ALASKA AIR GROUP, INC. Selling and Marketing Expense
ALASKA AIR GROUP, INC. (ALK) reported Selling and Marketing Expense of $443.00 million for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-12.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:SellingAndMarketingExpense · last filed 2026-02-12
- ALASKA AIR GROUP, INC. selling and marketing expense for fiscal 2025 was $443.00M, a 14.47% increase from fiscal 2024.
- ALASKA AIR GROUP, INC. selling and marketing expense for fiscal 2024 was $387.00M, a 15.87% increase from fiscal 2023.
- ALASKA AIR GROUP, INC. selling and marketing expense for fiscal 2023 was $334.00M.
| Period end | Selling and Marketing Expense 12 month |
|---|---|
| 2025-12-31 | $443.00M 10-K · filed 2026-02-12 |
| 2024-12-31 | $387.00M 10-K · filed 2026-02-12 |
| 2023-12-31 | $334.00M 10-K · filed 2026-02-12 |
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