Ford Motor Co Advertising Expense
Ford Motor Co (F) reported Advertising Expense of $2.70 billion for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-11.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-02-11
- Ford Motor Co advertising expense for fiscal 2025 was $2.70B, a 3.57% decline from fiscal 2024.
- Ford Motor Co advertising expense for fiscal 2024 was $2.80B, a 12.00% increase from fiscal 2023.
- Ford Motor Co advertising expense for fiscal 2023 was $2.50B, a 13.64% increase from fiscal 2022.
- Ford Motor Co advertising expense for fiscal 2022 was $2.20B, a 29.03% decline from fiscal 2021.
| Period end | Advertising Expense 12 month |
|---|---|
| 2025-12-31 | $2.70B 10-K · filed 2026-02-11 |
| 2024-12-31 | $2.80B 10-K · filed 2026-02-11 |
| 2023-12-31 | $2.50B 10-K · filed 2026-02-11 |
| 2022-12-31 | $2.20B 10-K · filed 2025-02-06 |
| 2021-12-31 | $3.10B 10-K · filed 2024-02-07 |
| 2020-12-31 | $2.80B 10-K · filed 2023-02-03 |
| 2019-12-31 | $3.60B 10-K · filed 2022-02-04 |
| 2018-12-31 | $4.00B 10-K · filed 2021-02-05 |
| 2017-12-31 | $4.10B 10-K · filed 2020-02-05 |
| 2016-12-31 | $4.30B 10-K · filed 2019-02-21 |
| 2015-12-31 | $4.30B 10-K · filed 2018-02-08 |
| 2014-12-31 | $4.30B 10-K · filed 2017-02-09 |
| 2013-12-31 | $4.40B 10-K · filed 2016-02-11 |
| 2012-12-31 | $4.00B 10-K · filed 2015-02-13 |
| 2011-12-31 | $4.10B 10-K · filed 2014-02-18 |
| 2010-12-31 | $3.90B 10-K · filed 2013-02-19 |
| 2009-12-31 | $3.20B 10-K · filed 2012-02-21 |
| 2008-12-31 | $4.50B 10-K · filed 2011-02-28 |
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