ALASKA AIR GROUP, INC. Advertising Expense
ALASKA AIR GROUP, INC. (ALK) reported Advertising Expense of $101.00 million for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-12.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-02-12
- ALASKA AIR GROUP, INC. advertising expense for fiscal 2025 was $101.00M, a 4.12% increase from fiscal 2024.
- ALASKA AIR GROUP, INC. advertising expense for fiscal 2024 was $97.00M, a 24.36% increase from fiscal 2023.
- ALASKA AIR GROUP, INC. advertising expense for fiscal 2023 was $78.00M, a 8.24% decline from fiscal 2022.
- ALASKA AIR GROUP, INC. advertising expense for fiscal 2022 was $85.00M, a 34.92% increase from fiscal 2021.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2025-12-31 | $101.00M 10-K · filed 2026-02-12 | |
| 2024-12-31 | $97.00M 10-K · filed 2026-02-12 | |
| 2023-12-31 | $78.00M 10-K · filed 2026-02-12 | |
| 2022-12-31 | $85.00M 10-K · filed 2025-02-14 | |
| 2021-12-31 | $63.00M 10-K · filed 2024-02-14 | |
| 2020-12-31 | $41.00M 10-K · filed 2023-02-13 | |
| 2019-12-31 | $72.00M 10-K · filed 2022-02-11 | |
| 2018-12-31 | $79.00M 10-K · filed 2021-02-26 | |
| 2017-12-31 | $91.00M 10-K · filed 2020-02-12 | |
| 2016-12-31 | $61.00M 10-K · filed 2019-02-15 | |
| 2015-12-31 | $55.00M 10-K · filed 2018-02-15 | |
| 2014-12-31 | $49.00M 10-K · filed 2017-02-28 | |
| 2013-12-31 | $28.00M 10-K · filed 2016-02-11 | |
| 2012-12-31 | $26.00M 10-K · filed 2015-02-11 | $16.00M 10-K · filed 2013-02-14 |
| 2011-12-31 | $24.00M 10-K · filed 2014-02-13 | $16.10M 10-K · filed 2012-02-21 |
| 2010-12-31 | $16.00M 10-K · filed 2013-02-14 | |
| 2009-12-31 | $16.80M 10-K · filed 2012-02-21 |
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