Roku, Inc. Selling and Marketing Expense
Roku, Inc. (ROKU) reported Selling and Marketing Expense of $223.22 million for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-08-06.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:SellingAndMarketingExpense · last filed 2026-08-06
- Roku, Inc. selling and marketing expense for the quarter ending 2026-06-30 was $223.22M, a 8.24% decline year-over-year.
- Roku, Inc. selling and marketing expense for the quarter ending 2026-03-31 was $221.22M, a 1.11% decline year-over-year.
- Roku, Inc. selling and marketing expense for the quarter ending 2025-12-31 was $255.33M, a 6.09% decline year-over-year.
- Roku, Inc. selling and marketing expense for the quarter ending 2025-09-30 was $242.08M, a 2.12% increase year-over-year.
- Roku, Inc. selling and marketing expense for fiscal 2025 was $964.36M, a 3.39% increase from fiscal 2024.
- Roku, Inc. selling and marketing expense for fiscal 2024 was $932.71M, a 9.74% decline from fiscal 2023.
- Roku, Inc. selling and marketing expense for fiscal 2023 was $1.03B, a 23.25% increase from fiscal 2022.
- Roku, Inc. selling and marketing expense for fiscal 2022 was $838.42M, a 84.02% increase from fiscal 2021.
| Period end | Selling and Marketing Expense 3 month | Selling and Marketing Expense 6 month | Selling and Marketing Expense 9 month | Selling and Marketing Expense 12 month |
|---|---|---|---|---|
| 2026-06-30 | $223.22M 10-Q · filed 2026-08-06 | $444.44M 10-Q · filed 2026-08-06 | $699.77M derived: sum of 3 quarters · filed 2026-08-06 | $941.85M derived: sum of 4 quarters · filed 2026-08-06 |
| 2026-03-31 | $221.22M 10-Q · filed 2026-05-01 | $476.55M derived: sum of 2 quarters · filed 2026-05-01 | $718.63M derived: sum of 3 quarters · filed 2026-05-01 | $961.88M derived: sum of 4 quarters · filed 2026-08-06 |
| 2025-12-31 | $255.33M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-13 | $497.41M derived: sum of 2 quarters · filed 2026-02-13 | $740.66M derived: sum of 3 quarters · filed 2026-08-06 | $964.36M 10-K · filed 2026-02-13 |
| 2025-09-30 | $242.08M 10-Q · filed 2025-10-31 | $485.33M derived: sum of 2 quarters · filed 2026-08-06 | $709.03M 10-Q · filed 2025-10-31 | $980.91M derived: sum of 4 quarters · filed 2026-08-06 |
| 2025-06-30 | $243.26M 10-Q · filed 2026-08-06 | $466.95M 10-Q · filed 2026-08-06 | $738.83M derived: sum of 3 quarters · filed 2026-08-06 | $975.88M derived: sum of 4 quarters · filed 2026-08-06 |
| 2025-03-31 | $223.69M 10-Q · filed 2026-05-01 | $495.58M derived: sum of 2 quarters · filed 2026-05-01 | $732.63M derived: sum of 3 quarters · filed 2026-05-01 | $954.28M derived: sum of 4 quarters · filed 2026-05-01 |
| 2024-12-31 | $271.88M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-13 | $508.93M derived: sum of 2 quarters · filed 2026-02-13 | $730.59M derived: sum of 3 quarters · filed 2026-02-13 | $932.71M 10-K · filed 2026-02-13 |
| 2024-09-30 | $237.05M 10-Q · filed 2025-10-31 | $458.70M derived: sum of 2 quarters · filed 2025-10-31 | $660.83M 10-Q · filed 2025-10-31 | $925.38M derived: sum of 4 quarters · filed 2026-02-13 |
| 2024-06-30 | $221.66M 10-Q · filed 2025-08-01 | $423.78M 10-Q · filed 2025-08-01 | $688.33M derived: sum of 3 quarters · filed 2026-02-13 | $996.03M derived: sum of 4 quarters · filed 2026-02-13 |
| 2024-03-31 | $202.12M 10-Q · filed 2025-05-02 | $466.68M derived: sum of 2 quarters · filed 2026-02-13 | $774.37M derived: sum of 3 quarters · filed 2026-02-13 | $1.00B derived: sum of 4 quarters · filed 2026-02-13 |
| 2023-12-31 | $264.55M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-13 | $572.25M derived: sum of 2 quarters · filed 2026-02-13 | $799.44M derived: sum of 3 quarters · filed 2026-02-13 | $1.03B 10-K · filed 2026-02-13 |
| 2023-09-30 | $307.69M 10-Q · filed 2024-10-31 | $534.89M derived: sum of 2 quarters · filed 2024-10-31 | $768.80M 10-Q · filed 2024-10-31 | $1.07B derived: sum of 4 quarters · filed 2025-02-14 |
| 2023-06-30 | $227.19M 10-Q · filed 2024-08-02 | $461.11M 10-Q · filed 2024-08-02 | $758.67M derived: sum of 3 quarters · filed 2025-02-14 | $968.04M derived: sum of 4 quarters · filed 2025-02-14 |
| 2023-03-31 | $233.92M 10-Q · filed 2024-04-26 | $531.48M derived: sum of 2 quarters · filed 2025-02-14 | $740.85M derived: sum of 3 quarters · filed 2025-02-14 | $925.82M derived: sum of 4 quarters · filed 2025-02-14 |
| 2022-12-31 | $297.56M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-14 | $506.93M derived: sum of 2 quarters · filed 2025-02-14 | $691.90M derived: sum of 3 quarters · filed 2025-02-14 | $838.42M 10-K · filed 2025-02-14 |
| 2022-09-30 | $209.36M 10-Q · filed 2023-11-02 | $394.33M derived: sum of 2 quarters · filed 2023-11-02 | $540.86M 10-Q · filed 2023-11-02 | $704.21M derived: sum of 4 quarters · filed 2024-02-16 |
| 2022-06-30 | $184.97M 10-Q · filed 2023-07-28 | $331.49M 10-Q · filed 2023-07-28 | $494.84M derived: sum of 3 quarters · filed 2024-02-16 | $604.54M derived: sum of 4 quarters · filed 2024-02-16 |
| 2022-03-31 | $146.52M 10-Q · filed 2023-04-27 | $309.87M derived: sum of 2 quarters · filed 2024-02-16 | $419.57M derived: sum of 3 quarters · filed 2024-02-16 | $513.25M derived: sum of 4 quarters · filed 2024-02-16 |
| 2021-12-31 | $163.35M derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-16 | $273.05M derived: sum of 2 quarters · filed 2024-02-16 | $366.73M derived: sum of 3 quarters · filed 2024-02-16 | $455.60M 10-K · filed 2024-02-16 |
| 2021-09-30 | $109.70M 10-Q · filed 2022-11-03 | $203.38M derived: sum of 2 quarters · filed 2022-11-03 | $292.25M 10-Q · filed 2022-11-03 | $388.34M derived: sum of 4 quarters · filed 2023-02-16 |
| 2021-06-30 | $93.68M 10-Q · filed 2022-07-29 | $182.55M 10-Q · filed 2022-07-29 | $278.64M derived: sum of 3 quarters · filed 2023-02-16 | $349.60M derived: sum of 4 quarters · filed 2023-02-16 |
| 2021-03-31 | $88.87M 10-Q · filed 2022-04-29 | $184.96M derived: sum of 2 quarters · filed 2023-02-16 | $255.92M derived: sum of 3 quarters · filed 2023-02-16 | $320.08M derived: sum of 4 quarters · filed 2023-02-16 |
| 2020-12-31 | $96.09M derived: 10-K 12 month − 10-Q 9 month · filed 2023-02-16 | $167.04M derived: sum of 2 quarters · filed 2023-02-16 | $231.21M derived: sum of 3 quarters · filed 2023-02-16 | $299.46M 10-K · filed 2023-02-16 |
| 2020-09-30 | $70.96M 10-Q · filed 2021-11-04 | $135.12M derived: sum of 2 quarters · filed 2021-11-04 | $203.37M 10-Q · filed 2021-11-04 | $265.18M derived: sum of 4 quarters · filed 2022-02-18 |
| 2020-06-30 | $64.16M 10-Q · filed 2021-08-05 | $132.41M 10-Q · filed 2021-08-05 | $194.23M derived: sum of 3 quarters · filed 2022-02-18 | $240.89M derived: sum of 4 quarters · filed 2022-02-18 |
| 2020-03-31 | $68.25M 10-Q · filed 2021-05-07 | $130.06M derived: sum of 2 quarters · filed 2022-02-18 | $176.73M derived: sum of 3 quarters · filed 2022-02-18 | $213.30M derived: sum of 4 quarters · filed 2022-02-18 |
| 2019-12-31 | $61.81M derived: 10-K 12 month − 10-Q 9 month · filed 2022-02-18 | $108.48M derived: sum of 2 quarters · filed 2022-02-18 | $145.05M derived: sum of 3 quarters · filed 2022-02-18 | $178.85M 10-K · filed 2022-02-18 |
| 2019-09-30 | $46.67M 10-Q · filed 2020-11-06 | $83.23M derived: sum of 2 quarters · filed 2020-11-06 | $117.04M 10-Q · filed 2020-11-06 | $151.64M derived: sum of 4 quarters · filed 2021-02-26 |
| 2019-06-30 | $36.57M 10-Q · filed 2020-08-07 | $70.38M 10-Q · filed 2020-08-07 | $104.97M derived: sum of 3 quarters · filed 2021-02-26 | $130.58M derived: sum of 4 quarters · filed 2021-02-26 |
| 2019-03-31 | $33.81M 10-Q · filed 2020-05-11 | $68.41M derived: sum of 2 quarters · filed 2021-02-26 | $94.01M derived: sum of 3 quarters · filed 2021-02-26 | $116.27M derived: sum of 4 quarters · filed 2021-02-26 |
| 2018-12-31 | $34.60M derived: 10-K 12 month − 10-Q 9 month · filed 2021-02-26 | $60.20M derived: sum of 2 quarters · filed 2021-02-26 | $82.46M derived: sum of 3 quarters · filed 2021-02-26 | $102.78M 10-K · filed 2021-02-26 |
| 2018-09-30 | $25.60M 10-Q · filed 2019-11-08 | $47.86M derived: sum of 2 quarters · filed 2019-11-08 | $68.18M 10-Q · filed 2019-11-08 | $87.31M derived: sum of 4 quarters · filed 2020-03-02 |
| 2018-06-30 | $22.26M 10-Q · filed 2019-08-09 | $42.58M 10-Q · filed 2019-08-09 | $61.71M derived: sum of 3 quarters · filed 2020-03-02 | $77.92M derived: sum of 4 quarters · filed 2020-03-02 |
| 2018-03-31 | $20.32M 10-Q · filed 2019-05-10 | $39.45M derived: sum of 2 quarters · filed 2020-03-02 | $55.66M derived: sum of 3 quarters · filed 2020-03-02 | $70.33M derived: sum of 4 quarters · filed 2020-03-02 |
| 2017-12-31 | $19.13M derived: 10-K 12 month − 10-Q 9 month · filed 2020-03-02 | $35.35M derived: sum of 2 quarters · filed 2020-03-02 | $50.01M derived: sum of 3 quarters · filed 2020-03-02 | $64.07M 10-K · filed 2020-03-02 |
| 2017-09-30 | $16.22M 10-Q · filed 2018-11-09 | $30.88M derived: sum of 2 quarters · filed 2018-11-09 | $44.94M 10-Q · filed 2018-11-09 | |
| 2017-06-30 | $14.67M 10-Q · filed 2018-08-10 | $28.72M 10-Q · filed 2018-08-10 | ||
| 2017-03-31 | $14.05M 10-Q · filed 2018-05-11 | |||
| 2016-12-31 | $52.89M 10-K · filed 2019-03-01 | |||
| 2016-10-01 | $12.84M 10-Q · filed 2017-11-09 | $39.09M 10-Q · filed 2017-11-09 | ||
| 2015-12-26 | $45.15M 10-K · filed 2018-03-01 |