THE CHEESECAKE FACTORY INCORPORATED Advertising Expense
THE CHEESECAKE FACTORY INCORPORATED (CAKE) reported Advertising Expense of $44.30 million for the 12-month period ending 2025-12-30, per its 10-K filed 2026-02-23.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-02-23
- THE CHEESECAKE FACTORY INCORPORATED advertising expense for fiscal 2025 was $44.30M, a 18.77% increase from fiscal 2024.
- THE CHEESECAKE FACTORY INCORPORATED advertising expense for fiscal 2024 was $37.30M, a 9.71% increase from fiscal 2024.
- THE CHEESECAKE FACTORY INCORPORATED advertising expense for fiscal 2024 was $34.00M, a 41.67% increase from fiscal 2023.
- THE CHEESECAKE FACTORY INCORPORATED advertising expense for fiscal 2023 was $24.00M, a 20.60% increase from fiscal 2021.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2025-12-30 | $44.30M 10-K · filed 2026-02-23 | |
| 2024-12-31 | $37.30M 10-K · filed 2026-02-23 | $36.50M 10-K · filed 2025-02-24 |
| 2024-01-02 | $34.00M 10-K · filed 2026-02-23 | $34.70M 10-K · filed 2024-02-26 |
| 2023-01-03 | $24.00M 10-K · filed 2025-02-24 | $21.00M 10-K · filed 2023-02-27 |
| 2021-12-28 | $19.90M 10-K · filed 2024-02-26 | $18.30M 10-K · filed 2022-02-22 |
| 2020-12-29 | $16.00M 10-K · filed 2023-02-27 | |
| 2019-12-31 | $10.60M 10-K · filed 2022-02-22 | |
| 2019-01-01 | $10.60M 10-K · filed 2021-02-24 | $6.10M 10-K · filed 2019-03-04 |
| 2018-01-02 | $6.10M 10-K · filed 2021-02-24 | |
| 2017-01-03 | $7.40M 10-K · filed 2019-03-04 | |
| 2015-12-29 | $5.00M 10-K · filed 2018-02-28 | |
| 2014-12-30 | $6.20M 10-K · filed 2017-03-02 | |
| 2013-12-31 | $5.90M 10-K · filed 2016-02-25 | |
| 2013-01-01 | $5.80M 10-K · filed 2015-03-02 | |
| 2012-01-03 | $6.20M 10-K · filed 2014-02-27 | |
| 2010-12-28 | $7.30M 10-K · filed 2013-02-28 | |
| 2009-12-29 | $7.70M 10-K · filed 2012-02-29 |
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