VERA BRADLEY, INC. Advertising Expense
VERA BRADLEY, INC. (VRA) reported Advertising Expense of $26.77 million for the 12-month period ending 2026-01-31, per its 10-K filed 2026-03-27.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-03-27
- VERA BRADLEY, INC. advertising expense for fiscal 2026 was $26.77M, a 27.77% decline from fiscal 2025.
- VERA BRADLEY, INC. advertising expense for fiscal 2025 was $37.06M, a 21.41% increase from fiscal 2024.
- VERA BRADLEY, INC. advertising expense for fiscal 2024 was $30.52M, a 44.44% decline from fiscal 2023.
- VERA BRADLEY, INC. advertising expense for fiscal 2023 was $54.94M, a 10.26% decline from fiscal 2022.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2026-01-31 | $26.77M 10-K · filed 2026-03-27 | |
| 2025-02-01 | $37.06M 10-K · filed 2026-03-27 | $52.37M 10-K · filed 2025-03-28 |
| 2024-02-03 | $30.52M 10-K · filed 2026-03-27 | $55.00M 10-K · filed 2024-03-29 |
| 2023-01-28 | $54.94M 10-K · filed 2025-03-28 | |
| 2022-01-29 | $61.22M 10-K · filed 2024-03-29 | |
| 2021-01-30 | $54.57M 10-K · filed 2023-03-28 | |
| 2020-02-01 | $46.46M 10-K · filed 2022-03-29 | |
| 2019-02-02 | $27.49M 10-K · filed 2021-03-30 | |
| 2018-02-03 | $26.95M 10-K · filed 2020-03-31 | |
| 2017-01-28 | $32.22M 10-K · filed 2019-04-02 | |
| 2016-01-30 | $33.39M 10-K · filed 2018-04-03 | |
| 2015-01-31 | $28.94M 10-K · filed 2017-03-28 | |
| 2014-02-01 | $29.72M 10-K · filed 2016-03-29 | $18.12M 10-K · filed 2014-04-02 |
| 2013-02-02 | $34.86M 10-K · filed 2015-03-31 | $22.50M 10-K · filed 2013-04-03 |
| 2012-01-28 | $20.15M 10-K · filed 2014-04-02 | |
| 2011-01-29 | $20.15M 10-K · filed 2013-04-03 | |
| 2010-01-30 | $23.00M 10-K · filed 2012-03-27 |
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