Roku, Inc. Advertising Expense
Roku, Inc. (ROKU) reported Advertising Expense of $28.80 million for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-13.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-02-13
- Roku, Inc. advertising expense for fiscal 2025 was $28.80M, a 196.91% increase from fiscal 2024.
- Roku, Inc. advertising expense for fiscal 2024 was $9.70M, a 162.16% increase from fiscal 2023.
- Roku, Inc. advertising expense for fiscal 2023 was $3.70M, a 63.00% decline from fiscal 2022.
- Roku, Inc. advertising expense for fiscal 2022 was $10.00M, a 71.59% decline from fiscal 2021.
| Period end | Advertising Expense 12 month |
|---|---|
| 2025-12-31 | $28.80M 10-K · filed 2026-02-13 |
| 2024-12-31 | $9.70M 10-K · filed 2026-02-13 |
| 2023-12-31 | $3.70M 10-K · filed 2026-02-13 |
| 2022-12-31 | $10.00M 10-K · filed 2025-02-14 |
| 2021-12-31 | $35.20M 10-K · filed 2024-02-16 |
| 2020-12-31 | $7.10M 10-K · filed 2023-02-16 |
| 2019-12-31 | $7.30M 10-K · filed 2022-02-18 |
| 2018-12-31 | $3.00M 10-K · filed 2021-02-26 |
| 2017-12-31 | $3.40M 10-K · filed 2020-03-02 |
| 2016-12-31 | $3.90M 10-K · filed 2019-03-01 |
| 2015-12-26 | $4.10M 10-K · filed 2018-03-01 |