WILLIAMS-SONOMA, INC. Advertising Expense
WILLIAMS-SONOMA, INC. (WSM) reported Advertising Expense of $552.60 million for the 12-month period ending 2026-02-01, per its 10-K filed 2026-03-26.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-03-26
- WILLIAMS-SONOMA, INC. advertising expense for fiscal 2026 was $552.60M, a 2.66% decline from fiscal 2025.
- WILLIAMS-SONOMA, INC. advertising expense for fiscal 2025 was $567.70M, a 13.04% increase from fiscal 2024.
- WILLIAMS-SONOMA, INC. advertising expense for fiscal 2024 was $502.20M, a 13.58% decline from fiscal 2023.
- WILLIAMS-SONOMA, INC. advertising expense for fiscal 2023 was $581.10M, a 6.05% decline from fiscal 2022.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2026-02-01 | $552.60M 10-K · filed 2026-03-26 | |
| 2025-02-02 | $567.70M 10-K · filed 2026-03-26 | |
| 2024-01-28 | $502.20M 10-K · filed 2026-03-26 | |
| 2023-01-29 | $581.10M 10-K · filed 2025-03-27 | |
| 2022-01-30 | $618.50M 10-K · filed 2024-03-20 | $618.54M 10-K · filed 2022-03-28 |
| 2021-01-31 | $326.00M 10-K · filed 2023-03-24 | $325.99M 10-K · filed 2021-03-30 |
| 2020-02-02 | $388.19M 10-K · filed 2022-03-28 | |
| 2019-02-03 | $390.12M 10-K · filed 2021-03-30 | |
| 2018-01-28 | $390.12M 10-K · filed 2019-04-04 | $382.21M 10-K · filed 2018-03-29 |
| 2017-01-29 | $382.21M 10-K · filed 2019-04-04 | $347.47M 10-K · filed 2017-03-30 |
| 2016-01-31 | $333.28M 10-K · filed 2018-03-29 | |
| 2016-01-29 | $347.47M 10-K · filed 2019-04-04 | |
| 2015-02-01 | $330.07M 10-K · filed 2017-03-30 | |
| 2014-02-02 | $325.71M 10-K · filed 2016-03-31 | |
| 2013-02-03 | $318.34M 10-K · filed 2015-04-02 | |
| 2012-01-29 | $301.32M 10-K · filed 2014-04-03 | |
| 2011-01-30 | $293.62M 10-K · filed 2013-04-04 | |
| 2010-01-31 | $264.96M 10-K · filed 2012-03-29 |
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