FIRST HORIZON CORP Marketing and Advertising Expense
FIRST HORIZON CORP (FHN) reported Marketing and Advertising Expense of $17.00 million for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-08-06.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-08-06
- FIRST HORIZON CORP marketing and advertising expense for the quarter ending 2026-06-30 was $17.00M, a 21.43% increase year-over-year.
- FIRST HORIZON CORP marketing and advertising expense for the quarter ending 2026-03-31 was $10.00M, a 0.00% change year-over-year.
- FIRST HORIZON CORP marketing and advertising expense for the quarter ending 2025-12-31 was $18.00M, a 63.64% increase year-over-year.
- FIRST HORIZON CORP marketing and advertising expense for the quarter ending 2025-09-30 was $12.00M, a 14.29% decline year-over-year.
- FIRST HORIZON CORP marketing and advertising expense for fiscal 2025 was $54.00M, a 12.50% increase from fiscal 2024.
- FIRST HORIZON CORP marketing and advertising expense for fiscal 2024 was $48.00M, a 32.39% decline from fiscal 2023.
- FIRST HORIZON CORP marketing and advertising expense for fiscal 2023 was $71.00M, a 42.00% increase from fiscal 2022.
- FIRST HORIZON CORP marketing and advertising expense for fiscal 2022 was $50.00M, a 35.14% increase from fiscal 2021.
| Period end | Marketing and Advertising Expense 3 month | Marketing and Advertising Expense 6 month | Marketing and Advertising Expense 9 month | Marketing and Advertising Expense 12 month | Marketing and Advertising Expense 12 month as first filed |
|---|---|---|---|---|---|
| 2026-06-30 | $17.00M 10-Q · filed 2026-08-06 | $27.00M 10-Q · filed 2026-08-06 | $45.00M derived: sum of 3 quarters · filed 2026-08-06 | $57.00M derived: sum of 4 quarters · filed 2026-08-06 | |
| 2026-03-31 | $10.00M 10-Q · filed 2026-05-07 | $28.00M derived: sum of 2 quarters · filed 2026-05-07 | $40.00M derived: sum of 3 quarters · filed 2026-05-07 | $54.00M derived: sum of 4 quarters · filed 2026-08-06 | |
| 2025-12-31 | $18.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-26 | $30.00M derived: sum of 2 quarters · filed 2026-02-26 | $44.00M derived: sum of 3 quarters · filed 2026-08-06 | $54.00M 10-K · filed 2026-02-26 | |
| 2025-09-30 | $12.00M 10-Q · filed 2025-11-06 | $26.00M derived: sum of 2 quarters · filed 2026-08-06 | $36.00M 10-Q · filed 2025-11-06 | $47.00M derived: sum of 4 quarters · filed 2026-08-06 | |
| 2025-06-30 | $14.00M 10-Q · filed 2026-08-06 | $24.00M 10-Q · filed 2026-08-06 | $35.00M derived: sum of 3 quarters · filed 2026-08-06 | $49.00M derived: sum of 4 quarters · filed 2026-08-06 | |
| 2025-03-31 | $10.00M 10-Q · filed 2026-05-07 | $21.00M derived: sum of 2 quarters · filed 2026-05-07 | $35.00M derived: sum of 3 quarters · filed 2026-05-07 | $49.00M derived: sum of 4 quarters · filed 2026-05-07 | |
| 2024-12-31 | $11.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-26 | $25.00M derived: sum of 2 quarters · filed 2026-02-26 | $39.00M derived: sum of 3 quarters · filed 2026-02-26 | $48.00M 10-K · filed 2026-02-26 | |
| 2024-09-30 | $14.00M 10-Q · filed 2025-11-06 | $28.00M derived: sum of 2 quarters · filed 2025-11-06 | $37.00M 10-Q · filed 2025-11-06 | $60.00M derived: sum of 4 quarters · filed 2026-02-26 | |
| 2024-06-30 | $14.00M 10-Q · filed 2025-08-07 | $22.00M 10-Q · filed 2025-08-07 | $46.00M derived: sum of 3 quarters · filed 2026-02-26 | $62.00M derived: sum of 4 quarters · filed 2026-02-26 | |
| 2024-03-31 | $8.00M 10-Q · filed 2025-05-07 | $32.00M derived: sum of 2 quarters · filed 2026-02-26 | $48.00M derived: sum of 3 quarters · filed 2026-02-26 | $65.00M derived: sum of 4 quarters · filed 2026-02-26 | |
| 2023-12-31 | $24.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-26 | $40.00M derived: sum of 2 quarters · filed 2026-02-26 | $57.00M derived: sum of 3 quarters · filed 2026-02-26 | $71.00M 10-K · filed 2026-02-26 | |
| 2023-09-30 | $16.00M 10-Q · filed 2024-11-07 | $33.00M derived: sum of 2 quarters · filed 2024-11-07 | $47.00M 10-Q · filed 2024-11-07 | $63.00M derived: sum of 4 quarters · filed 2025-02-27 | |
| 2023-06-30 | $17.00M 10-Q · filed 2024-08-02 | $31.00M 10-Q · filed 2024-08-02 | $47.00M derived: sum of 3 quarters · filed 2025-02-27 | $59.00M derived: sum of 4 quarters · filed 2025-02-27 | |
| 2023-03-31 | $14.00M 10-Q · filed 2024-05-03 | $30.00M derived: sum of 2 quarters · filed 2025-02-27 | $42.00M derived: sum of 3 quarters · filed 2025-02-27 | $52.00M derived: sum of 4 quarters · filed 2025-02-27 | |
| 2022-12-31 | $16.00M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-27 | $28.00M derived: sum of 2 quarters · filed 2025-02-27 | $38.00M derived: sum of 3 quarters · filed 2025-02-27 | $50.00M 10-K · filed 2025-02-27 | |
| 2022-09-30 | $12.00M 10-Q · filed 2023-11-07 | $22.00M derived: sum of 2 quarters · filed 2023-11-07 | $34.00M 10-Q · filed 2023-11-07 | $47.00M derived: sum of 4 quarters · filed 2024-02-23 | |
| 2022-06-30 | $10.00M 10-Q · filed 2023-08-04 | $21.00M 10-Q · filed 2023-08-04 | $35.00M derived: sum of 3 quarters · filed 2024-02-23 | $49.00M derived: sum of 4 quarters · filed 2024-02-23 | |
| 2022-03-31 | $11.00M 10-Q · filed 2023-05-08 | $25.00M derived: sum of 2 quarters · filed 2024-02-23 | $39.00M derived: sum of 3 quarters · filed 2024-02-23 | $44.00M derived: sum of 4 quarters · filed 2024-02-23 | |
| 2021-12-31 | $14.00M derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-23 | $28.00M derived: sum of 2 quarters · filed 2024-02-23 | $33.00M derived: sum of 3 quarters · filed 2024-02-23 | $37.00M 10-K · filed 2024-02-23 | |
| 2021-09-30 | $14.00M 10-Q · filed 2022-11-07 | $19.00M derived: sum of 2 quarters · filed 2022-11-07 | $23.00M 10-Q · filed 2022-11-07 | ||
| 2021-06-30 | $5.00M 10-Q · filed 2022-08-04 | $9.00M 10-Q · filed 2022-08-04 | |||
| 2021-03-31 | $4.00M 10-Q · filed 2022-05-06 | ||||
| 2020-12-31 | $18.00M 10-K · filed 2023-03-01 | ||||
| 2020-06-30 | $2.52M 10-Q · filed 2020-08-05 | $9.98M 10-Q · filed 2020-08-05 | $24.52M derived: sum of 3 quarters · filed 2022-03-01 | $31.16M derived: sum of 4 quarters · filed 2022-03-01 | |
| 2020-03-31 | $7.46M 10-Q · filed 2020-05-08 | $21.99M derived: sum of 2 quarters · filed 2022-03-01 | $28.64M derived: sum of 3 quarters · filed 2022-03-01 | $34.21M derived: sum of 4 quarters · filed 2022-03-01 | |
| 2019-12-31 | $14.54M derived: 10-K 12 month − 10-Q 9 month · filed 2022-03-01 | $21.18M derived: sum of 2 quarters · filed 2022-03-01 | $26.76M derived: sum of 3 quarters · filed 2022-03-01 | $34.00M 10-K · filed 2022-03-01 | $34.36M 10-K · filed 2020-02-28 |
| 2019-09-30 | $6.65M 10-Q · filed 2019-11-08 | $12.22M derived: sum of 2 quarters · filed 2020-08-05 | $19.46M 10-Q · filed 2019-11-08 | $27.43M derived: sum of 4 quarters · filed 2021-02-25 | |
| 2019-06-30 | $5.57M 10-Q · filed 2020-08-05 | $12.82M 10-Q · filed 2020-08-05 | $20.78M derived: sum of 3 quarters · filed 2021-02-25 | $29.15M derived: sum of 4 quarters · filed 2021-02-25 | |
| 2019-03-31 | $7.24M 10-Q · filed 2020-05-08 | $15.21M derived: sum of 2 quarters · filed 2021-02-25 | $23.57M derived: sum of 3 quarters · filed 2021-02-25 | $28.64M derived: sum of 4 quarters · filed 2021-02-25 | |
| 2018-12-31 | $7.97M derived: 10-K 12 month − 10-Q 9 month · filed 2021-02-25 | $16.33M derived: sum of 2 quarters · filed 2021-02-25 | $21.40M derived: sum of 3 quarters · filed 2021-02-25 | $25.00M 10-K · filed 2021-02-25 | $24.75M 10-K · filed 2019-02-28 |
| 2018-09-30 | $8.37M 10-Q · filed 2019-11-08 | $13.44M derived: sum of 2 quarters · filed 2019-11-08 | $17.03M 10-Q · filed 2019-11-08 | $22.35M derived: sum of 4 quarters · filed 2020-02-28 | |
| 2018-06-30 | $5.07M 10-Q · filed 2019-08-07 | $8.67M 10-Q · filed 2019-08-07 | $13.98M derived: sum of 3 quarters · filed 2020-02-28 | $19.19M derived: sum of 4 quarters · filed 2020-02-28 | |
| 2018-03-31 | $3.60M 10-Q · filed 2019-05-08 | $8.91M derived: sum of 2 quarters · filed 2020-02-28 | $14.12M derived: sum of 3 quarters · filed 2020-02-28 | $18.21M derived: sum of 4 quarters · filed 2020-02-28 | |
| 2017-12-31 | $5.31M derived: 10-K 12 month − 10-Q 9 month · filed 2020-02-28 | $10.52M derived: sum of 2 quarters · filed 2020-02-28 | $14.61M derived: sum of 3 quarters · filed 2020-02-28 | $19.21M 10-K · filed 2020-02-28 | |
| 2017-09-30 | $5.21M 10-Q · filed 2018-11-07 | $9.30M derived: sum of 2 quarters · filed 2018-11-07 | $13.90M 10-Q · filed 2018-11-07 | $19.99M derived: sum of 4 quarters · filed 2019-02-28 | |
| 2017-06-30 | $4.09M 10-Q · filed 2018-08-07 | $8.70M 10-Q · filed 2018-08-07 | $14.79M derived: sum of 3 quarters · filed 2019-02-28 | $20.85M derived: sum of 4 quarters · filed 2019-02-28 | |
| 2017-03-31 | $4.60M 10-Q · filed 2018-05-08 | $10.69M derived: sum of 2 quarters · filed 2019-02-28 | $16.76M derived: sum of 3 quarters · filed 2019-02-28 | $21.24M derived: sum of 4 quarters · filed 2019-02-28 | |
| 2016-12-31 | $6.09M derived: 10-K 12 month − 10-Q 9 month · filed 2019-02-28 | $12.16M derived: sum of 2 quarters · filed 2019-02-28 | $16.64M derived: sum of 3 quarters · filed 2019-02-28 | $21.61M 10-K · filed 2019-02-28 | |
| 2016-09-30 | $6.07M 10-Q · filed 2017-11-07 | $10.55M derived: sum of 2 quarters · filed 2017-11-07 | $15.52M 10-Q · filed 2017-11-07 | $20.79M derived: sum of 4 quarters · filed 2018-02-28 | |
| 2016-06-30 | $4.48M 10-Q · filed 2017-08-08 | $9.45M 10-Q · filed 2017-08-08 | $14.73M derived: sum of 3 quarters · filed 2018-02-28 | $19.56M derived: sum of 4 quarters · filed 2018-02-28 | |
| 2016-03-31 | $4.97M 10-Q · filed 2017-05-08 | $10.25M derived: sum of 2 quarters · filed 2018-02-28 | $15.08M derived: sum of 3 quarters · filed 2018-02-28 | $19.43M derived: sum of 4 quarters · filed 2018-02-28 | |
| 2015-12-31 | $5.27M derived: 10-K 12 month − 10-Q 9 month · filed 2018-02-28 | $10.11M derived: sum of 2 quarters · filed 2018-02-28 | $14.45M derived: sum of 3 quarters · filed 2018-02-28 | $19.19M 10-K · filed 2018-02-28 | |
| 2015-09-30 | $4.83M 10-Q · filed 2016-11-07 | $9.18M derived: sum of 2 quarters · filed 2016-11-07 | $13.91M 10-Q · filed 2016-11-07 | $17.99M derived: sum of 4 quarters · filed 2017-02-27 | |
| 2015-06-30 | $4.35M 10-Q · filed 2016-08-08 | $9.08M 10-Q · filed 2016-08-08 | $13.16M derived: sum of 3 quarters · filed 2017-02-27 | $17.55M derived: sum of 4 quarters · filed 2017-02-27 | |
| 2015-03-31 | $4.73M 10-Q · filed 2016-05-06 | $8.81M derived: sum of 2 quarters · filed 2017-02-27 | $13.20M derived: sum of 3 quarters · filed 2017-02-27 | $17.51M derived: sum of 4 quarters · filed 2017-02-27 | |
| 2014-12-31 | $4.08M derived: 10-K 12 month − 10-Q 9 month · filed 2017-02-27 | $8.46M derived: sum of 2 quarters · filed 2017-02-27 | $12.78M derived: sum of 3 quarters · filed 2017-02-27 | $18.68M 10-K · filed 2017-02-27 | |
| 2014-09-30 | $4.39M 10-Q · filed 2015-11-05 | $8.70M derived: sum of 2 quarters · filed 2015-11-05 | $14.61M 10-Q · filed 2015-11-05 | $19.29M derived: sum of 4 quarters · filed 2016-02-25 | |
| 2014-06-30 | $4.31M 10-Q · filed 2015-08-05 | $10.22M 10-Q · filed 2015-08-05 | $14.90M derived: sum of 3 quarters · filed 2016-02-25 | $20.39M derived: sum of 4 quarters · filed 2016-02-25 | |
| 2014-03-31 | $5.91M 10-Q · filed 2015-05-07 | $10.59M derived: sum of 2 quarters · filed 2016-02-25 | $16.08M derived: sum of 3 quarters · filed 2016-02-25 | $20.20M derived: sum of 4 quarters · filed 2016-02-25 | |
| 2013-12-31 | $4.68M derived: 10-K 12 month − 10-Q 9 month · filed 2016-02-25 | $10.17M derived: sum of 2 quarters · filed 2016-02-25 | $14.29M derived: sum of 3 quarters · filed 2016-02-25 | $18.24M 10-K · filed 2016-02-25 | |
| 2013-09-30 | $5.49M 10-Q · filed 2014-11-06 | $9.61M derived: sum of 2 quarters · filed 2014-11-06 | $13.55M 10-Q · filed 2014-11-06 | $19.47M derived: sum of 4 quarters · filed 2015-10-19 | |
| 2013-06-30 | $4.12M 10-Q · filed 2014-08-07 | $8.07M 10-Q · filed 2014-08-07 | $13.98M derived: sum of 3 quarters · filed 2015-10-19 | $18.10M derived: sum of 4 quarters · filed 2015-10-19 | |
| 2013-03-31 | $3.95M 10-Q · filed 2014-05-08 | $9.86M derived: sum of 2 quarters · filed 2015-10-19 | $13.98M derived: sum of 3 quarters · filed 2015-10-19 | $17.14M derived: sum of 4 quarters · filed 2015-10-19 | |
| 2012-12-31 | $5.92M derived: 8-K 12 month − 10-Q 9 month · filed 2015-10-19 | $10.04M derived: sum of 2 quarters · filed 2015-10-19 | $13.19M derived: sum of 3 quarters · filed 2015-10-19 | $17.44M 8-K · filed 2015-10-19 | |
| 2012-09-30 | $4.12M 10-Q · filed 2013-11-07 | $7.27M derived: sum of 2 quarters · filed 2013-11-07 | $11.52M 10-Q · filed 2013-11-07 | $16.49M derived: sum of 4 quarters · filed 2014-02-27 | |
| 2012-06-30 | $3.15M 10-Q · filed 2013-08-07 | $7.40M 10-Q · filed 2013-08-07 | $12.37M derived: sum of 3 quarters · filed 2014-02-27 | $16.94M derived: sum of 4 quarters · filed 2014-02-27 | |
| 2012-03-31 | $4.25M 10-Q · filed 2012-05-08 | $9.21M derived: sum of 2 quarters · filed 2014-02-27 | $13.79M derived: sum of 3 quarters · filed 2014-02-27 | $17.42M derived: sum of 4 quarters · filed 2014-02-27 | |
| 2011-12-31 | $4.96M derived: 10-K 12 month − 10-Q 9 month · filed 2014-02-27 | $9.54M derived: sum of 2 quarters · filed 2014-02-27 | $13.17M derived: sum of 3 quarters · filed 2014-02-27 | $16.88M 10-K · filed 2014-02-27 | |
| 2011-09-30 | $4.57M 10-Q · filed 2012-11-08 | $8.20M derived: sum of 2 quarters · filed 2012-11-08 | $11.92M 10-Q · filed 2012-11-08 | ||
| 2011-06-30 | $3.56M 10-Q · filed 2012-08-08 | $7.35M 10-Q · filed 2012-08-08 | |||
| 2011-03-31 | $3.79M 10-Q · filed 2012-05-08 | ||||
| 2010-12-31 | $22.84M 10-K · filed 2013-02-27 | ||||
| 2010-09-30 | $6.51M 10-Q · filed 2011-11-08 | $12.08M derived: sum of 2 quarters · filed 2011-11-08 | $17.15M 10-Q · filed 2011-11-08 | ||
| 2010-06-30 | $5.57M 10-Q/A · filed 2011-08-31 | $10.82M 10-Q/A · filed 2011-08-31 | |||
| 2009-12-31 | $21.86M 10-K · filed 2012-02-28 |
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