TRUSTCO BANK CORP NY Advertising Expense
TRUSTCO BANK CORP NY (TRST) reported Advertising Expense of $586.00 thousand for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-08-10.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-08-10
- TRUSTCO BANK CORP NY advertising expense for the quarter ending 2026-06-30 was $586.00K, a 92.76% increase year-over-year.
- TRUSTCO BANK CORP NY advertising expense for the quarter ending 2026-03-31 was $394.00K, a 9.14% increase year-over-year.
- TRUSTCO BANK CORP NY advertising expense for the quarter ending 2025-12-31 was $629.00K, a 6.61% increase year-over-year.
- TRUSTCO BANK CORP NY advertising expense for the quarter ending 2025-09-30 was $290.00K, a 14.45% decline year-over-year.
- TRUSTCO BANK CORP NY advertising expense for fiscal 2025 was $1.58M, a 12.15% decline from fiscal 2024.
- TRUSTCO BANK CORP NY advertising expense for fiscal 2024 was $1.80M, a 3.99% decline from fiscal 2023.
- TRUSTCO BANK CORP NY advertising expense for fiscal 2023 was $1.88M, a 8.21% decline from fiscal 2022.
- TRUSTCO BANK CORP NY advertising expense for fiscal 2022 was $2.05M, a 3.59% increase from fiscal 2021.
| Period end | Advertising Expense 3 month | Advertising Expense 6 month | Advertising Expense 9 month | Advertising Expense 12 month |
|---|---|---|---|---|
| 2026-06-30 | $586.00K 10-Q · filed 2026-08-10 | $980.00K 10-Q · filed 2026-08-10 | $1.61M derived: sum of 3 quarters · filed 2026-08-10 | $1.90M derived: sum of 4 quarters · filed 2026-08-10 |
| 2026-03-31 | $394.00K 10-Q · filed 2026-05-08 | $1.02M derived: sum of 2 quarters · filed 2026-05-08 | $1.31M derived: sum of 3 quarters · filed 2026-05-08 | $1.62M derived: sum of 4 quarters · filed 2026-08-10 |
| 2025-12-31 | $629.00K derived: 10-K 12 month − 10-Q 9 month · filed 2026-03-16 | $919.00K derived: sum of 2 quarters · filed 2026-03-16 | $1.22M derived: sum of 3 quarters · filed 2026-08-10 | $1.58M 10-K · filed 2026-03-16 |
| 2025-09-30 | $290.00K 10-Q · filed 2025-11-07 | $594.00K derived: sum of 2 quarters · filed 2026-08-10 | $955.00K 10-Q · filed 2025-11-07 | $1.54M derived: sum of 4 quarters · filed 2026-08-10 |
| 2025-06-30 | $304.00K 10-Q · filed 2026-08-10 | $665.00K 10-Q · filed 2026-08-10 | $1.25M derived: sum of 3 quarters · filed 2026-08-10 | $1.59M derived: sum of 4 quarters · filed 2026-08-10 |
| 2025-03-31 | $361.00K 10-Q · filed 2026-05-08 | $951.00K derived: sum of 2 quarters · filed 2026-05-08 | $1.29M derived: sum of 3 quarters · filed 2026-05-08 | $1.76M derived: sum of 4 quarters · filed 2026-05-08 |
| 2024-12-31 | $590.00K derived: 10-K 12 month − 10-Q 9 month · filed 2026-03-16 | $929.00K derived: sum of 2 quarters · filed 2026-03-16 | $1.40M derived: sum of 3 quarters · filed 2026-03-16 | $1.80M 10-K · filed 2026-03-16 |
| 2024-09-30 | $339.00K 10-Q · filed 2025-11-07 | $805.00K derived: sum of 2 quarters · filed 2025-11-07 | $1.21M 10-Q · filed 2025-11-07 | $1.60M derived: sum of 4 quarters · filed 2026-03-16 |
| 2024-06-30 | $466.00K 10-Q · filed 2025-08-08 | $874.00K 10-Q · filed 2025-08-08 | $1.26M derived: sum of 3 quarters · filed 2026-03-16 | $1.84M derived: sum of 4 quarters · filed 2026-03-16 |
| 2024-03-31 | $408.00K 10-Q · filed 2025-05-09 | $792.00K derived: sum of 2 quarters · filed 2026-03-16 | $1.38M derived: sum of 3 quarters · filed 2026-03-16 | $1.90M derived: sum of 4 quarters · filed 2026-03-16 |
| 2023-12-31 | $384.00K derived: 10-K 12 month − 10-Q 9 month · filed 2026-03-16 | $970.00K derived: sum of 2 quarters · filed 2026-03-16 | $1.49M derived: sum of 3 quarters · filed 2026-03-16 | $1.88M 10-K · filed 2026-03-16 |
| 2023-09-30 | $586.00K 10-Q · filed 2024-11-08 | $1.10M derived: sum of 2 quarters · filed 2024-11-08 | $1.49M 10-Q · filed 2024-11-08 | $2.03M derived: sum of 4 quarters · filed 2025-03-14 |
| 2023-06-30 | $518.00K 10-Q · filed 2024-08-09 | $908.00K 10-Q · filed 2024-08-09 | $1.44M derived: sum of 3 quarters · filed 2025-03-14 | $1.95M derived: sum of 4 quarters · filed 2025-03-14 |
| 2023-03-31 | $390.00K 10-Q · filed 2024-05-09 | $922.00K derived: sum of 2 quarters · filed 2025-03-14 | $1.43M derived: sum of 3 quarters · filed 2025-03-14 | $1.82M derived: sum of 4 quarters · filed 2025-03-14 |
| 2022-12-31 | $532.00K derived: 10-K 12 month − 10-Q 9 month · filed 2025-03-14 | $1.04M derived: sum of 2 quarters · filed 2025-03-14 | $1.43M derived: sum of 3 quarters · filed 2025-03-14 | $2.05M 10-K · filed 2025-03-14 |
| 2022-09-30 | $508.00K 10-Q · filed 2023-11-08 | $897.00K derived: sum of 2 quarters · filed 2023-11-08 | $1.51M 10-Q · filed 2023-11-08 | $2.28M derived: sum of 4 quarters · filed 2024-03-11 |
| 2022-06-30 | $389.00K 10-Q · filed 2023-08-08 | $1.01M 10-Q · filed 2023-08-08 | $1.77M derived: sum of 3 quarters · filed 2024-03-11 | $2.08M derived: sum of 4 quarters · filed 2024-03-11 |
| 2022-03-31 | $617.00K 10-Q · filed 2023-05-09 | $1.38M derived: sum of 2 quarters · filed 2024-03-11 | $1.69M derived: sum of 3 quarters · filed 2024-03-11 | $2.24M derived: sum of 4 quarters · filed 2024-03-11 |
| 2021-12-31 | $762.00K derived: 10-K 12 month − 10-Q 9 month · filed 2024-03-11 | $1.07M derived: sum of 2 quarters · filed 2024-03-11 | $1.62M derived: sum of 3 quarters · filed 2024-03-11 | $1.98M 10-K · filed 2024-03-11 |
| 2021-09-30 | $310.00K 10-Q · filed 2022-11-07 | $859.00K derived: sum of 2 quarters · filed 2022-11-07 | $1.21M 10-Q · filed 2022-11-07 | $1.74M derived: sum of 4 quarters · filed 2023-03-01 |
| 2021-06-30 | $549.00K 10-Q · filed 2022-08-08 | $903.00K 10-Q · filed 2022-08-08 | $1.43M derived: sum of 3 quarters · filed 2023-03-01 | $1.74M derived: sum of 4 quarters · filed 2023-03-01 |
| 2021-03-31 | $354.00K 10-Q · filed 2022-05-06 | $881.00K derived: sum of 2 quarters · filed 2023-03-01 | $1.19M derived: sum of 3 quarters · filed 2023-03-01 | $1.79M derived: sum of 4 quarters · filed 2023-03-01 |
| 2020-12-31 | $527.00K derived: 10-K 12 month − 10-Q 9 month · filed 2023-03-01 | $832.00K derived: sum of 2 quarters · filed 2023-03-01 | $1.43M derived: sum of 3 quarters · filed 2023-03-01 | $1.92M 10-K · filed 2023-03-01 |
| 2020-09-30 | $305.00K 10-Q · filed 2021-11-05 | $906.00K derived: sum of 2 quarters · filed 2021-11-05 | $1.39M 10-Q · filed 2021-11-05 | $1.86M derived: sum of 4 quarters · filed 2022-02-25 |
| 2020-06-30 | $601.00K 10-Q · filed 2021-08-05 | $1.09M 10-Q · filed 2021-08-05 | $1.55M derived: sum of 3 quarters · filed 2022-02-25 | $2.05M derived: sum of 4 quarters · filed 2022-02-25 |
| 2020-03-31 | $488.00K 10-Q · filed 2021-05-07 | $952.00K derived: sum of 2 quarters · filed 2022-02-25 | $1.45M derived: sum of 3 quarters · filed 2022-02-25 | $2.22M derived: sum of 4 quarters · filed 2022-02-25 |
| 2019-12-31 | $464.00K derived: 10-K 12 month − 10-Q 9 month · filed 2022-02-25 | $958.00K derived: sum of 2 quarters · filed 2022-02-25 | $1.74M derived: sum of 3 quarters · filed 2022-02-25 | $2.52M 10-K · filed 2022-02-25 |
| 2019-09-30 | $494.00K 10-Q · filed 2020-11-06 | $1.27M derived: sum of 2 quarters · filed 2020-11-06 | $2.06M 10-Q · filed 2020-11-06 | $2.93M derived: sum of 4 quarters · filed 2021-02-26 |
| 2019-06-30 | $778.00K 10-Q · filed 2020-08-06 | $1.56M 10-Q · filed 2020-08-06 | $2.44M derived: sum of 3 quarters · filed 2021-02-26 | $3.28M derived: sum of 4 quarters · filed 2021-02-26 |
| 2019-03-31 | $785.00K 10-Q · filed 2020-05-08 | $1.66M derived: sum of 2 quarters · filed 2021-02-26 | $2.50M derived: sum of 3 quarters · filed 2021-02-26 | $3.17M derived: sum of 4 quarters · filed 2021-02-26 |
| 2018-12-31 | $876.00K derived: 10-K 12 month − 10-Q 9 month · filed 2021-02-26 | $1.72M derived: sum of 2 quarters · filed 2021-02-26 | $2.39M derived: sum of 3 quarters · filed 2021-02-26 | $3.02M 10-K · filed 2021-02-26 |
| 2018-09-30 | $844.00K 10-Q · filed 2019-11-07 | $1.51M derived: sum of 2 quarters · filed 2019-11-07 | $2.14M 10-Q · filed 2019-11-07 | $2.70M derived: sum of 4 quarters · filed 2020-02-28 |
| 2018-06-30 | $670.00K 10-Q · filed 2019-08-08 | $1.30M 10-Q · filed 2019-08-08 | $1.86M derived: sum of 3 quarters · filed 2020-02-28 | $2.56M derived: sum of 4 quarters · filed 2020-02-28 |
| 2018-03-31 | $630.00K 10-Q · filed 2019-05-03 | $1.19M derived: sum of 2 quarters · filed 2020-02-28 | $1.89M derived: sum of 3 quarters · filed 2020-02-28 | $2.50M derived: sum of 4 quarters · filed 2020-02-28 |
| 2017-12-31 | $559.00K derived: 10-K 12 month − 10-Q 9 month · filed 2020-02-28 | $1.26M derived: sum of 2 quarters · filed 2020-02-28 | $1.86M derived: sum of 3 quarters · filed 2020-02-28 | $2.58M 10-K · filed 2020-02-28 |
| 2017-09-30 | $699.00K 10-Q · filed 2018-11-02 | $1.31M derived: sum of 2 quarters · filed 2018-11-02 | $2.02M 10-Q · filed 2018-11-02 | $2.75M derived: sum of 4 quarters · filed 2019-03-01 |
| 2017-06-30 | $607.00K 10-Q · filed 2018-08-08 | $1.32M 10-Q · filed 2018-08-08 | $2.05M derived: sum of 3 quarters · filed 2019-03-01 | $2.54M derived: sum of 4 quarters · filed 2019-03-01 |
| 2017-03-31 | $713.00K 10-Q · filed 2018-05-04 | $1.44M derived: sum of 2 quarters · filed 2019-03-01 | $1.93M derived: sum of 3 quarters · filed 2019-03-01 | $2.50M derived: sum of 4 quarters · filed 2019-03-01 |
| 2016-12-31 | $727.00K derived: 10-K 12 month − 10-Q 9 month · filed 2019-03-01 | $1.22M derived: sum of 2 quarters · filed 2019-03-01 | $1.79M derived: sum of 3 quarters · filed 2019-03-01 | $2.52M 10-K · filed 2019-03-01 |
| 2016-09-30 | $489.00K 10-Q · filed 2017-11-07 | $1.06M derived: sum of 2 quarters · filed 2017-11-07 | $1.79M 10-Q · filed 2017-11-07 | $2.38M derived: sum of 4 quarters · filed 2018-03-01 |
| 2016-06-30 | $570.00K 10-Q · filed 2017-08-04 | $1.30M 10-Q · filed 2017-08-04 | $1.89M derived: sum of 3 quarters · filed 2018-03-01 | $2.56M derived: sum of 4 quarters · filed 2018-03-01 |
| 2016-03-31 | $729.00K 10-Q · filed 2017-05-05 | $1.32M derived: sum of 2 quarters · filed 2018-03-01 | $1.99M derived: sum of 3 quarters · filed 2018-03-01 | $2.72M derived: sum of 4 quarters · filed 2018-03-01 |
| 2015-12-31 | $592.00K derived: 10-K 12 month − 10-Q 9 month · filed 2018-03-01 | $1.26M derived: sum of 2 quarters · filed 2018-03-01 | $1.99M derived: sum of 3 quarters · filed 2018-03-01 | $2.59M 10-K · filed 2018-03-01 |
| 2015-09-30 | $668.00K 10-Q · filed 2016-11-04 | $1.40M derived: sum of 2 quarters · filed 2016-11-04 | $2.00M 10-Q · filed 2016-11-04 | $2.60M derived: sum of 4 quarters · filed 2017-03-03 |
| 2015-06-30 | $733.00K 10-Q · filed 2016-08-05 | $1.33M 10-Q · filed 2016-08-05 | $1.94M derived: sum of 3 quarters · filed 2017-03-03 | $2.56M derived: sum of 4 quarters · filed 2017-03-03 |
| 2015-03-31 | $600.00K 10-Q · filed 2016-05-06 | $1.20M derived: sum of 2 quarters · filed 2017-03-03 | $1.83M derived: sum of 3 quarters · filed 2017-03-03 | $2.49M derived: sum of 4 quarters · filed 2017-03-03 |
| 2014-12-31 | $602.00K derived: 10-K 12 month − 10-Q 9 month · filed 2017-03-03 | $1.23M derived: sum of 2 quarters · filed 2017-03-03 | $1.89M derived: sum of 3 quarters · filed 2017-03-03 | $2.49M 10-K · filed 2017-03-03 |
| 2014-09-30 | $629.00K 10-Q · filed 2015-11-06 | $1.29M derived: sum of 2 quarters · filed 2015-11-06 | $1.89M 10-Q · filed 2015-11-06 | $2.72M derived: sum of 4 quarters · filed 2016-03-04 |
| 2014-06-30 | $657.00K 10-Q · filed 2015-08-07 | $1.26M 10-Q · filed 2015-08-07 | $2.09M derived: sum of 3 quarters · filed 2016-03-04 | $2.64M derived: sum of 4 quarters · filed 2016-03-04 |
| 2014-03-31 | $599.00K 10-Q · filed 2015-05-01 | $1.43M derived: sum of 2 quarters · filed 2016-03-04 | $1.98M derived: sum of 3 quarters · filed 2016-03-04 | $2.70M derived: sum of 4 quarters · filed 2016-03-04 |
| 2013-12-31 | $835.00K derived: 10-K 12 month − 10-Q 9 month · filed 2016-03-04 | $1.38M derived: sum of 2 quarters · filed 2016-03-04 | $2.10M derived: sum of 3 quarters · filed 2016-03-04 | $2.83M 10-K · filed 2016-03-04 |
| 2013-09-30 | $548.00K 10-Q · filed 2014-11-03 | $1.26M derived: sum of 2 quarters · filed 2014-11-03 | $1.99M 10-Q · filed 2014-11-03 | $3.03M derived: sum of 4 quarters · filed 2015-03-06 |
| 2013-06-30 | $714.00K 10-Q · filed 2014-08-04 | $1.44M 10-Q · filed 2014-08-04 | $2.48M derived: sum of 3 quarters · filed 2015-03-06 | $3.42M derived: sum of 4 quarters · filed 2015-03-06 |
| 2013-03-31 | $730.00K 10-Q · filed 2014-05-02 | $1.77M derived: sum of 2 quarters · filed 2015-03-06 | $2.70M derived: sum of 3 quarters · filed 2015-03-06 | $3.76M derived: sum of 4 quarters · filed 2015-03-06 |
| 2012-12-31 | $1.04M derived: 10-K 12 month − 10-Q 9 month · filed 2015-03-06 | $1.97M derived: sum of 2 quarters · filed 2015-03-06 | $3.03M derived: sum of 3 quarters · filed 2015-03-06 | $3.84M 10-K · filed 2015-03-06 |
| 2012-09-30 | $935.00K 10-Q · filed 2013-11-01 | $2.00M derived: sum of 2 quarters · filed 2013-11-01 | $2.80M 10-Q · filed 2013-11-01 | $3.41M derived: sum of 4 quarters · filed 2014-03-07 |
| 2012-06-30 | $1.06M 10-Q · filed 2013-08-06 | $1.87M 10-Q · filed 2013-08-06 | $2.48M derived: sum of 3 quarters · filed 2014-03-07 | $3.24M derived: sum of 4 quarters · filed 2014-03-07 |
| 2012-03-31 | $809.00K 10-Q · filed 2013-05-03 | $1.42M derived: sum of 2 quarters · filed 2014-03-07 | $2.18M derived: sum of 3 quarters · filed 2014-03-07 | $2.89M derived: sum of 4 quarters · filed 2014-03-07 |
| 2011-12-31 | $607.00K derived: 10-K 12 month − 10-Q 9 month · filed 2014-03-07 | $1.37M derived: sum of 2 quarters · filed 2014-03-07 | $2.08M derived: sum of 3 quarters · filed 2014-03-07 | $2.78M 10-K · filed 2014-03-07 |
| 2011-09-30 | $763.00K 10-Q · filed 2012-11-02 | $1.47M derived: sum of 2 quarters · filed 2012-11-02 | $2.18M 10-Q · filed 2012-11-02 | $2.99M derived: sum of 4 quarters · filed 2013-03-08 |
| 2011-06-30 | $708.00K 10-Q/A · filed 2012-08-06 | $1.41M 10-Q/A · filed 2012-08-06 | $2.23M derived: sum of 3 quarters · filed 2013-03-08 | $2.81M derived: sum of 4 quarters · filed 2013-03-08 |
| 2011-03-31 | $706.00K 10-Q · filed 2012-05-04 | $1.52M derived: sum of 2 quarters · filed 2013-03-08 | $2.10M derived: sum of 3 quarters · filed 2013-03-08 | $2.90M derived: sum of 4 quarters · filed 2013-03-08 |
| 2010-12-31 | $811.00K derived: 10-K 12 month − 10-Q 9 month · filed 2013-03-08 | $1.39M derived: sum of 2 quarters · filed 2013-03-08 | $2.19M derived: sum of 3 quarters · filed 2013-03-08 | $2.72M 10-K · filed 2013-03-08 |
| 2010-09-30 | $583.00K 10-Q · filed 2011-11-04 | $1.38M derived: sum of 2 quarters · filed 2011-11-04 | $1.91M 10-Q · filed 2011-11-04 | |
| 2010-06-30 | $796.00K 10-Q · filed 2011-08-08 | $1.32M 10-Q · filed 2011-08-08 | ||
| 2009-12-31 | $2.96M 10-K · filed 2012-03-02 |
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