CHIPOTLE MEXICAN GRILL, INC. Marketing and Advertising Expense
CHIPOTLE MEXICAN GRILL, INC. (CMG) reported Marketing and Advertising Expense of $364.16 million for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-04.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-02-04
- CHIPOTLE MEXICAN GRILL, INC. marketing and advertising expense for fiscal 2025 was $364.16M, a 27.31% increase from fiscal 2024.
- CHIPOTLE MEXICAN GRILL, INC. marketing and advertising expense for fiscal 2024 was $286.04M, a 8.32% increase from fiscal 2023.
- CHIPOTLE MEXICAN GRILL, INC. marketing and advertising expense for fiscal 2023 was $264.08M, a 5.35% increase from fiscal 2022.
- CHIPOTLE MEXICAN GRILL, INC. marketing and advertising expense for fiscal 2022 was $250.67M, a 12.87% increase from fiscal 2021.
| Period end | Marketing and Advertising Expense 12 month | Marketing and Advertising Expense 12 month as first filed |
|---|---|---|
| 2025-12-31 | $364.16M 10-K · filed 2026-02-04 | |
| 2024-12-31 | $286.04M 10-K · filed 2026-02-04 | |
| 2023-12-31 | $264.08M 10-K · filed 2026-02-04 | |
| 2022-12-31 | $250.67M 10-K · filed 2025-02-05 | |
| 2021-12-31 | $222.09M 10-K · filed 2024-02-08 | |
| 2020-12-31 | $222.82M 10-K · filed 2023-02-09 | $158.57M 10-K · filed 2021-02-10 |
| 2019-12-31 | $168.88M 10-K · filed 2022-02-11 | $141.57M 10-K · filed 2020-02-05 |
| 2018-12-31 | $111.69M 10-K · filed 2021-02-10 | |
| 2017-12-31 | $106.34M 10-K · filed 2020-02-05 | |
| 2016-12-31 | $102.97M 10-K · filed 2019-02-08 | |
| 2015-12-31 | $69.26M 10-K · filed 2018-02-08 | |
| 2014-12-31 | $57.29M 10-K · filed 2017-02-07 | |
| 2013-12-31 | $44.39M 10-K · filed 2016-02-05 | |
| 2012-12-31 | $35.00M 10-K · filed 2015-02-04 | |
| 2011-12-31 | $31.90M 10-K · filed 2014-02-05 | |
| 2010-12-31 | $26.19M 10-K · filed 2013-02-08 | |
| 2009-12-31 | $21.00M 10-K · filed 2012-02-10 |
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