DOLLAR GENERAL CORP Advertising Expense
DOLLAR GENERAL CORP (DG) reported Advertising Expense of $130.90 million for the 12-month period ending 2026-01-30, per its 10-K filed 2026-03-20.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-03-20
- DOLLAR GENERAL CORP advertising expense for fiscal 2026 was $130.90M, a 6.51% increase from fiscal 2025.
- DOLLAR GENERAL CORP advertising expense for fiscal 2025 was $122.90M, a 5.90% decline from fiscal 2024.
- DOLLAR GENERAL CORP advertising expense for fiscal 2024 was $130.60M, a 3.65% increase from fiscal 2023.
- DOLLAR GENERAL CORP advertising expense for fiscal 2023 was $126.00M, a 7.51% increase from fiscal 2022.
| Period end | Advertising Expense 12 month |
|---|---|
| 2026-01-30 | $130.90M 10-K · filed 2026-03-20 |
| 2025-01-31 | $122.90M 10-K · filed 2026-03-20 |
| 2024-02-02 | $130.60M 10-K · filed 2026-03-20 |
| 2023-02-03 | $126.00M 10-K · filed 2025-03-21 |
| 2022-01-28 | $117.20M 10-K · filed 2024-03-25 |
| 2021-01-29 | $107.40M 10-K · filed 2023-03-24 |
| 2020-01-31 | $91.00M 10-K · filed 2022-03-18 |
| 2019-02-01 | $70.50M 10-K · filed 2021-03-19 |
| 2018-02-02 | $68.80M 10-K · filed 2020-03-19 |
| 2017-02-03 | $82.70M 10-K · filed 2019-03-22 |
| 2016-01-29 | $89.30M 10-K · filed 2018-03-23 |
| 2015-01-30 | $77.30M 10-K · filed 2017-03-24 |
| 2014-01-31 | $70.50M 10-K · filed 2016-03-22 |
| 2013-02-01 | $61.70M 10-K · filed 2015-03-20 |
| 2012-02-03 | $50.40M 10-K · filed 2014-03-20 |
| 2011-01-28 | $46.90M 10-K · filed 2013-03-25 |
| 2010-01-29 | $41.50M 10-K · filed 2012-03-22 |
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