Meta Platforms, Inc. Advertising Expense
Meta Platforms, Inc. (META) reported Advertising Expense of $2.09 billion for the 12-month period ending 2025-12-31, per its 10-K filed 2026-01-29.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-01-29
- Meta Platforms, Inc. advertising expense for fiscal 2025 was $2.09B, a 1.46% increase from fiscal 2024.
- Meta Platforms, Inc. advertising expense for fiscal 2024 was $2.06B, a 1.98% increase from fiscal 2023.
- Meta Platforms, Inc. advertising expense for fiscal 2023 was $2.02B, a 23.77% decline from fiscal 2022.
- Meta Platforms, Inc. advertising expense for fiscal 2022 was $2.65B, a 11.37% decline from fiscal 2021.
| Period end | Advertising Expense 12 month |
|---|---|
| 2025-12-31 | $2.09B 10-K · filed 2026-01-29 |
| 2024-12-31 | $2.06B 10-K · filed 2026-01-29 |
| 2023-12-31 | $2.02B 10-K · filed 2026-01-29 |
| 2022-12-31 | $2.65B 10-K · filed 2025-01-30 |
| 2021-12-31 | $2.99B 10-K · filed 2024-02-02 |
| 2020-12-31 | $2.26B 10-K · filed 2023-02-02 |
| 2019-12-31 | $1.57B 10-K · filed 2022-02-03 |
| 2018-12-31 | $1.10B 10-K · filed 2021-01-28 |
| 2017-12-31 | $324.00M 10-K · filed 2020-01-30 |
| 2016-12-31 | $310.00M 10-K · filed 2019-01-31 |
| 2015-12-31 | $281.00M 10-K · filed 2018-02-01 |
| 2014-12-31 | $135.00M 10-K · filed 2017-02-03 |
| 2013-12-31 | $117.00M 10-K · filed 2016-01-28 |
| 2012-12-31 | $67.00M 10-K · filed 2015-01-29 |
| 2011-12-31 | $28.00M 10-K · filed 2014-01-31 |
| 2010-12-31 | $8.00M 10-K · filed 2013-02-01 |