INTERNATIONAL BUSINESS MACHINES CORP Marketing and Advertising Expense
INTERNATIONAL BUSINESS MACHINES CORP (IBM) reported Marketing and Advertising Expense of $1.13 billion for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-24.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-02-24
- INTERNATIONAL BUSINESS MACHINES CORP marketing and advertising expense for fiscal 2025 was $1.13B, a 3.75% decline from fiscal 2024.
- INTERNATIONAL BUSINESS MACHINES CORP marketing and advertising expense for fiscal 2024 was $1.17B, a 5.17% decline from fiscal 2023.
- INTERNATIONAL BUSINESS MACHINES CORP marketing and advertising expense for fiscal 2023 was $1.24B, a 6.99% decline from fiscal 2022.
- INTERNATIONAL BUSINESS MACHINES CORP marketing and advertising expense for fiscal 2022 was $1.33B, a 5.87% decline from fiscal 2021.
| Period end | Marketing and Advertising Expense 12 month | Marketing and Advertising Expense 12 month as first filed |
|---|---|---|
| 2025-12-31 | $1.13B 10-K · filed 2026-02-24 | |
| 2024-12-31 | $1.17B 10-K · filed 2026-02-24 | |
| 2023-12-31 | $1.24B 10-K · filed 2026-02-24 | |
| 2022-12-31 | $1.33B 10-K · filed 2025-02-25 | |
| 2021-12-31 | $1.41B 10-K · filed 2024-02-26 | |
| 2020-12-31 | $1.51B 10-K · filed 2023-02-28 | $1.54B 10-K · filed 2021-02-23 |
| 2019-12-31 | $1.59B 10-K · filed 2022-02-22 | $1.65B 10-K · filed 2020-02-25 |
| 2018-12-31 | $1.47B 10-K · filed 2021-02-23 | |
| 2017-12-31 | $1.45B 10-K · filed 2020-02-25 | |
| 2016-12-31 | $1.33B 10-K · filed 2019-02-26 | |
| 2015-12-31 | $1.29B 10-K · filed 2018-02-27 | |
| 2014-12-31 | $1.31B 10-K · filed 2017-02-28 | |
| 2013-12-31 | $1.29B 8-K · filed 2016-06-13 | |
| 2012-12-31 | $1.34B 10-K · filed 2015-02-24 | |
| 2011-12-31 | $1.37B 10-K · filed 2014-02-25 | |
| 2010-12-31 | $1.34B 10-K · filed 2013-02-26 | |
| 2009-12-31 | $1.25B 10-K · filed 2012-02-28 | |
| 2008-12-31 | $1.26B 10-K · filed 2011-02-22 |
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