10-Q · filed 2013-10-31 | $13.35M derived: sum of 2 quarters · filed 2013-10-31 | $17.61M 10-Q · filed 2013-10-31 | $23.57M derived: sum of 4 quarters · filed 2014-02-25 | ||||
| 2012-06-30 | $5.99M 10-Q · filed 2013-08-01 | $10.25M 10-Q · filed 2013-08-01 | $16.20M derived: sum of 3 quarters · filed 2014-02-25 | $21.12M derived: sum of 4 quarters · filed 2014-02-25 | ||||
| 2012-03-31 | $4.26M 10-Q · filed 2013-05-02 | $10.22M derived: sum of 2 quarters · filed 2014-02-25 | $15.13M derived: sum of 3 quarters · filed 2014-02-25 | $20.29M derived: sum of 4 quarters · filed 2014-02-25 | ||||
| 2011-12-31 | $5.96M derived: 10-K 12 month − 10-Q 9 month · filed 2014-02-25 | $10.87M derived: sum of 2 quarters · filed 2014-02-25 | $16.03M derived: sum of 3 quarters · filed 2014-02-25 | $20.15M 10-K · filed 2014-02-25 | ||||
| 2011-09-30 | $4.91M 10-Q · filed 2012-11-01 | $10.07M derived: sum of 2 quarters · filed 2012-11-01 | $14.19M 10-Q · filed 2012-11-01 | $19.98M derived: sum of 4 quarters · filed 2013-02-25 | ||||
| 2011-06-30 | $5.16M 10-Q · filed 2012-08-02 | $9.28M 10-Q · filed 2012-08-02 | $15.07M derived: sum of 3 quarters · filed 2013-02-25 | $19.49M derived: sum of 4 quarters · filed 2013-02-25 | ||||
| 2011-03-31 | $4.12M 10-Q · filed 2012-05-03 | $9.91M derived: sum of 2 quarters · filed 2013-02-25 | $14.34M derived: sum of 3 quarters · filed 2013-02-25 | $18.77M derived: sum of 4 quarters · filed 2013-02-25 | ||||
| 2010-12-31 | $5.79M derived: 10-K 12 month − 10-Q 9 month · filed 2013-02-25 | $10.21M derived: sum of 2 quarters · filed 2013-02-25 | $14.64M derived: sum of 3 quarters · filed 2013-02-25 | $18.35M 10-K · filed 2013-02-25 | ||||
| 2010-09-30 | $4.43M 10-Q · filed 2011-11-03 | $8.86M derived: sum of 2 quarters · filed 2011-11-03 | $12.56M 10-Q · filed 2011-11-03 | $16.61M derived: sum of 4 quarters · filed 2012-02-28 | ||||
| 2010-06-30 | $4.43M 10-Q · filed 2011-08-04 | $8.13M 10-Q · filed 2011-08-04 | $12.18M derived: sum of 3 quarters · filed 2012-02-28 | $16.22M derived: sum of 4 quarters · filed 2012-02-28 | ||||
| 2010-03-31 | $3.71M 10-Q · filed 2011-05-05 | $7.75M derived: sum of 2 quarters · filed 2012-02-28 | $11.79M derived: sum of 3 quarters · filed 2012-02-28 | $15.96M derived: sum of 4 quarters · filed 2012-02-28 | ||||
| 2009-12-31 | $4.05M derived: 10-K 12 month − 10-Q 9 month · filed 2012-02-28 | $8.09M derived: sum of 2 quarters · filed 2012-02-28 | $12.26M derived: sum of 3 quarters · filed 2012-02-28 | $15.45M 10-K · filed 2012-02-28 | ||||
| 2009-09-30 | $4.04M 10-Q · filed 2010-11-04 | $8.21M derived: sum of 2 quarters · filed 2010-11-04 | $11.40M 10-Q · filed 2010-11-04 | |||||
| 2009-06-30 | $4.17M 10-Q · filed 2010-08-04 | $7.36M 10-Q · filed 2010-08-04 | ||||||
| 2009-03-31 | $3.19M 10-Q · filed 2010-05-05 | |||||||
| 2008-12-31 | $19.43M 10-K · filed 2011-02-24 |
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