GENERAC HOLDINGS INC. Selling and Marketing Expense
GENERAC HOLDINGS INC. (GNRC) reported Selling and Marketing Expense of $141.63 million for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-08-04.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:SellingAndMarketingExpense · last filed 2026-08-04
- GENERAC HOLDINGS INC. selling and marketing expense for the quarter ending 2026-06-30 was $141.63M, a 1.53% increase year-over-year.
- GENERAC HOLDINGS INC. selling and marketing expense for the quarter ending 2026-03-31 was $123.62M, a 1.94% decline year-over-year.
- GENERAC HOLDINGS INC. selling and marketing expense for the quarter ending 2025-12-31 was $144.69M, a 0.21% increase year-over-year.
- GENERAC HOLDINGS INC. selling and marketing expense for the quarter ending 2025-09-30 was $145.10M, a 0.14% decline year-over-year.
- GENERAC HOLDINGS INC. selling and marketing expense for fiscal 2025 was $555.36M, a 5.49% increase from fiscal 2024.
- GENERAC HOLDINGS INC. selling and marketing expense for fiscal 2024 was $526.45M, a 17.46% increase from fiscal 2023.
- GENERAC HOLDINGS INC. selling and marketing expense for fiscal 2023 was $448.20M, a 9.68% decline from fiscal 2022.
- GENERAC HOLDINGS INC. selling and marketing expense for fiscal 2022 was $496.26M, a 55.56% increase from fiscal 2021.
| Period end | Selling and Marketing Expense 3 month | Selling and Marketing Expense 3 month as first filed | Selling and Marketing Expense 6 month | Selling and Marketing Expense 6 month as first filed | Selling and Marketing Expense 9 month | Selling and Marketing Expense 9 month as first filed | Selling and Marketing Expense 12 month | Selling and Marketing Expense 12 month as first filed |
|---|---|---|---|---|---|---|---|---|
| 2026-06-30 | $141.63M 10-Q · filed 2026-08-04 | $265.25M 10-Q · filed 2026-08-04 | $409.94M derived: sum of 3 quarters · filed 2026-08-04 | $555.05M derived: sum of 4 quarters · filed 2026-08-04 | ||||
| 2026-03-31 | $123.62M 10-Q · filed 2026-05-05 | $268.32M derived: sum of 2 quarters · filed 2026-05-05 | $413.42M derived: sum of 3 quarters · filed 2026-05-05 | $552.92M derived: sum of 4 quarters · filed 2026-08-04 | ||||
| 2025-12-31 | $144.69M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-18 | $289.80M derived: sum of 2 quarters · filed 2026-02-18 | $429.29M derived: sum of 3 quarters · filed 2026-08-04 | $555.36M 10-K · filed 2026-02-18 | ||||
| 2025-09-30 | $145.10M 10-Q · filed 2025-11-04 | $284.60M derived: sum of 2 quarters · filed 2026-08-04 | $410.66M 10-Q · filed 2025-11-04 | $555.06M derived: sum of 4 quarters · filed 2026-08-04 | ||||
| 2025-06-30 | $139.50M 10-Q · filed 2026-08-04 | $265.56M 10-Q · filed 2026-08-04 | $409.96M derived: sum of 3 quarters · filed 2026-08-04 | $555.27M derived: sum of 4 quarters · filed 2026-08-04 | ||||
| 2025-03-31 | $126.06M 10-Q · filed 2026-05-05 | $270.46M derived: sum of 2 quarters · filed 2026-05-05 | $415.77M derived: sum of 3 quarters · filed 2026-05-05 | $543.92M derived: sum of 4 quarters · filed 2026-05-05 | ||||
| 2024-12-31 | $144.40M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-18 | $289.71M derived: sum of 2 quarters · filed 2026-02-18 | $417.86M derived: sum of 3 quarters · filed 2026-02-18 | $526.45M 10-K · filed 2026-02-18 | ||||
| 2024-09-30 | $145.31M 10-Q · filed 2025-11-04 | $273.46M derived: sum of 2 quarters · filed 2025-11-04 | $382.05M 10-Q · filed 2025-11-04 | $495.89M derived: sum of 4 quarters · filed 2026-02-18 | ||||
| 2024-06-30 | $128.15M 10-Q · filed 2025-08-05 | $236.74M 10-Q · filed 2025-08-05 | $350.58M derived: sum of 3 quarters · filed 2026-02-18 | $468.51M derived: sum of 4 quarters · filed 2026-02-18 | ||||
| 2024-03-31 | $108.59M 10-Q · filed 2025-05-06 | $222.43M derived: sum of 2 quarters · filed 2026-02-18 | $340.35M derived: sum of 3 quarters · filed 2026-02-18 | $456.10M derived: sum of 4 quarters · filed 2026-02-18 | ||||
| 2023-12-31 | $113.84M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-18 | $231.77M derived: sum of 2 quarters · filed 2026-02-18 | $347.51M derived: sum of 3 quarters · filed 2026-02-18 | $448.20M 10-K · filed 2026-02-18 | ||||
| 2023-09-30 | $117.93M 10-Q · filed 2024-11-05 | $233.67M derived: sum of 2 quarters · filed 2024-11-05 | $334.36M 10-Q · filed 2024-11-05 | $441.93M derived: sum of 4 quarters · filed 2025-02-19 | ||||
| 2023-06-30 | $115.74M 10-Q · filed 2024-08-06 | $216.43M 10-Q · filed 2024-08-06 | $324.00M derived: sum of 3 quarters · filed 2025-02-19 | $494.38M derived: sum of 4 quarters · filed 2025-02-19 | ||||
| 2023-03-31 | $100.69M 10-Q · filed 2024-05-07 | $208.26M derived: sum of 2 quarters · filed 2025-02-19 | $378.64M derived: sum of 3 quarters · filed 2025-02-19 | $498.70M derived: sum of 4 quarters · filed 2025-02-19 | ||||
| 2022-12-31 | $107.57M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-19 | $277.95M derived: sum of 2 quarters · filed 2025-02-19 | $398.02M derived: sum of 3 quarters · filed 2025-02-19 | $496.26M 10-K · filed 2025-02-19 | ||||
| 2022-09-30 | $170.38M 10-Q · filed 2023-11-07 | $290.45M derived: sum of 2 quarters · filed 2023-11-07 | $388.69M 10-Q · filed 2023-11-07 | $478.27M derived: sum of 4 quarters · filed 2024-02-21 | ||||
| 2022-06-30 | $120.07M 10-Q · filed 2023-08-08 | $218.31M 10-Q · filed 2023-08-08 | $307.89M derived: sum of 3 quarters · filed 2024-02-21 | $390.13M derived: sum of 4 quarters · filed 2024-02-21 | ||||
| 2022-03-31 | $98.24M 10-Q · filed 2023-05-09 | $187.82M derived: sum of 2 quarters · filed 2024-02-21 | $270.06M derived: sum of 3 quarters · filed 2024-02-21 | $348.84M derived: sum of 4 quarters · filed 2024-02-21 | ||||
| 2021-12-31 | $89.58M derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-21 | $171.82M derived: sum of 2 quarters · filed 2024-02-21 | $250.60M derived: sum of 3 quarters · filed 2024-02-21 | $319.02M 10-K · filed 2024-02-21 | ||||
| 2021-09-30 | $82.24M 10-Q · filed 2022-11-07 | $161.02M derived: sum of 2 quarters · filed 2022-11-07 | $229.44M 10-Q · filed 2022-11-07 | $297.25M derived: sum of 4 quarters · filed 2023-02-22 | ||||
| 2021-06-30 | $78.78M 10-Q · filed 2022-08-08 | $147.20M 10-Q · filed 2022-08-08 | $215.01M derived: sum of 3 quarters · filed 2023-02-22 | $275.91M derived: sum of 4 quarters · filed 2023-02-22 | ||||
| 2021-03-31 | $68.42M 10-Q · filed 2022-05-09 | $136.23M derived: sum of 2 quarters · filed 2023-02-22 | $197.13M derived: sum of 3 quarters · filed 2023-02-22 | $259.66M derived: sum of 4 quarters · filed 2023-02-22 | ||||
| 2020-12-31 | $67.81M derived: 10-K 12 month − 10-Q 9 month · filed 2023-02-22 | $128.71M derived: sum of 2 quarters · filed 2023-02-22 | $191.23M derived: sum of 3 quarters · filed 2023-02-22 | $246.37M 10-K · filed 2023-02-22 | ||||
| 2020-09-30 | $60.90M 10-Q · filed 2021-11-04 | $123.43M derived: sum of 2 quarters · filed 2021-11-04 | $178.57M 10-Q · filed 2021-11-04 | $237.29M derived: sum of 4 quarters · filed 2022-02-22 | ||||
| 2020-06-30 | $62.53M 10-Q · filed 2021-08-03 | $117.67M 10-Q · filed 2021-08-03 | $176.39M derived: sum of 3 quarters · filed 2022-02-22 | $235.75M derived: sum of 4 quarters · filed 2022-02-22 | ||||
| 2020-03-31 | $55.14M 10-Q · filed 2021-05-04 | $113.87M derived: sum of 2 quarters · filed 2022-02-22 | $173.22M derived: sum of 3 quarters · filed 2022-02-22 | $225.53M derived: sum of 4 quarters · filed 2022-02-22 | ||||
| 2019-12-31 | $58.73M derived: 10-K 12 month − 10-Q 9 month · filed 2022-02-22 | $118.08M derived: sum of 2 quarters · filed 2022-02-22 | $170.39M derived: sum of 3 quarters · filed 2022-02-22 | $217.68M 10-K · filed 2022-02-22 | ||||
| 2019-09-30 | $59.36M 10-Q · filed 2020-11-03 | $111.67M derived: sum of 2 quarters · filed 2020-11-03 | $158.95M 10-Q · filed 2020-11-03 | $208.97M derived: sum of 4 quarters · filed 2021-02-23 | ||||
| 2019-06-30 | $52.31M 10-Q · filed 2020-08-04 | $99.60M 10-Q · filed 2020-08-04 | $149.61M derived: sum of 3 quarters · filed 2021-02-23 | $198.60M derived: sum of 4 quarters · filed 2021-02-23 | ||||
| 2019-03-31 | $47.29M 10-Q · filed 2020-05-05 | $97.30M derived: sum of 2 quarters · filed 2021-02-23 | $146.29M derived: sum of 3 quarters · filed 2021-02-23 | $194.56M derived: sum of 4 quarters · filed 2021-02-23 | ||||
| 2018-12-31 | $50.01M derived: 10-K 12 month − 10-Q 9 month · filed 2021-02-23 | $99.00M derived: sum of 2 quarters · filed 2021-02-23 | $147.27M derived: sum of 3 quarters · filed 2021-02-23 | $191.89M 10-K · filed 2021-02-23 | ||||
| 2018-09-30 | $48.98M 10-Q · filed 2019-11-05 | $46.54M 10-Q · filed 2018-11-06 | $97.25M derived: sum of 2 quarters · filed 2019-11-05 | $141.87M 10-Q · filed 2019-11-05 | $135.27M 10-Q · filed 2018-11-06 | $191.78M derived: sum of 4 quarters · filed 2020-02-25 | ||
| 2018-06-30 | $48.27M 10-Q · filed 2019-08-06 | $46.05M 10-Q · filed 2018-08-07 | $92.89M 10-Q · filed 2019-08-06 | $88.73M 10-Q · filed 2018-08-07 | $142.79M derived: sum of 3 quarters · filed 2020-02-25 | $186.25M derived: sum of 4 quarters · filed 2020-02-25 | ||
| 2018-03-31 | $44.62M 10-Q · filed 2019-05-07 | $42.68M 10-Q · filed 2018-05-07 | $94.52M derived: sum of 2 quarters · filed 2020-02-25 | $137.98M derived: sum of 3 quarters · filed 2020-02-25 | $179.99M derived: sum of 4 quarters · filed 2020-02-25 | |||
| 2017-12-31 | $49.90M derived: 10-K 12 month − 10-Q 9 month · filed 2020-02-25 | $93.36M derived: sum of 2 quarters · filed 2020-02-25 | $135.37M derived: sum of 3 quarters · filed 2020-02-25 | $174.84M 10-K · filed 2020-02-25 | $171.75M 10-K · filed 2018-02-26 | |||
| 2017-09-30 | $43.46M 10-Q · filed 2018-11-06 | $44.40M 10-Q · filed 2017-11-06 | $85.47M derived: sum of 2 quarters · filed 2018-11-06 | $124.94M 10-Q · filed 2018-11-06 | $127.70M 10-Q · filed 2017-11-06 | $165.74M derived: sum of 4 quarters · filed 2019-02-26 | ||
| 2017-06-30 | $42.01M 10-Q · filed 2018-08-07 | $43.12M 10-Q · filed 2017-08-04 | $81.48M 10-Q · filed 2018-08-07 | $83.30M 10-Q · filed 2017-08-04 | $122.27M derived: sum of 3 quarters · filed 2019-02-26 | $166.70M derived: sum of 4 quarters · filed 2019-02-26 | ||
| 2017-03-31 | $39.47M 10-Q · filed 2018-05-07 | $40.18M 10-Q · filed 2017-05-05 | $80.26M derived: sum of 2 quarters · filed 2019-02-26 | $124.69M derived: sum of 3 quarters · filed 2019-02-26 | $167.06M derived: sum of 4 quarters · filed 2019-02-26 | |||
| 2016-12-31 | $40.80M derived: 10-K 12 month − 10-Q 9 month · filed 2019-02-26 | $85.22M derived: sum of 2 quarters · filed 2019-02-26 | $127.59M derived: sum of 3 quarters · filed 2019-02-26 | $164.86M 10-K · filed 2019-02-26 | $164.61M 10-K · filed 2017-02-24 | |||
| 2016-09-30 | $44.43M 10-Q · filed 2017-11-06 | $86.80M derived: sum of 2 quarters · filed 2017-11-06 | $124.06M 10-Q · filed 2017-11-06 | $160.99M derived: sum of 4 quarters · filed 2018-02-26 | ||||
| 2016-06-30 | $42.37M 10-Q · filed 2017-08-04 | $79.64M 10-Q · filed 2017-08-04 | $116.56M derived: sum of 3 quarters · filed 2018-02-26 | $151.28M derived: sum of 4 quarters · filed 2018-02-26 | ||||
| 2016-03-31 | $37.27M 10-Q · filed 2017-05-05 | $74.19M derived: sum of 2 quarters · filed 2018-02-26 | $108.91M derived: sum of 3 quarters · filed 2018-02-26 | $137.38M derived: sum of 4 quarters · filed 2018-02-26 | ||||
| 2015-12-31 | $36.92M derived: 10-K 12 month − 10-Q 9 month · filed 2018-02-26 | $71.64M derived: sum of 2 quarters · filed 2018-02-26 | $100.11M derived: sum of 3 quarters · filed 2018-02-26 | $130.24M 10-K · filed 2018-02-26 | ||||
| 2015-09-30 | $34.72M 10-Q · filed 2016-11-04 | $63.19M derived: sum of 2 quarters · filed 2016-11-04 | $93.32M 10-Q · filed 2016-11-04 | $123.68M derived: sum of 4 quarters · filed 2017-02-24 | ||||
| 2015-06-30 | $28.47M 10-Q · filed 2016-08-05 | $58.60M 10-Q · filed 2016-08-05 | $88.97M derived: sum of 3 quarters · filed 2017-02-24 | $121.93M derived: sum of 4 quarters · filed 2017-02-24 | ||||
| 2015-03-31 | $30.13M 10-Q · filed 2016-05-06 | $60.49M derived: sum of 2 quarters · filed 2017-02-24 | $93.45M derived: sum of 3 quarters · filed 2017-02-24 | $122.57M derived: sum of 4 quarters · filed 2017-02-24 | ||||
| 2014-12-31 | $30.36M derived: 10-K 12 month − 10-Q 9 month · filed 2017-02-24 | $63.32M derived: sum of 2 quarters · filed 2017-02-24 | $92.44M derived: sum of 3 quarters · filed 2017-02-24 | $120.41M 10-K · filed 2017-02-24 | ||||
| 2014-09-30 | $32.96M 10-Q · filed 2015-11-06 | $62.08M derived: sum of 2 quarters · filed 2015-11-06 | $90.05M 10-Q · filed 2015-11-06 | $114.51M derived: sum of 4 quarters · filed 2016-02-26 | ||||
| 2014-06-30 | $29.11M 10-Q · filed 2015-08-07 | $57.08M 10-Q · filed 2015-08-07 | $81.55M derived: sum of 3 quarters · filed 2016-02-26 | $105.85M derived: sum of 4 quarters · filed 2016-02-26 | ||||
| 2014-03-31 | $27.97M 10-Q · filed 2015-05-08 | $52.44M derived: sum of 2 quarters · filed 2016-02-26 | $76.73M derived: sum of 3 quarters · filed 2016-02-26 | $103.80M derived: sum of 4 quarters · filed 2016-02-26 | ||||
| 2013-12-31 | $24.47M derived: 10-K 12 month − 10-Q 9 month · filed 2016-02-26 | $48.76M derived: sum of 2 quarters · filed 2016-02-26 | $75.83M derived: sum of 3 quarters · filed 2016-02-26 | $107.52M 10-K · filed 2016-02-26 | ||||
| 2013-09-30 | $24.30M 10-Q · filed 2014-11-07 | $51.37M derived: sum of 2 quarters · filed 2014-11-07 | $83.05M 10-Q · filed 2014-11-07 | $110.84M derived: sum of 4 quarters · filed 2015-02-27 | ||||
| 2013-06-30 | $27.07M 10-Q · filed 2014-08-07 | $58.75M 10-Q · filed 2014-08-07 | $86.54M derived: sum of 3 quarters · filed 2015-02-27 | $112.95M derived: sum of 4 quarters · filed 2015-02-27 | ||||
| 2013-03-31 | $31.68M 10-Q · filed 2014-05-08 | $59.47M derived: sum of 2 quarters · filed 2015-02-27 | $85.88M derived: sum of 3 quarters · filed 2015-02-27 | $108.00M derived: sum of 4 quarters · filed 2015-02-27 | ||||
| 2012-12-31 | $27.79M derived: 10-K 12 month − 10-Q 9 month · filed 2015-02-27 | $54.20M derived: sum of 2 quarters · filed 2015-02-27 | $76.32M derived: sum of 3 quarters · filed 2015-02-27 | $101.45M 10-K · filed 2015-02-27 | ||||
| 2012-09-30 | $26.41M 10-Q · filed 2013-11-05 | $48.53M derived: sum of 2 quarters · filed 2013-11-05 | $73.66M 10-Q · filed 2013-11-05 | $98.78M derived: sum of 4 quarters · filed 2014-03-03 | ||||
| 2012-06-30 | $22.12M 10-Q · filed 2013-08-07 | $47.25M 10-Q · filed 2013-08-07 | $72.37M derived: sum of 3 quarters · filed 2014-03-03 | $93.40M derived: sum of 4 quarters · filed 2014-03-03 | ||||
| 2012-03-31 | $25.13M 10-Q · filed 2013-05-07 | $50.25M derived: sum of 2 quarters · filed 2014-03-03 | $71.28M derived: sum of 3 quarters · filed 2014-03-03 | $88.60M derived: sum of 4 quarters · filed 2014-03-03 | ||||
| 2011-12-31 | $25.13M derived: 10-K 12 month − 10-Q/A 9 month · filed 2014-03-03 | $46.15M derived: sum of 2 quarters · filed 2014-03-03 | $63.47M derived: sum of 3 quarters · filed 2014-03-03 | $77.78M 10-K · filed 2014-03-03 | ||||
| 2011-09-30 | $21.03M 10-Q/A · filed 2012-11-08 | $38.34M derived: sum of 2 quarters · filed 2012-11-08 | $52.65M 10-Q/A · filed 2012-11-08 | $67.19M derived: sum of 4 quarters · filed 2013-03-13 | ||||
| 2011-06-30 | $17.32M 10-Q · filed 2012-08-07 | $31.62M 10-Q · filed 2012-08-07 | $46.16M derived: sum of 3 quarters · filed 2013-03-13 | $61.45M derived: sum of 4 quarters · filed 2013-03-13 | ||||
| 2011-03-31 | $14.30M 10-Q · filed 2012-05-08 | $28.84M derived: sum of 2 quarters · filed 2013-03-13 | $44.14M derived: sum of 3 quarters · filed 2013-03-13 | $57.95M derived: sum of 4 quarters · filed 2013-03-13 | ||||
| 2010-12-31 | $14.54M derived: 10-K 12 month − 10-Q 9 month · filed 2013-03-13 | $29.83M derived: sum of 2 quarters · filed 2013-03-13 | $43.64M derived: sum of 3 quarters · filed 2013-03-13 | $57.95M 10-K · filed 2013-03-13 | ||||
| 2010-09-30 | $15.29M 10-Q · filed 2011-11-14 | $29.10M derived: sum of 2 quarters · filed 2011-11-14 | $43.42M 10-Q · filed 2011-11-14 | |||||
| 2010-06-30 | $13.81M 10-Q · filed 2011-08-12 | $28.12M 10-Q · filed 2011-08-12 | ||||||
| 2009-12-31 | $59.82M 10-K · filed 2012-03-09 |
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