GENERAL MOTORS COMPANY Marketing and Advertising Expense
GENERAL MOTORS COMPANY (GM) reported Marketing and Advertising Expense of $5.50 billion for the 12-month period ending 2013-12-31, per its 10-K filed 2014-02-06.
Discontinued › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2014-02-06
- GENERAL MOTORS COMPANY marketing and advertising expense for fiscal 2013 was $5.50B, a 1.85% increase from fiscal 2012.
- GENERAL MOTORS COMPANY marketing and advertising expense for fiscal 2012 was $5.40B, a 3.85% increase from fiscal 2011.
- GENERAL MOTORS COMPANY marketing and advertising expense for fiscal 2011 was $5.20B, a 9.66% increase from fiscal 2010.
- GENERAL MOTORS COMPANY marketing and advertising expense for fiscal 2010 was $4.74B.
| Period end | Marketing and Advertising Expense 12 month | Marketing and Advertising Expense 12 month as first filed |
|---|---|---|
| 2013-12-31 | $5.50B 10-K · filed 2014-02-06 | |
| 2012-12-31 | $5.40B 10-K · filed 2014-02-06 | $5.37B 10-K · filed 2013-02-15 |
| 2011-12-31 | $5.20B 10-K · filed 2014-02-06 | $5.21B 10-K · filed 2013-02-15 |
| 2010-12-31 | $4.74B 10-K · filed 2013-02-15 |
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