DARDEN RESTAURANTS, INC. Advertising Expense
DARDEN RESTAURANTS, INC. (DRI) reported Advertising Expense of $252.30 million for the 12-month period ending 2014-05-25, per its 10-K filed 2014-07-18.
Discontinued › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2014-07-18
- DARDEN RESTAURANTS, INC. advertising expense for fiscal 2014 was $252.30M, a 4.65% increase from fiscal 2013.
- DARDEN RESTAURANTS, INC. advertising expense for fiscal 2013 was $241.10M, a 11.83% increase from fiscal 2012.
- DARDEN RESTAURANTS, INC. advertising expense for fiscal 2012 was $215.60M, a 36.63% decline from fiscal 2011.
- DARDEN RESTAURANTS, INC. advertising expense for fiscal 2011 was $340.20M, a 9.07% increase from fiscal 2010.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2014-05-25 | $252.30M 10-K · filed 2014-07-18 | |
| 2013-05-26 | $241.10M 10-K · filed 2014-07-18 | $409.20M 10-K · filed 2013-07-19 |
| 2012-05-27 | $215.60M 10-K · filed 2014-07-18 | $357.20M 10-K · filed 2012-07-20 |
| 2011-05-29 | $340.20M 10-K · filed 2013-07-19 | |
| 2010-05-30 | $311.90M 10-K · filed 2012-07-20 | |
| 2009-05-31 | $308.30M 10-K · filed 2011-07-22 |
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