BLUEFLY INC Forms 3, 4 and 5: Restricted Stock Units and Performance Rights
Statements of beneficial ownership filed with the SEC by officers, directors and 10% owners: 31 rows, 31 shown. Transaction codes are the SEC's. Shares and prices are split-adjusted; the as-filed figure is underneath.
- 2010-03-04: Reporting owner Keane Martin J III; Form 4; Security Deferred Stock Units; Transaction M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3.
- 2010-03-04: Reporting owner Matson Bradford; Form 4; Security Deferred Stock Units; Transaction M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3.
- 2010-03-04: Reporting owner Jenny Kara B; Form 4; Security Deferred Stock Units; Transaction M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3.
- 2009-12-01: Reporting owner Matson Bradford; Form 4; Security Deferred Stock Units; Transaction M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3.
| Transaction date | Reporting owner | Form | Security | Transaction | Shares | Price | Price that day | Filing |
|---|---|---|---|---|---|---|---|---|
| 2010-03-04 | Keane Martin J III Officer (SVP of eCommerce) | 4 | Deferred Stock Units Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −695 695 owned after | $0.00 | 2010-03-08 | |
| 2010-03-04 | Matson Bradford Officer (Chief Marketing Officer) | 4 | Deferred Stock Units Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −5,607 5,607 owned after | $0.00 | 2010-03-08 | |
| 2010-03-04 | Jenny Kara B Officer (Chief Financial Officer) | 4 | Deferred Stock Units Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −695 695 owned after | $0.00 | 2010-03-08 | |
| 2009-12-01 | Matson Bradford Officer (Chief Marketing Officer) | 4 | Deferred Stock Units Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | +8,332 8,332 owned after | $0.00 | 2009-12-03 | |
| 2009-12-01 | Keane Martin J III Officer (SVP of eCommerce) | 4 | Deferred Stock Units Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −10,000 10,000 owned after | $0.00 | 2009-12-03 | |
| 2009-12-01 | Jenny Kara B Officer (Chief Financial Officer) | 4 | Deferred Stock Units Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −10,000 10,000 owned after | $0.00 | 2009-12-03 | |
| 2009-11-30 | ERDOS BARRY Director | 4 | Deferred Stock Units Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −62,500 62,500 owned after | $0.00 | 2009-12-02 | |
| 2009-10-01 | PAYNER MELISSA Director, Officer (Chief Executive Officer) | 4/A | Deferred Stock Units Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −140,061 140,061 owned after | $0.00 | 2009-10-22 | |
| 2009-10-01 | PAYNER MELISSA Director, Officer (Chief Executive Officer) | 4 | Deferred Stock Units Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −140,061 140,061 owned after | $0.00 | 2009-10-05 | |
| 2009-03-03 | Jenny Kara B Officer (Chief Financial Officer) | 4 | Deferred Stock Units Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −333 333 owned after | $0.00 | 2009-03-04 | |
| 2009-03-03 | Keane Martin J III Officer (SVP of Ecommerce) | 4 | Deferred Stock Units Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −333 333 owned after | $0.00 | 2009-03-04 | |
| 2008-12-01 | Jenny Kara B Officer (Chief Financial Officer) | 4 | Deferred Stock Units Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −10,000 10,000 owned after | $0.00 | 2008-12-02 | |
| 2008-12-01 | Keane Martin J III Officer (SVP of Ecommerce) | 4 | Deferred Stock Units Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −10,000 10,000 owned after | $0.00 | 2008-12-02 | |
| 2008-12-01 | Matson Bradford Officer (Chief Marketing Officer) | 4 | Deferred Stock Units Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −12,500 12,500 owned after | $0.00 | 2008-12-02 | |
| 2008-10-01 | PAYNER MELISSA Director, Officer (Chief Executive Officer) | 4 | Deferred Stock Units Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −152,751 152,751 owned after | $0.00 | 2008-10-02 | |
| 2008-03-19 holding as of filing | Jenny Kara B Officer (Chief Financial Officer) | 3 | Deferred Stock Units Derivative · Direct | Holding | no price filed | 2008-03-19 | ||
| 2008-03-19 holding as of filing | Jenny Kara B Officer (Chief Financial Officer) | 3 | Deferred Stock Units Derivative · Direct | Holding | no price filed | 2008-03-19 | ||
| 2008-01-28 | ERDOS BARRY Director, Officer (President, COO, acting CFO) | 4 | Deferred Stock Units Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +2,500,000 2,500,000 owned after | $0.00 | 2008-01-28 | |
| 2007-12-01 | Keane Martin J III Officer (SVP of E-Commerce) | 4 | Deferred Stock Units Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −100,000 200,000 owned after | $0.00 | 2007-12-05 | |
| 2007-12-01 | Matson Bradford Officer (Chief Marketing Officer) | 4 | Deferred Stock Units Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −125,000 250,000 owned after | $0.00 | 2007-12-05 | |
| 2007-10-01 | BARRY PATRICK Officer (COO & CFO) | 4 | Deferred Stock Units Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −1,354,231 2,708,461 owned after | $0.00 | 2007-10-02 | |
| 2007-10-01 | PAYNER MELISSA Director, Officer (Chief Executive Officer) | 4 | Deferred Stock Units Derivative · Direct | M Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | −1,400,611 2,801,221 owned after | $0.00 | 2007-10-02 | |
| 2007-04-17 holding as of filing | Clay Deborah Arpert Officer (SVP of Operations & Technology) | 3 | Deferred Stock Units Derivative · Direct | Holding | no price filed | 2007-04-17 | ||
| 2007-02-23 | Keane Martin J III Officer (SVP of E-Commerce) | 4 | Deferred Stock Units Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +10,278 10,278 owned after | no price filed | 2007-02-27 | |
| 2007-02-23 | Matson Bradford Officer (Chief Marketing Officer) | 4 | Deferred Stock Units Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +185,067 185,067 owned after | no price filed | 2007-02-26 | |
| 2006-11-30 | Keane Martin J III Officer (SVP of E-Commerce) | 4 | Deferred Stock Units Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +300,000 300,000 owned after | $0.00 | 2006-12-04 | |
| 2006-11-30 | Matson Bradford Officer (Chief Marketing Officer) | 4 | Deferred Stock Units Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +375,000 375,000 owned after | $0.00 | 2006-12-04 | |
| 2006-11-13 | PAYNER MELISSA Director, Officer (Chief Executive Officer) | 4 | Deferred Stock Units Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +126,904 126,904 owned after | no price filed | 2006-11-15 | |
| 2006-11-13 | PAYNER MELISSA Director, Officer (Chief Executive Officer) | 4 | Deferred Stock Units Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +4,201,832 4,201,832 owned after | $0.00 | 2006-11-15 | |
| 2006-11-13 | BARRY PATRICK Officer (COO and CFO) | 4 | Deferred Stock Units Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +45,837 45,837 owned after | no price filed | 2006-11-15 | |
| 2006-11-13 | BARRY PATRICK Officer (COO and CFO) | 4 | Deferred Stock Units Derivative · Direct | A Grant, award or other acquisition pursuant to Rule 16b-3(d) | +4,062,692 4,062,692 owned after | $0.00 | 2006-11-15 |