Cullen/Frost Bankers, Inc. Marketing and Advertising Expense
Cullen/Frost Bankers, Inc. (CFR) reported Marketing and Advertising Expense of $56.87 million for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-05.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-02-05
- Cullen/Frost Bankers, Inc. marketing and advertising expense for fiscal 2025 was $56.87M, a 10.63% increase from fiscal 2024.
- Cullen/Frost Bankers, Inc. marketing and advertising expense for fiscal 2024 was $51.40M, a 5.75% increase from fiscal 2023.
- Cullen/Frost Bankers, Inc. marketing and advertising expense for fiscal 2023 was $48.61M, a 21.54% increase from fiscal 2022.
- Cullen/Frost Bankers, Inc. marketing and advertising expense for fiscal 2022 was $39.99M, a 15.79% increase from fiscal 2021.
| Period end | Marketing and Advertising Expense 12 month | Marketing and Advertising Expense 12 month as first filed |
|---|---|---|
| 2025-12-31 | $56.87M 10-K · filed 2026-02-05 | |
| 2024-12-31 | $51.40M 10-K · filed 2026-02-05 | |
| 2023-12-31 | $48.61M 10-K · filed 2026-02-05 | |
| 2022-12-31 | $39.99M 10-K · filed 2025-02-06 | |
| 2021-12-31 | $34.54M 10-K · filed 2024-02-06 | |
| 2020-12-31 | $34.39M 10-K · filed 2023-02-03 | |
| 2019-12-31 | $38.00M 10-K · filed 2022-02-04 | |
| 2018-12-31 | $32.51M 10-K · filed 2021-02-05 | |
| 2017-12-31 | $29.34M 10-K · filed 2020-02-04 | |
| 2016-12-31 | $27.68M 10-K · filed 2019-02-06 | |
| 2015-12-31 | $28.86M 10-K · filed 2018-02-07 | |
| 2014-12-31 | $29.00M 10-K · filed 2017-02-03 | |
| 2013-12-31 | $26.23M 10-K · filed 2016-02-04 | |
| 2012-12-31 | $27.19M 10-K · filed 2015-02-05 | $23.77M 10-K · filed 2013-02-08 |
| 2011-12-31 | $25.42M 10-K · filed 2014-02-06 | $22.58M 10-K · filed 2012-02-03 |
| 2010-12-31 | $15.09M 10-K · filed 2013-02-08 | |
| 2009-12-31 | $15.33M 10-K · filed 2012-02-03 |
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