COLGATE-PALMOLIVE COMPANY Advertising Expense
COLGATE-PALMOLIVE COMPANY (CL) reported Advertising Expense of $2.70 billion for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-23.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-02-23
- COLGATE-PALMOLIVE COMPANY advertising expense for fiscal 2025 was $2.70B, a 0.62% decline from fiscal 2024.
- COLGATE-PALMOLIVE COMPANY advertising expense for fiscal 2024 was $2.72B, a 14.72% increase from fiscal 2023.
- COLGATE-PALMOLIVE COMPANY advertising expense for fiscal 2023 was $2.37B, a 18.73% increase from fiscal 2022.
- COLGATE-PALMOLIVE COMPANY advertising expense for fiscal 2022 was $2.00B, a 1.19% decline from fiscal 2021.
| Period end | Advertising Expense 12 month |
|---|---|
| 2025-12-31 | $2.70B 10-K · filed 2026-02-23 |
| 2024-12-31 | $2.72B 10-K · filed 2026-02-23 |
| 2023-12-31 | $2.37B 10-K · filed 2026-02-23 |
| 2022-12-31 | $2.00B 10-K · filed 2025-02-13 |
| 2021-12-31 | $2.02B 10-K · filed 2024-02-15 |
| 2020-12-31 | $1.95B 10-K · filed 2023-02-16 |
| 2019-12-31 | $1.69B 10-K · filed 2022-02-17 |
| 2018-12-31 | $1.59B 10-K · filed 2021-02-18 |
| 2017-12-31 | $1.57B 10-K · filed 2020-02-21 |
| 2016-12-31 | $1.43B 10-K · filed 2019-02-21 |
| 2015-12-31 | $1.49B 10-K/A · filed 2018-02-21 |
| 2014-12-31 | $1.78B 10-K · filed 2017-02-23 |
| 2013-12-31 | $1.89B 10-K · filed 2016-02-18 |
| 2012-12-31 | $1.79B 10-K · filed 2015-02-19 |
| 2011-12-31 | $1.73B 10-K · filed 2014-02-20 |
| 2010-12-31 | $1.66B 10-K · filed 2013-02-21 |
| 2009-12-31 | $1.53B 10-K · filed 2012-02-23 |
| 2008-12-31 | $1.65B 10-K · filed 2011-02-24 |
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