TRUIST FINANCIAL CORPORATION Marketing and Advertising Expense
TRUIST FINANCIAL CORPORATION (TFC) reported Marketing and Advertising Expense of $91.00 million for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-07-31.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-07-31
- TRUIST FINANCIAL CORPORATION marketing and advertising expense for the quarter ending 2026-06-30 was $91.00M, a 10.98% increase year-over-year.
- TRUIST FINANCIAL CORPORATION marketing and advertising expense for the quarter ending 2026-03-31 was $79.00M, a 5.33% increase year-over-year.
- TRUIST FINANCIAL CORPORATION marketing and advertising expense for the quarter ending 2025-12-31 was $63.00M, a 14.86% decline year-over-year.
- TRUIST FINANCIAL CORPORATION marketing and advertising expense for the quarter ending 2025-09-30 was $79.00M, a 5.33% increase year-over-year.
- TRUIST FINANCIAL CORPORATION marketing and advertising expense for fiscal 2025 was $299.00M, a 11.57% increase from fiscal 2024.
- TRUIST FINANCIAL CORPORATION marketing and advertising expense for fiscal 2024 was $268.00M, a 3.08% increase from fiscal 2023.
- TRUIST FINANCIAL CORPORATION marketing and advertising expense for fiscal 2023 was $260.00M, a 19.00% decline from fiscal 2022.
- TRUIST FINANCIAL CORPORATION marketing and advertising expense for fiscal 2022 was $321.00M.
| Period end | Marketing and Advertising Expense 3 month | Marketing and Advertising Expense 3 month as first filed | Marketing and Advertising Expense 6 month | Marketing and Advertising Expense 6 month as first filed | Marketing and Advertising Expense 9 month | Marketing and Advertising Expense 9 month as first filed | Marketing and Advertising Expense 12 month | Marketing and Advertising Expense 12 month as first filed |
|---|---|---|---|---|---|---|---|---|
| 2026-06-30 | $91.00M 10-Q · filed 2026-07-31 | $170.00M 10-Q · filed 2026-07-31 | $233.00M derived: sum of 3 quarters · filed 2026-07-31 | $312.00M derived: sum of 4 quarters · filed 2026-07-31 | ||||
| 2026-03-31 | $79.00M 10-Q · filed 2026-05-01 | $142.00M derived: sum of 2 quarters · filed 2026-05-01 | $221.00M derived: sum of 3 quarters · filed 2026-05-01 | $303.00M derived: sum of 4 quarters · filed 2026-07-31 | ||||
| 2025-12-31 | $63.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-24 | $142.00M derived: sum of 2 quarters · filed 2026-02-24 | $224.00M derived: sum of 3 quarters · filed 2026-07-31 | $299.00M 10-K · filed 2026-02-24 | ||||
| 2025-09-30 | $79.00M 10-Q · filed 2025-10-30 | $161.00M derived: sum of 2 quarters · filed 2026-07-31 | $236.00M 10-Q · filed 2025-10-30 | $310.00M derived: sum of 4 quarters · filed 2026-07-31 | ||||
| 2025-06-30 | $82.00M 10-Q · filed 2026-07-31 | $157.00M 10-Q · filed 2026-07-31 | $231.00M derived: sum of 3 quarters · filed 2026-07-31 | $306.00M derived: sum of 4 quarters · filed 2026-07-31 | ||||
| 2025-03-31 | $75.00M 10-Q · filed 2026-05-01 | $149.00M derived: sum of 2 quarters · filed 2026-05-01 | $224.00M derived: sum of 3 quarters · filed 2026-05-01 | $287.00M derived: sum of 4 quarters · filed 2026-05-01 | ||||
| 2024-12-31 | $74.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-24 | $149.00M derived: sum of 2 quarters · filed 2026-02-24 | $212.00M derived: sum of 3 quarters · filed 2026-02-24 | $268.00M 10-K · filed 2026-02-24 | ||||
| 2024-09-30 | $75.00M 10-Q · filed 2025-10-30 | $138.00M derived: sum of 2 quarters · filed 2025-10-30 | $194.00M 10-Q · filed 2025-10-30 | $247.00M derived: sum of 4 quarters · filed 2026-02-24 | ||||
| 2024-06-30 | $63.00M 10-Q · filed 2025-07-31 | $119.00M 10-Q · filed 2025-07-31 | $172.00M derived: sum of 3 quarters · filed 2026-02-24 | $242.00M derived: sum of 4 quarters · filed 2026-02-24 | ||||
| 2024-03-31 | $56.00M 10-Q · filed 2025-04-30 | $109.00M derived: sum of 2 quarters · filed 2026-02-24 | $179.00M derived: sum of 3 quarters · filed 2026-02-24 | $248.00M derived: sum of 4 quarters · filed 2026-02-24 | ||||
| 2023-12-31 | $53.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-24 | $123.00M derived: sum of 2 quarters · filed 2026-02-24 | $192.00M derived: sum of 3 quarters · filed 2026-02-24 | $260.00M 10-K · filed 2026-02-24 | $297.00M 10-K · filed 2024-02-27 | |||
| 2023-09-30 | $70.00M 10-Q · filed 2024-11-01 | $78.00M 10-Q · filed 2023-10-31 | $139.00M derived: sum of 2 quarters · filed 2024-11-01 | $207.00M 10-Q · filed 2024-11-01 | $235.00M 10-Q · filed 2023-10-31 | $246.00M derived: sum of 4 quarters · filed 2025-02-25 | ||
| 2023-06-30 | $69.00M 10-Q · filed 2024-08-08 | $79.00M 10-Q · filed 2023-07-31 | $137.00M 10-Q · filed 2024-08-08 | $157.00M 10-Q · filed 2023-07-31 | $176.00M derived: sum of 3 quarters · filed 2025-02-25 | $281.00M derived: sum of 4 quarters · filed 2025-02-25 | ||
| 2023-03-31 | $68.00M 10-Q · filed 2024-05-09 | $78.00M 10-Q · filed 2023-05-01 | $107.00M derived: sum of 2 quarters · filed 2025-02-25 | $212.00M derived: sum of 3 quarters · filed 2025-02-25 | $305.00M derived: sum of 4 quarters · filed 2025-02-25 | |||
| 2022-12-31 | $39.00M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-25 | $144.00M derived: sum of 2 quarters · filed 2025-02-25 | $237.00M derived: sum of 3 quarters · filed 2025-02-25 | $321.00M 10-K · filed 2025-02-25 | $352.00M 10-K · filed 2023-02-28 | |||
| 2022-09-30 | $105.00M 10-Q · filed 2023-10-31 | $198.00M derived: sum of 2 quarters · filed 2023-10-31 | $282.00M 10-Q · filed 2023-10-31 | $333.00M derived: sum of 4 quarters · filed 2024-05-10 | ||||
| 2022-06-30 | $93.00M 10-Q · filed 2023-07-31 | $177.00M 10-Q · filed 2023-07-31 | $228.00M derived: sum of 3 quarters · filed 2024-05-10 | $322.00M derived: sum of 4 quarters · filed 2024-05-10 | ||||
| 2022-03-31 | $84.00M 10-Q · filed 2023-05-01 | $135.00M derived: sum of 2 quarters · filed 2024-05-10 | $229.00M derived: sum of 3 quarters · filed 2024-05-10 | $295.00M derived: sum of 4 quarters · filed 2024-05-10 | ||||
| 2021-12-31 | $51.00M derived: 8-K 12 month − 10-Q 9 month · filed 2024-05-10 | $145.00M derived: sum of 2 quarters · filed 2024-05-10 | $211.00M derived: sum of 3 quarters · filed 2024-05-10 | $277.00M 8-K · filed 2024-05-10 | $294.00M 10-K · filed 2022-02-23 | |||
| 2021-09-30 | $94.00M 10-Q · filed 2022-10-31 | $160.00M derived: sum of 2 quarters · filed 2022-10-31 | $226.00M 10-Q · filed 2022-10-31 | $284.00M derived: sum of 4 quarters · filed 2023-02-28 | ||||
| 2021-06-30 | $66.00M 10-Q · filed 2022-08-01 | $132.00M 10-Q · filed 2022-08-01 | $190.00M derived: sum of 3 quarters · filed 2023-02-28 | $265.00M derived: sum of 4 quarters · filed 2023-02-28 | ||||
| 2021-03-31 | $66.00M 10-Q · filed 2022-05-05 | $124.00M derived: sum of 2 quarters · filed 2023-02-28 | $199.00M derived: sum of 3 quarters · filed 2023-02-28 | $255.00M derived: sum of 4 quarters · filed 2023-02-28 | ||||
| 2020-12-31 | $58.00M derived: 10-K 12 month − 10-Q 9 month · filed 2023-02-28 | $133.00M derived: sum of 2 quarters · filed 2023-02-28 | $189.00M derived: sum of 3 quarters · filed 2023-02-28 | $273.00M 10-K · filed 2023-02-28 | ||||
| 2020-09-30 | $75.00M 10-Q · filed 2021-11-02 | $131.00M derived: sum of 2 quarters · filed 2021-11-02 | $215.00M 10-Q · filed 2021-11-02 | $260.00M derived: sum of 4 quarters · filed 2022-02-23 | ||||
| 2020-06-30 | $56.00M 10-Q · filed 2021-08-06 | $140.00M 10-Q · filed 2021-08-06 | $185.00M derived: sum of 3 quarters · filed 2022-02-23 | $221.00M derived: sum of 4 quarters · filed 2022-02-23 | ||||
| 2020-03-31 | $84.00M 10-Q · filed 2021-05-03 | $129.00M derived: sum of 2 quarters · filed 2022-02-23 | $165.00M derived: sum of 3 quarters · filed 2022-02-23 | $194.00M derived: sum of 4 quarters · filed 2022-02-23 | ||||
| 2019-12-31 | $45.00M derived: 10-K 12 month − 10-Q 9 month · filed 2022-02-23 | $81.00M derived: sum of 2 quarters · filed 2022-02-23 | $110.00M derived: sum of 3 quarters · filed 2022-02-23 | $137.00M 10-K · filed 2022-02-23 | ||||
| 2019-09-30 | $36.00M 10-Q · filed 2020-11-02 | $65.00M derived: sum of 2 quarters · filed 2020-11-02 | $92.00M 10-Q · filed 2020-11-02 | |||||
| 2019-06-30 | $29.00M 10-Q · filed 2020-08-04 | $56.00M 10-Q · filed 2020-08-04 | ||||||
| 2019-03-31 | $27.00M 10-Q · filed 2020-05-08 | |||||||
| 2018-12-31 | $102.00M 10-K · filed 2021-02-24 | |||||||
| 2017-12-31 | $94.00M 10-K · filed 2020-03-03 |
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