Kroger Co. Advertising Expense
Kroger Co. (KR) reported Advertising Expense of $1.18 billion for the 12-month period ending 2026-01-31, per its 10-K filed 2026-03-31.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-03-31
- Kroger Co. advertising expense for fiscal 2026 was $1.18B, a 0.77% increase from fiscal 2025.
- Kroger Co. advertising expense for fiscal 2025 was $1.17B, a 7.53% increase from fiscal 2024.
- Kroger Co. advertising expense for fiscal 2024 was $1.09B, a 5.73% increase from fiscal 2023.
- Kroger Co. advertising expense for fiscal 2023 was $1.03B, a 4.67% increase from fiscal 2022.
| Period end | Advertising Expense 12 month |
|---|---|
| 2026-01-31 | $1.18B 10-K · filed 2026-03-31 |
| 2025-02-01 | $1.17B 10-K · filed 2026-03-31 |
| 2024-02-03 | $1.09B 10-K · filed 2026-03-31 |
| 2023-01-28 | $1.03B 10-K · filed 2025-04-01 |
| 2022-01-29 | $984.00M 10-K · filed 2024-04-02 |
| 2021-01-30 | $888.00M 10-K · filed 2023-03-28 |
| 2020-02-01 | $854.00M 10-K · filed 2022-03-29 |
| 2019-02-02 | $752.00M 10-K · filed 2021-03-30 |
| 2018-02-03 | $707.00M 10-K · filed 2020-04-01 |
| 2017-01-28 | $717.00M 10-K · filed 2019-04-02 |
| 2016-01-30 | $679.00M 10-K/A · filed 2018-04-18 |
| 2015-01-31 | $648.00M 10-K · filed 2017-03-28 |
| 2014-02-01 | $587.00M 10-K · filed 2016-03-29 |
| 2013-02-02 | $553.00M 10-K/A · filed 2015-04-01 |
| 2012-01-28 | $532.00M 10-K · filed 2014-04-01 |
| 2011-01-29 | $533.00M 10-K · filed 2013-04-02 |
| 2010-01-30 | $529.00M 10-K · filed 2012-03-27 |
| 2009-01-31 | $532.00M 10-K · filed 2011-03-29 |
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